COMPANY History

Learn about the legendary beginning of HITEJINRO Co., Ltd.!

The beginning of our history 1924~1972

The story of HITEJINRO, Korea’s No. 1 liquor company, begins with the establishment of Choseon Beer Brewing Co., Ltd.

With the establishment of Jincheon Liquor company in Yonggang, Pyeongnam in 1924,
JINRO started its production of soju; the establishment of Choseon Beer Brewing Co. Ltd.,
the first domestic brewer, registered the history of HITE JINRO, Korea’s top liquor company.

The 100% Korean company topped the soju market outselling Samhak Soju, consolidating
its image of JINRO as the national soju, reminding us all that honesty is the best taste.

The HITEJINRO Co., Ltd’s everlasting history of having the best taste works in tandem with
our valued customers in maintaining our reputation.

1924 ~ 1972 Growth period
1924 OCT
  • • Jincheon Brewing company is founded (Oct. 3rd) and launches JINRO(眞露)
    soju (Yonggang, Pyeongnam)
1933 AUG
• Chosun Beer Company, the first beer company is Korea is established
1962 MAR
  • • Chosun Beer is exported for the first time in Korea
1969 NOV
  • • JINRO Soju is exported to Vietnam for the first time
1969 DEC
  • • Chosun Beer inaugurates president Park Gyeong-bok
1970 DEC
  • • JINRO tops the soju market outselling Samhak

Changes and growth 1973~1989

HITEJINRO Co., Ltd. started going through intensive changes to keep up with rapidly changing local and international environments.

Keeping abreast of rapidly changing enviroenments of domestic and overseas’ markets,
HITEJINRO launches a full-scale change to go one-step ahead. With the initial public offering
of JINRO and Chosun Beer in 1973 followed by the advancement to Japan in 1977
and the establishment of the liquor institute, the first in the industry, HITEJINRO has
gained a foothold to survive competition for more fruitful development with customers’ support.

1973~1989 Initial growth period
1973 JUN
  • • JINRO has initial public offering
AUG
  • • Chosun Beer has initial public offering
1974 DEC
  • • JINRO establishes the first research institute for the liquor industry
1977 NOV
  • • JINRO soju advances to the Japan market
1978 JAN
  • • Chosun Beer launches the Masan factory
1984 APR
  • • JINRO launches Ichon Liquor Complex
1989 SEP
  • • Chosun Beer constructs the Junju factory
OCT
  • • JINRO donates hospital to Umsung, Flower Village, Chungbuk

A step forward towards the world

The most humane and friendly company that values customer satisfaction most

HITE, Korea’s top brand, with an innovative marketing strategy of new “brand marketing”,
changed the landscape of the domestic beer market, a near monopoly for a groundbreaking
brand strategy in the domestic marketing industry, even made the company change
its name in 1998. HITE has been solidifying its clout as a top brewer in Korea with a 60%
market share, having sold more than 10 billion bottles in a mere 9 years with a single brand.

The honor of $70 million Export Trophy along with HITS’S 70-year anniversary in 2003
and JINRO’S 80-year anniversary in 2004 can be attributed to the consumercentered
corporate philosophy based on global competitiveness: Always make products from the
consumers’ viewpoint and return the outcome to them.

1990~2004 Growth period
1991 SEP
  • • Domestic Premium black beer ‘Stout’ is launched
1993 MAY
  • • Korea’s first non-thermally processed beer, ‘HITE’ is released
JUL
  • • JINRO launches 25-degree soju ‘JINRO Gold’
OCT
  • • High scot is established
1996 JUN
  • • JINRO launches premium soju ‘Oak Barrel Clear Soju’
JUL
  • • ‘HITE’ repositions itself as No. 1 brewer
1997 AUG
  • • Chosun Beer Co., constructs the Gangwon factory
1998 MAR
  • • Chosun Beer Co. is renamed to HITE BeerCo.
OCT
  • • JINRO launches Bamboo charcoal filtration soju ‘Cham眞isul露
2000 JUN
  • • HITE Brewery, inaugurates Chairman Park Mun deok
2002 MAR
  • • HITE Brewery launches the first domestic 100% Barley beer ‘Prime’
MAY
  • • HITE Brewery tops 10 billion bottles
SEP
  • • High scot launches
  • • JINRO launches plum brandy ‘Maehwasu’
2003 JUN
  • • HITE Brewery celebrates its 70th anniversary
2004 OCT
  • • JINRO celebrates its 80th anniversary

Rewriting the history of liquor

The most humane and friendly company that values customer satisfaction most

HITEJINRO Co., Ltd. Has been a significant part of the living history of Korean
liquor since 1924. With responsibility as a top total liquor brand, we do our
utmost to socially responsible and support culture and sports.

