csrjoy &Joy
HITEJINRO Co., Ltd. engages in CSR activities to create a more joyful and happier society for everyone.
HITEJINRO is the representative company of Korea’s liquor industry.
Helping resolve social issues and sharing joy with all members of
society through our actions, we continue to contribute to making
a happier world.
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Introduction and growth
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Set up CSR plans
Establish integrated CSR measures
Create CSR database
Find new business opportunities
and implement them
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Establishing
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Strategic partnerships with
NGOs/NPOs Contribute to the
global community
(representation + voluntary work)
Strengthen local and international
CSR projects
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Expansion
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Create a corporate culture that
encourages social contribution
Expand marketing campaigns for public
interests Increase stakeholders'
participation Comply with global standards
Recognize and implement global standards
and instructions
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2015 2014
- 2015
- Selected and supported 2015 HITEJINRO Scholarship students
- Project for supporting Korean Chinese people in Korea
- Sponsored United Festival for the Disabled
- Food sharing on traditional holidays
- Cultural experience event at a local children's center for Family Month
- Supported a Parents' Day event at a senior welfare center
- Executives' voluntary activity “Making bread of love” in collaboration with Korean Red Cross
- Provided cars for social welfare organizations in connection with Dream Voucher Project
- Helped restore damages caused by extremely hot weather
- Supported Dail Social Welfare Foundation's Five Bottles and Two Fish Day event
- Participated in UniKorea Fund Project
- Donated goods to Korea Blind Union
- A charity bazaar jointly held with a partner company – Beautiful Store Busan
- 2014
- “2014 Hope Building” for New Year holiday
- Helped restore damages caused by heavy snow in Yeongdong
- Meal Donation Campaign Season 2
- 2014 Hope Tree Campaign, Mini Library Project
- Supported local children's centers (farming experience and goods donation)
- Offered scholarships for logistics partner companies
- Supported the families of the Sewol Ferry accident in Jindo
- 2014 HITEJINRO Scholarship Project for children of food and drink industry people
- Executives' voluntary work for celebrating the company's anniversary – “wall painting”
- Held scholarship projects and supported underprivileged in local communities
- Supported Korean Chinese people in Korea
- Provided help for those affected by heavy rain in Busan
- HITEJINRO Championship – Supported Seoul Children's Hospital
- Held a charity bazaar in collaboration with employees from a partner company
- Year-end festival for sharing
- Held an idea contest for partner companies
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2013 2012
- 2013
- Donated goods needed in summer for those living in a poor neighborhood in Yeongdeungpo
- Supported a local children's center's cultural event
- Meal Donation Campaign Season 1
- Show kindness for others through charity work on New Year's day
- Water Sharing Festival for celebrating Water Day
- Announced a CSR BI for the first time in the liquor industry
- Provided wheelchairs for seniors living alone
- Hope Tree Campaign for the children of those underprivileged
- Provided scholarships for children of food and drink industry people
- Offered scholarships for children of our logistic partner company's employees
- Donated kimchi to low-income families in Busan
- Sponsored a walking contest for celebrating Braille Day
- Provided overseas travel opportunities for cultural learning to employees of outstanding suppliers
- Set up “Dream Project Support Fund” for talented children
- Held a charity bazaar for Beautiful Store with employees of our suppliers
- Provided funds for Korean Chinese people in Korea
- Donated water to those affected by a typhoon in the Philippines
- Held Golden Bell Quiz to improve public perception of disability
- Donated goods needed for winter to low-income families at the end of the year
- 2012
- joins One Cultural Heritage by One Company
- supports the underprivileged with rice
- supports low-income youth with school uniforms.
- supports Japan’s earthquake victims
- joins Wholesome drinking campaign of ‘Alcoholic Gang Busters’ program
- supports Typhoon Belaven & Den bin’s victims
- holds blood donations
- holds Pleasant Charities together with Beautiful Shop Foundation.
- volunteers for local children’s center computer support and talent donations.
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2011
- 2011
- performs Love Cap Project.
- launches Chamisul Volunteers
- supports ‘Love Mongol’ with rice donation.
- volunteers for Habitat homebuilding service.
- supports Human Resources Developments in Daejoeon region.
- donates to the walking fundraiser for Multicultural Families.
- donates to the abused elderly prevention project.
- volunteers for Daily Community’s meal sharing service.
- supports the oil spill in the West coast with bottled water and recovery efforts
- is selected as a Green Company
- supports the “Smile Campaign” for children with incurable diseases.
- Sponsors Love Kimchi Festival by Children’s Foundation
- holds Love Mugunghwa Patriots Camp
- supports Beautiful Foundation’s fundraiser for donation.
- participates in Kimchi Sharing Fair by the Joint Fundraiser for Social Welfare.
- supports victims from Yongcheon Station explosion of North Korea.
- Supports Typhoon ‘Maemi’ victims with bottled water.
- holds a fundraiser for Icheon City’s scholarship
- holds a fundraiser for inter-Korean cooperation and North Korean children.
- invites remote island school children to City Tour in Seoul
- constructs ‘Nocherry-andry-jae Hospital” in the Flower Village, Gapyeong.
- constructs ‘Ingok-jae Hospital’ in Emsung, Chungbuk.