customer Guide to Alcoholic Beverages

The more you know, the better it tastes. Check out our Guide on Alcoholic Beverages.

The more you know, the better it tastes.

History of Beer

  1. 01 It is known that beer was first brewed by the Sumero
    people at the Tigris and Euphrates River around 4000 BC.
  2. 02 The present brewing method was introduced in a German
    monastery around the 12th century when they started using
    hops.
  3. 04 When non-thermal processing technology was developed in
    the 1980s, people could enjoy fresh beer.
  4. 03 In the 19th century, Pasteur developed the sterilization
    method which allowed the long-term storage of beer. Later,
    Hansen in Denmark invented a brewer’s yeast culture which
    improved the quality of beer.

TIP! Best Before? “Best Before” indicates the period of time when you can best enjoy a fresh quality beer. Beer should be stored in a cool place away from sunlight in order to keep it fresh.

Picking the Right Beer

  • Bottoms up with Hite, A Treat for the Lips The 3rd generation Hite is a beer developed from 82 years of know-how, and it was
    reinvented as an optimum quality pale lager in terms ofingredients, processing, and
    trademark excluding BI. Brewed with the best ingredients and with an alcohol content
    of 4.5%, it is light and easy to drink. In addition, Hite’s exclusive Extra Cold
    technology gives the best drinking experience for a pale lager beer.
  • Climax of Deeper Taste ‒ MAX The Cream Fresh All Malt Beer Max, completed with a perfect blend of mellow malt,
    chilly fragrance, top-of-the-line Cascade hops, andcreamy foam, is the world's most
    acclaimed beer brand (2013 IBA Gold Award, Monde Selection for 6 years from
    2011 to 2016, European Beer Star Bronze Award, etc.). It is the first 100% all malt
    beer ever produced in Korea.
  • Korea’s First Dry Beer ‒ Dry d Made from dry yeast, Dry d delivers the purest and freshest taste of beer.
    Its excellence has been widely recognized when it won the Monde Selection
    Grand-Gold for 6 consecutive years (2011 - 2016).
  • Authentic Premium Ale ‒ Queen’s Ale Queen’s Ale is an authentic premium ale developed after 3 years of research and
    technological cooperation with the Alexei Institute of Denmark. The ale’s authentic
    taste and flowery, fruit flavor is maximized through a “Triple Hopping Process”.
    It won the 2014 Monde Selection Grand-Gold, WBC Silver Award, and IBC Bronze
    Award, becoming the first Korean beer to win 3 international awards. In 2016, it won
    the Monde Selection Grand Prize and the Judge Prize in recognition for its finest quality and flavor.
  • Unique Experience with Black Beer ‒ Stout Made from authentic German black malt, Stout is a
    premium dark beer that is rich with flavor and foam.
    It delivers all the freshness you can hope for in a
    lager beer.
  • Premium Light Beer ‒ S S is a light beer with one third of the calories of normal
    beer. It minimizes carbohydrates in beer using a high
    fermentation method, and it can be enjoyed by
    everyone.
  • Sweet Mango Flavor, Hite Mango Lingo Containing real mango juice, Hite Mango Lingo offers
    a sweet, fresh taste that everyone likes with only 2.5%
    alcoholic content.

Beer Drinking Tips

If you ever wonder about the best way to drink beer, then you are a true beer connoisseur. Check out our 5 ways to enhance your beer drinking experience.

  1. 01
    Drink beer at the perfect temperature.
    Beer tastes bitter at high temperature, and not enough foam is
    formed when it is too cold. The perfect temperature for beer is 4-6℃
    in summer and 8-12℃ in winter.
  2. 02
    Drink with foam.
    Beer just isn’t the same when it doesn’t have any foam.The foam
    keeps the carbon dioxide in the beer, so its flavor lasts longer. To
    enjoy its coldness, you have to drink it quickly with foam.
  3. 03
    Keep the glass clean.
    If a beer glass has grease on it, then foam won’t formed well.
    Make sure the glass is clean. You can also keep the
    glass cold to enhance the flavor.
  4. 04
    The right snacks can make beer better.
    The best beer snacks are those with just a bit of fat and
    protein, rather than sweets. You can also drink beer with
    fresh fruits and vegetables.
  5. 05
    Fresh beer is the best.
    Check the bottling date when buying beer at the store.
    Make sure to buy the ones produced recently to enjoy fresh beer.