After the merger of HITE Brewery and JINRO in 2005, the Korea’s liquor giant
has lead the industry as the biggest liquor company and adapted to changing
consumer tastes.

Your steadfast support has led HITEJINRO CORP. to become the top liquor brand in Korea.
Never content with being domestic No. 1, HITEJINRO Co., Ltd.
is working to be the most human-friendly company dedicated to customer satisfaction.

2005 ~ 2008 Global growth period
2005 FEB
  • • JINRO tops the Japanese soju market for 7 consecutive years
JUL
  • • HITE-JINRO Group is launched
2006 APR
  • • JINRO launches 100% pure rice, high-quality distilled soju Excellent JINRO.
MAY
  • • Chamisul tops 10 billion bottles
AUG
  • • JINRO launches ‘Chamisul Fresh’
SEP
  • • HITE Brewery launches 100% barley beer ‘Max’
DEC
  • • High scot launches High Quality whiskey ‘Kingdom 21’
2007 APR
  • • JINRO Japan inaugurates President Yang in-Jip
JUN
  • • HITE Brewery launches Korea’s first dietary fiber beer S
JUL
  • • HITE-JINRO Group declares Business Ethics
OCT
  • • HITE Brewery launches luxury style draught beer ‘Max Draft’
NOV
  • • High scot launches 12-year & 17-year whiskey ‘Kingdom’
DEC
  • • HITE Brewery re-launches Premium black beer ‘Stout’
  • • China’s local corporation Beijing JINRO Haeteuk Liquor Co.,
    is established and inaugurates President Lee Cheong-su
2008 MAY
  • • HITE Brewery is declared as the Korea Football Association’s official sponsor
  • • JINRO Japan celebrates its 20th anniversary
JUL
  • • Holding company system is launched
    (Holding company : HITE holdings, business company : HITE Brewery)
SEP
  • • JINRO launches marine deep layer water soju JINRO J
DEC
  • • JINRO launches Dongeuilbogam Bokbunja
2009 ~ 2012 Global growth period
2009 FEB
  • • HITE Brewery joins One trillion-seller club
MAR
  • • JINRO J of 18.5 degree is released
MAY
  • • HITE-JINRO Group Paduk team is launched
  • • HITE Brewery, the Jeonju factory is expanded
JUL
  • • 2009: HITE launches Max Special Hop 2009 Limited Edition (New Zealand Hop)
OCT
  • • 2009: Hite Cup Women’s Professional Golf Championship, first tournament after beingpromoted to a major
2010 MAR
  • • JINRO Makgeolli releases Jinro Tharudasi 10-year-aged soju in Japan
MAY
  • • Excellent JINRO is awarded 2010 Monde Selection Grand Prize
AUG
  • • HITE Brewery releases Dry type Brewery ‘DryFinishD’
OCT
  • • Hite Collection opens.
DEC
  • • One billion dollar export is achieved, first in the industry
  • • ‘Favorite’, the Comfortable Soju is released
2011 JAN
  • • ‘Greenhouse gas inventory verification statement’ certified
  • • Hiscot launches “Kingdom 30 Years”
APR
  • • SMART ERP Full operations launched
JUL
  • • HITE launches Max Special Hop 2011 Limited Edition (New Zealand Hop)
AUG
  • • HITE launches the first limited edition draft beer Max Special Hop 2011
SEP
  • • ‘HITE Corp.’ is launched
2012 JAN
  • • Chamisul gets Renewal (Chamisul Original altered to Classic; Chamisul Fresh to Chamisul)
  • • Mason and Fury’s wins Bottled Water $5-million Export Trophy.
MAR
