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Ilpoom JINRO

Ilpoom JINRO

Distilled Soju

Market conditions in the past
The production of distilled soju halted after the Grain Protection Act in 1965. While diluted soju was gaining popularity, distilled soju failed to establish its position in the market, even after licenses for it became available in 1991.
Present situation
The development of diluted soju led to the increase in the overall quality of liquor. Due to competition among producers in the late 1990s, the memory and concept of distilled soju seemed lost. Due to the import of liquor (Japanese sake, distilled soju, and vodka), declining population, aging society, preference for high quality liquor, and diversified consumption pattern, distilled soju faced both a crisis and new opportunities.
Direction for the future
Now is the turning point for the development and quality improvement of our soju. Starting as mixed soju, we must add a modern touch to our traditional distilled soju, diversify our products, and create premium brand value while leading the globalization of soju.

ENJOY IIPOOM JINRO)

  • Best Way to Enjoy
1. Special time for pleasing all five senses
Enjoy the color of light amber, the scent of trees, and a sumptuous aroma and taste. Ilpoom JINRO makes drinking a special pleasure for all five senses.
2. Fill only two third of the glass
The Ilpoom JINRO glass has a narrower rim for keeping the aroma. Fill only two third of the glass since the scent on the rim makes it more aromatic.
3. Wait for 2 minutes
Leave it for 2 minutes at room temperature to fill the aroma.
4. Drink at 8 - 10℃ for the best taste
Drink at 1 - 2 degrees higher than normal drinking temperature. However, you can also enjoy the rich aroma at room temperature.
Others
-Ilpoom JINRO + carbonated water + ice: Clean, fresh taste in the summer for those who enjoy light beverages
-Ilpoom JINRO + warm water: The aroma of trees gives you a feeling of warmth

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