Creative innovationWe don’t stay anchored; we continue to
seek new and better.
Commitment to customers and societyWe are sincere about our work attitudes
and make decisions from the customers’
and citizens’ viewpoints.
Communication and harmonyEach member of the group respectfully
works to understand and be understood.
Trust & modestyWe find the key to
business success is to win the trust of all
investors, and employees, and
are indebted to all of them.
Tradition & heritageWe pride ourselves on
inheriting an enduring Korea
enterprise and joining the