  • • Japan-bound ‘Premium JINRO Oats Hingball’, JINRO Oats Kashitaru 5-year”, and “Bikky” arereleased.
APR
  • • The HITEJINRO- subcontractors cooperation and coexistence declaration ceremony is held.
MAY
  • • Chamisul Apple is launched.
  • • JINRO JAPAN is renamed as JINRO.
JUN
  • • “MAX Special Hop 2012”, a British royal family’s flavor is launched.
JUL
  • • Extends contracts with KFA as an official supporter.
NOV
  • • The sales of Chamisul reached the 20 billion bottle mark.
2013 ~ 2015 Global growth period
2013 JAN
  • • Integrated Customer Satisfaction System Open
FEB
  • • JINRO Bokbunja gets renewal to “Het” Bokbunja
  • • Contribution to society BI established and published
MAR
  • • Premium JINRO export product exclusive to China launched
APR
  • • HITE and Chamisul sold at the L.A. Dodgers stadium
MAY
  • • Chamisul awarded gold prize at 2013 Monde Selection
  • • SODAL sells two million bottles within one year after the launch
JUL
  • • MAX, Ilpoom Jinro gets renewal product
  • • d 5.0L Jumbo Can launched
  • • HITE JINRO receives industry’s first ISO 22000 certification
  • • Publication of <Finding Somak’s golden ratio> <Druken book> written by employees
AUG
  • • SCM Declaration of Innovation
  • • Singer “Psy” launches Soju marketing campaign in USA
  • • Jinro Mix (Citron, Red Pepper) is launched.
SEP
  • • “2013 MAX Special Hof” launched at German Oktoberfest
  • • Chamisul consisting of 100% natural minerals launched
  • • HITE JINRO certified as the low-carbon alcoholic product in Korea
  • • The first Korean ale, “Queen’s Ale” is launched.
NOV
  • • 15 anniversary of Chamisul, sells 23 billion bottles Chamisul
  • • The World’s No.1 sales volume for hard liquor for 13 consecutive years
DEC
  • • Hite Jinro awarded with Family Environmental Corporate
  • • Hite Jinro appointed as outstanding enterprise for the reduction of greenhouse gas emission in the Agricultural products sector
  • • 1,000 members and executives, 230,000 hours of volunteer hours for the year 2013
2014 JAN
  • • Hite Jinro established World Beer Alliance (WBA) to strengthen the quality of beer
  • • Hite Jinro opened Management Accounting System
FEB
  • • Chamisul (18.5%) is renewed.
MAR
  • • Hite (4.3%) is renewed.
APR
  • • Hite Jinro launches whisky brand ‘The Class’ targeting the consumers in their 30s
  • • Hite Jinro entered Latin American market with ‘Barcelo’, Latin America exclusive beer
JUN
  • • HITEJINRO sets the date of foundation to 1924.
  • • Hite Jinro launches Jinro Style in 7 countries in the Asia Pacific region
  • • Hite Jinro donated 6 hundred million won to Sewol Ferry
JUL
  • • Hite Jinro, concluded business agreement on ‘Save the Earth with Chamisul, Very Clean Air – 350 Campaign’
  • • Opened pop-up store Isulpocha and Girin ichibang Garden
AUG
  • • Hite Jinro began to advance into Eastern Europe in earnest
SEP
  • • Hite Jinro, first exported JINRO 24 to Sri Lanka
NOV
  • • Hite Jinro, launched ‘Jinro 1924’ to celebrate the 90th anniversary of the founding
