Using hite’s dry technology developed after 5 years of research, Dry d is the purest and
freshest beer without any unwanted taste or smell. This is beer production technology at
Extra cold dry technology is used to create the purest aroma.
Jointly researched with Danbrew (Denmark) for 5 years,consumer research was carried out for 2.5 years to achieve the perfect quality.
The taste of beer depends on yeast, which turns barley and water into beer!
To create a new taste, a new kind of yeast is essential! Yeast production technology is a top
secret among beer manufacturers.
After 5 years of research, we finally found special dry yeast that creates an authentic aroma by
fermenting wort to the last degree.
As the sweetness in the aftertaste interferes with the purity of beer, dry beer is a perfect choice
for the Korean market. Dry d only uses premium quality yeast and ingredients to bring the best
beer for Korean consumers.
In 2005, we signed a development consulting partnership on new products with one of the world’s
top beer research firms, Danbrew Alectia in Denmark and developed a 105-step development
quality process, 67 types of sensory tests, and carried out in-depth consumer research for 26
months. Finally, Dry d was created after 5 years of development and with unprecedented financial
Although consumers prefer transparent bottles,
beverage qualityis ultimately more important than design.
To block UV rays that affect the quality of beer, we use darker
brown bottles to make sure that Dry d stands out with its premium
The bottle is designed with a larger bottom to
minimize damage at recycling facilities and improve
its recyclability. As a result, it helps save resources,
and the bottles are clean with less prone to damage.
Ergonomically designed slim body with a protruding area to
prevent slippage and ensure the best grip.
We listened to consumer input about the bottle’s
shoulder height, making sure it represents us as
a premium Korean beer brand.
The bottle design can change the perception of consumers,so we
chose the bottle that can represent this drink offers the best value.