csrjoy &Joy

HITEJINRO Co., Ltd. engages in CSR activities to create a more joyful and happier society for everyone.

CSR activities at a glimpse

HITEJINRO is the representative company of Korea’s liquor industry.
Helping resolve social issues and sharing joy with all members of
society through our actions, we continue to contribute to making
a happier world.

중장기 계획

  1. Step 01 Introduction and growth
    Set up CSR plans
    Establish integrated CSR measures
    Create CSR database
    Find new business opportunities
    and implement them
  2. Step 02 Establishing
    Strategic partnerships with
    NGOs/NPOs Contribute to the
    global community
    (representation + voluntary work)
    Strengthen local and international
    CSR projects
  3. Step 03 Expansion
    Create a corporate culture that
    encourages social contribution
    Expand marketing campaigns for public
    interests Increase stakeholders'
    participation Comply with global standards
    Recognize and implement global standards
    and instructions

Mid to long-term plans

  • 2015 2014
    Selected and supported 2015 HITEJINRO Scholarship students
    Project for supporting Korean Chinese people in Korea
    Sponsored United Festival for the Disabled
    Food sharing on traditional holidays
    Cultural experience event at a local children's center for Family Month
    Supported a Parents' Day event at a senior welfare center
    Executives' voluntary activity “Making bread of love” in collaboration with Korean Red Cross
    Provided cars for social welfare organizations in connection with Dream Voucher Project
    Helped restore damages caused by extremely hot weather
    Supported Dail Social Welfare Foundation's Five Bottles and Two Fish Day event
    Participated in UniKorea Fund Project
    Donated goods to Korea Blind Union
    A charity bazaar jointly held with a partner company – Beautiful Store Busan
    “2014 Hope Building” for New Year holiday
    Helped restore damages caused by heavy snow in Yeongdong
    Meal Donation Campaign Season 2
    2014 Hope Tree Campaign, Mini Library Project
    Supported local children's centers (farming experience and goods donation)
    Offered scholarships for logistics partner companies
    Supported the families of the Sewol Ferry accident in Jindo
    2014 HITEJINRO Scholarship Project for children of food and drink industry people
    Executives' voluntary work for celebrating the company's anniversary – “wall painting”
    Held scholarship projects and supported underprivileged in local communities
    Supported Korean Chinese people in Korea
    Provided help for those affected by heavy rain in Busan
    HITEJINRO Championship – Supported Seoul Children's Hospital
    Held a charity bazaar in collaboration with employees from a partner company
    Year-end festival for sharing
    Held an idea contest for partner companies
  • 2013 2012
    Donated goods needed in summer for those living in a poor neighborhood in Yeongdeungpo
    Supported a local children's center's cultural event
    Meal Donation Campaign Season 1
    Show kindness for others through charity work on New Year's day
    Water Sharing Festival for celebrating Water Day
    Announced a CSR BI for the first time in the liquor industry
    Provided wheelchairs for seniors living alone
    Hope Tree Campaign for the children of those underprivileged
    Provided scholarships for children of food and drink industry people
    Offered scholarships for children of our logistic partner company's employees
    Donated kimchi to low-income families in Busan
    Sponsored a walking contest for celebrating Braille Day
    Provided overseas travel opportunities for cultural learning to employees of outstanding suppliers
    Set up “Dream Project Support Fund” for talented children
    Held a charity bazaar for Beautiful Store with employees of our suppliers
    Provided funds for Korean Chinese people in Korea
    Donated water to those affected by a typhoon in the Philippines
    Held Golden Bell Quiz to improve public perception of disability
    Donated goods needed for winter to low-income families at the end of the year
    joins One Cultural Heritage by One Company
    supports the underprivileged with rice
    supports low-income youth with school uniforms.
    supports Japan’s earthquake victims
    joins Wholesome drinking campaign of ‘Alcoholic Gang Busters’ program
    supports Typhoon Belaven & Den bin’s victims
    holds blood donations
    holds Pleasant Charities together with Beautiful Shop Foundation.
    volunteers for local children’s center computer support and talent donations.
  • 2011
    performs Love Cap Project.
    launches Chamisul Volunteers
    supports ‘Love Mongol’ with rice donation.
    volunteers for Habitat homebuilding service.
    supports Human Resources Developments in Daejoeon region.
    donates to the walking fundraiser for Multicultural Families.
    donates to the abused elderly prevention project.
    volunteers for Daily Community’s meal sharing service.
    supports the oil spill in the West coast with bottled water and recovery efforts
    is selected as a Green Company
    supports the “Smile Campaign” for children with incurable diseases.
    Sponsors Love Kimchi Festival by Children’s Foundation
    holds Love Mugunghwa Patriots Camp
    supports Beautiful Foundation’s fundraiser for donation.
    participates in Kimchi Sharing Fair by the Joint Fundraiser for Social Welfare.
    supports victims from Yongcheon Station explosion of North Korea.
    Supports Typhoon ‘Maemi’ victims with bottled water.
    holds a fundraiser for Icheon City’s scholarship
    holds a fundraiser for inter-Korean cooperation and North Korean children.
    invites remote island school children to City Tour in Seoul
    constructs ‘Nocherry-andry-jae Hospital” in the Flower Village, Gapyeong.
    constructs ‘Ingok-jae Hospital’ in Emsung, Chungbuk.