  • • Chamisul, renewal by reducing alchol proof from 18.5 % 17.8 % (model IU)
  • • 6 products including Chamisul, Chamisul Classic and Maehwasu, obtained carbon grade certificate
DEC
  • • JINRO Soju and JINRO Makgeolli selected as global top quality products
  • • “1924,” released to celebrate the company’s 90th anniversary, was sold out within a month
2015 APR
  • • Renewal of MAX by reinforcing deep and strong taste and cream foam with 10 years of internal skills
  • • HITEJINRO holds the 4-Year Anniversary Ceremony of Mutual Growth and Cooperation.
MAY
  • • Excellent JINRO, changed to new label
JUN
  • • HITEJINRO launches Grapefruit Soju
  • • HITEJINRO Beverage launches Jeju Yonghae
  • • Domestic sales of Jinro Dry Splash Grapefruit and Sparkling Jinro start
  • • HITEJINRO exports Hite Strong to the United Arab Emirates
SEP
  • • HITEJINRO released Chamisul 16.9 in Busan for the first time
  • • Ilpoom Jinro and Chamisul started being sold at duty-free stores at Dubai Airports
OCT
  • • HITEJINRO launched Max Oktoberfest Special Hop
NOV
  • • HITEJINRO launched three types of Hite Christmas special editions
DEC
  • • HITEJINRO launched Hite New-Year Edition
  • • HITEJINRO obtained HACCP accreditation for its every single factory
2016 ~ Present Global growth period
2016년 FEB
  • • More than 230 million bottles of Chamisul 16.9 sold during four months after its launch
  • • HITEJINRO renewed every Jinro brand product for the first time in 8 years
MAY
  • • HITEJINRO launched Isultoktok
APR
  • • HITEJINRO launched the third generation All New Hite
  • • HITEJINRO holds the 5-Year Anniversary Ceremony of Mutual Growth and Cooperation.
  • • HITEJINRO introduced Kronenbourg 1664 BLANC
  • • HITEJINRO launched a special Hite can featuring actor Joongki Song
JUN
  • • HITEJINRO launched hite MANGO LINGO,Chungpodoe Isul
  • • HITEJINRO opened 2016 Kirin Ichiban Garden
JUL
  • • HITEJINRO opened the 100th anniversary project office
  • • HITEJINRO launched newly imported beer Tooheys Extra Dry (Australia, 4.4%)
  • • HITEJINRO launched Spanish wine Sol De Penas Red and White
AUG
  • • Held the 2nd Gamaek Festival in Jeonju
  • • Hite sold 33 billion bottles over 22 years.
  • • HITEJINRO held the 2030 Youth Venture Business Idea Contest.
  • • HITEJINRO opened “HITEJINRO Soju Club” popup store in Hanoi, Vietnam.
SEP
  • • Max sold 4 billion bottles over 10 years.
  • • Excellent Jinro sold 2 million bottles over 10 years.
OCT
  • • The 17th HITEJINRO Championship (planned)
NOV
  • • The 1st HITEJINRO Youth Venture Business League Award Ceremony
  • • Launches Hite and Chamisul Christmas Edition.
DEC
  • • HITEJINRO donated KRW 100M (revenue from Christmas Edition) to the Community Chest of Korea.
  • • HITEJINRO launches Czech Saaz Hop 100% “Max Czech Special Hop”.
  • • HITEJINRO launches carbonated liquor “Yisul Tok Tok Pineapple”.
  • • HITEJINRO Holdings presented scholarship certificates to 105 children of F&B and business owners in the industry.
2017 JAN
  • • Jin-young Ko, a professional golfer, 3-year main sponsorship contract