Types of Containers

  1. 01Bottled Beer

    Bottles are heavy and can be broken, but they have been used for a long time because they
    have many benefits. Let’s take a look at some of the things you should keep in mind when
    using bottles.

    Sometimes, the opening breaks after I open a beer bottle. What should I keep in mind?
    There are two types of caps on a beer bottle. One is a twist cap, which
    you can open with your hand. This will be indicated on the cap.

    The other type should be opened with a cap opener. If you open a twist cap using an opener
    or a normal cap with something that is not an opener, such as a spoon or lighter, then the
    bottle may get damaged or broken. You have to use a standard opener when opening
    bottles.
    I put beer bottles in my freezer to cool them quickly, but they exploded. How long can I keep it beer a freezer?
    Never put beer bottles in a freezer.
    When beer is frozen, it may explode or damage the bottles as its volume expands. If you place a
    slightly frozen beer on the floor, the bottom may break.
    When I was putting beer bottles in the fridge, the bottles broke. What happened?
    The inside the beer bottle has 2.5 times more pressure than normal air pressure. When the bottle
    is shaken or is subjected to a certain level of impact, the pressure may increase. In addition, beer
    bottles can break if they suffer various types of impact or damage. Therefore, you should take
    extra care when handling beer bottles.
  2. 02Canned Beer

    Canned beer is cooled quickly and is more convenient to use. Since cans are very thin and fragile, you have to be careful when handling them.

    I put canned beer in the store cart, but it leaked when I got home. What happened?
    Beer cans are as thick as a piece of paper, about 0.1mm. When placed in a cart with other grocery
    items, they can get damaged. Damaging the top part can cause the can to leak. Cans get even get
    damaged in the trunk of a car while driving if they are not placed there safely enough.
    I sipped some canned beer, but there is no foam and it tastes bad. Why is that?
    If the surface of a can is scratched or damaged, its carbonation may have leaked out. This causes
    the beer to taste flat.
    When I pulled the tab, it got detached from the can. What happened?
    The top of beer can has a tab that makes it easy to open the can. However, it can be detached o
    dislocated when impacted. Make sure to position it correctly before opening the can.
    The can has a hole in it after placing next to some soy sauce or vinegar. What happened?
    Cans are made with aluminum and can be damaged by acid or salinity. You should keep it separate
    from any items that have acid or salinity.
    The beer is discolored, there’s sediment in it, and it tastes like water. Why is that?
    When the beer is frozen in the fridge, it looks blurry. Sediment can also form in beer if it’s stored
    for a very long time.
  3. 03PET Bottled Beer

    PET bottled beer enjoys increasing popularity with its convenience.
    However, it has a fairly short shelf life due to its characteristics.

    What is the difference between PET beer bottles and other PET bottles?
    PET beer bottles are designed to keep the carbonation inside the bottle and
    maintain its flavor and taste while preventing air from getting inside. Therefore, 3-layered
    PET bottles are used with PET material both inside and outside the bottle
    while a special material (barrier) is used to minimize the movement of air.
    In addition, a scavenger bottle cap is used to remove a small amount of oxygen and
    maintain the beer’s flavor.
    There is a small amount of PET material (unwanted material) in the bottle (triple-layered film separation). Why is that?
    When PET bottles are exposed to heat and direct sunlight, the triple-layered film is
    detached, so it may look like there is unwanted material inside the bottle. The triple-layered
    film is in a pressed structure and not harmful to body.
    Why is the content volume incorrect? What is the cause behind this?
    The content inside a PET bottle may get leaked due to impact or fall during its
    distribution process or due to the plasticity of the bottle. When a bottle is stored at
    a high temperature, it gets bloated and looks less full.

