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KIRIN ICHIBAN

KIRIN ICHIBAN

History

Kinrin Beer with more than 100 years of history

  • 1870 Spring valley Brewery Founded
  • 1885 Changed the name to Japan Brewery Company
  • 1888 Launched Kirin Beer
  • 1907 Changed the name to KIRIN Brewery
  • 1973-1987 Took up more than 60% of the market share
  • 1990 Launched Kirin Ichiban Shibori
  • At present, KIRIN ICHIBAN becomes the No.1 all malt beer in Japan

SYMBOL

Kirin, a mythological animal that brings happiness
Kirin beer’s trademark is the create from imagination called “Kirin”. It is a mythological animal that originated in China and resembles a dragon. Known as the trademark of Kirin beer, the creature symbolizes happiness and beloved by people who drink Kirin beer.

In addition, the symbol contains Japanese Katakana letters ki-ri-n.
It is a secret that is hidden by the designer who created the symbol.

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