  • • Ilpoom Jinro, a cumulative sales exceeded 2.5 million bottles.
  • • Jinro Premium Otsu(乙), Chamisul, entered duty free shops in Singapore Changi Airport
  • • Welcoming event for the New Year with serving festival foods for 3,200 people
  • • ‘Jinro Toktok’, sold 34 million bottles in 10 months
FEB
  • • Launched an edition of square academic cap of Chamisul
MAR
  • • HITEJINRO has selected sScholarship students whose parents work in restaurant business for 5 years since 2013.
  • • Launched an cherry-blossom edition of Chamisul
  • • HITEJINRO, served free meals at the disabled welfare center
  • • Launched 12 kinds of wines including “Castello Fonterutoli”, an Italian representative wine
APR
  • • Jinro Toktok x Jungsaemmool’, supporting activities for women’s dream for the 1st anniversary of the launch of Jinro Toktok
  • • Hite, ‘Extra Cold’ campaign (model: Daniel Henney)
  • • Chamisul, the first soju brand exceeding 1 trillion won of annual sales
  • • HITEJINRO, launched ‘FiLite’, the first sparkling wine in Korea
  • • HITEJINRO, the 6th anniversary event of ‘Mutual Growth’ & ‘Win-win Partnership’
  • • HITEJINRO, exported the third beer of ‘Gold Master’ to Lawson, a convenience store franchise chain in Japan
MAY
  • • Ha-neul Kim, a professional golfer, won JLPGA Cyber Agent Ladies Golf Tournament
  • • HITEJINRO, awarded a total of 10 million in Korean won scholarship to 10 Vietnamese university students
  • • FiLite, sold out 60,000 boxes in 20 days of launch
  • • Chamisul, launched a regionally limited edition of Jeju Island
JUN
  • • HITE, renewal of ‘Extra Cold’ 4.5% of ABV
  • • Launched 4 kinds of New Zealand wine ‘Mud House
  • • HITEJINRO, provided 20,000 bottled water to underprivileged town in Yeongdeungpo District in summer
  • • HITE, produced summer ad of ‘Extra Cold’ (model: Wanna One)
  • • HITEJINRO, participated in 2017 Centum Beer Festival in Busan as a special sponsor
  • • Chamisul, launched the patriotic edition
JUL
  • • HITEJINRO, provided vehicles to 9 social welfare facilities
  • • HITEJINRO, the agreement ceremony of an official sponsorship for the 20th Boryeong Mud Festival
  • • Chamisul, launched a regionally limited edition of Jeonju
AUG
  • • HITEJINRO, held ‘Extra Cold Summer Festival’ in Haeundae, Busan
  • • Stout, package renewal
  • • HITEJINRO, held the 3rd Jeonju Gamaek Festival
    (completely sold 70,000 bottles of beer produced on the day. Double of last year’s sale)
SEP
  • • HITEJINRO, launched Argentine wine ‘Navarro Correas’
  • • Launched 2 kinds of Japanese craft beer ‘Grand KIRIN’ first in Korea
  • • Renewed its product name from Chamisul Classic to Chamisul Original
  • • HITEJINRO, launched Italian legendary wine ‘Dal forno Romano’
  • • Chamisul, the world’s best-selling distilled spirits for the 16 consecutive years
  • • HITEJINRO, provided Chuseok food with warm spirit
OCT
  • • HITEJINRO, opened its first overseas soju pub of ‘HITEJINRO PoCha #1’ in Hanoi, Vietnam
  • • HITEJINRO, exclusively launched the champagne of ‘Taittinger Luminous’ in Korea
NOV
  • • Held the 18th HITEJINRO Championship and donated vehicles for the disabled
  • • HITEJINRO, supported the emergency aid of daily necessities for the damaged area by the earthquake in Pohang
  • • HITEJINRO, held the 2nd Youth Entrepreneur League (HITEJINRO Contest)
  • • HITEJINRO, signed MOU with Hebronstar Ventures for discovery and promotion of start-ups
  • • FiLite, exceeded the sale of 100 million cans
DEC
  • • HITEJINRO, launched ‘XXXX Gold’, the best-selling beer in Australia
  • • HITEJINRO, held a Christmas sharing event of 2017 ‘Somang Tree’
  • • HITEJINRO, launched a quasi-premium soju of ‘Chamnamutong Clean Dew’
  • • HITEJINRO Beverage, launched a beverage of ‘Black Barley’
  • • JINRO America, integrated and operated new office building and logistics center
2018 JAN
  • • HITEJINRO, launched a fruit soju of ‘Jinro Plum’ for export
  • • HITEJINRO, entered duty free shops in ‘Chek Lap Kok’ Hong Kong International Airport
  • • HITEJINRO, launched an alcohol cider of ‘SOMERSBY Apple’
FEB
  • • HITE JINRO Launches Chile’s Premium No. 1 Wine “TARAPACA”
  • • HITE JINRO Launches the “Bava Rosetta” Valentine Wine Package
  • • HITE JINRO Launches an Export Exclusive Brand “HITE EXTRA STRONG”
  • • HITE JINRO Sponsors Youth Skiing Competition Hosted by the Local Children’s Center
  • • HITE JINRO Grants Scholarships to Children with Restaurant-owning Parents
MAR
  • • HITE JINRO to Produce “Chamisul” at Its Masan Beer Plant
  • • HITE JINRO Launches Kirin Ichiban “Cherry Blossom Special Edition 2018
  • • HITE JINRO Hosts a Unique Hiring Exhibition
  • • HITE JINRO Opens “Hite Jinro Pub” at the Global Battlefield, Hong Kong
  • • HITE JINRO Launches 1L PET FiLite
  • • HITE JINRO to Export Chamnamootong Margeunisul to Hong Kong
APR
  • • HITE JINRO Launches “Jinro Lite” in the Philippines Low-alcohol Content Distilled Liquor Market
  • • HITE JINRO to Launch an All New Chamisul on April 16
  • • HITE JINRO Supports Cambodia’s Biggest EDM Event as a Main Sponsor
  • • HITE JINRO Announces Park Seo-Joon as Its New Male Chamisul Model, Adding to the Current Female Model
  • • HITE JINRO Launches a New Product as a Follow-up to FiLite
TOP