    TIP! What is the margin of error for volume in alcoholic beverages? For over 200ml, the margin of error allowed by laws is ±3%. However, our margin of error is controlled more strictly.

  4. 04Draft Beer

    After work, you crave a cool draft beer. Draft beer tastes
    different, depending on how it is handled or stored.

    How long does draft beer remain fresh?
    Draft beer remains fresh up to 3 months after the date of manufacturing, but the taste may be
    compromised when it’s stored at improper temperature. You have to store draft beer in a proper place while
    managing inventory based on the time of stocking to keep it fresh.
    Is it better to use frozen glasses?
    You can enjoy cold beer in frozen glasses, but it may taste weird when the ice melts while you’re drinking.
    Why does the foam go away more quickly than other times?
    If there is grease in your glasses, the foam goes away more quickly.
    Why does only the foam come out when pouring draft beer?
    The carbohydrate control may be set incorrectly or the cooler may not be working properly, so the beer is
    stored in a higher temperature than normal. In addition, there may be some unwanted materials in the
    cooler pipe and hose, or the container may be damaged by strong impact.
    Why is there no foam when pouring draft beer?
    The draft beer container is reused and the rubber part of the discharger can be damaged, causing the
    leaking carbonation and tastelessness.
    What is the difference between bottled beer and draft beer?
    In the past, draft beer was produced without sterilization through heat treatment. However, there is no
    difference now as non-thermal processed beer is produced by using advanced brewing technology.

    TIP! How to store draft beer glasses? Clean the glasses so that they’re free of grease, and store in a refrigerator.

Truth about Sediment

  1. 01
    Why is there sediment in beer?
    There are various ingredients in beer such as protein and polyphenol from barley.
    You can see them, but it causes sediment depending on the storage conditions
    (sunlight, exposure, temperature, etc.). Although sediment isn’t not harmful your body,
    it can cause beer to lose its taste. If you find sediment in your beer, please replace it at the
    store or contact our service representative (080-210-0150) for assistance.
  2. 02
    When does sediment form?
    1. 1. Beer should be stored at around 20℃! Freezing beer can cause the formation of sediment.
    2. 2. Exposing beer to direct sunlight may change its flavor and form sediment more quickly.
    3. 3. When stored for an extended period of time, sediment can even form even when beer is
      in a refrigerator.
    4. 4. Storing beer in a place with a high temperature and humidity such as a boiler room can
      cause sediment to form.
  1. MAN : Let’s drink some cold beer. WOMAN : I’ve already put some in the fridge.

  2. MAN,WOMAN : What is that stuff floating in the beer? MAN,WOMAN : Good lord! Let’s call the beer company right now!

  3. Freshman : Hold on. That isn’t some foreign substances.It’s probably the sediment that is formed in beer. MAN,WOMAN : Who are you?

  4. Freshman : Unlike distilled beverages, sediment is formed in beer, depending on the storage conditions. It may look like it is a foreign substance, but it’s quite natural.

  5. WOMAN : A-ha! So it’s best to drink beer as soon as possible. Freshman : For beer from other countries which are made with barley, sediment can form after a certain period of time.

  6. Freshman : Although it’s not harmful to your body, it may taste less fresh. You better replace them at the store.The best way is to drink it soon after you buy it.

  7. MAN,WOMAN : Thank you, Freshman! Freshman : Now you can enjoy fresh beer with confidence.

Bottle Recycling Process

  1. 01 Used bottles are screened by the camera at the facilities,
    and only clean ones are selected for recycling.
  2. 02 After the initial screening process, empty bottles are reselected at the clean room.
  3. 03 Beer is put into the bottles after the filtration process using non-thermal processing technology.
  4. 04 Then, the finished product inspection machine performs an
    inspection on the finished products to check the conditions, volume,
    and seal of the bottles.
  5. 05 Then, each bottle is inspected in person for quality assurance.
  6. 06 The bottles undergo seal inspection to check for any leakage.
  7. 07 The final products are labeled.
  8. 08 Only the bottles that passed various size and bacterial tests are
    released.
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