customer Guide to Alcoholic Beverages

HITEJINRO’s Guide to Alcoholic Beverages.

The more you know about soju, the better it tastes.

History of Soju

  1. 01 Distilled alcoholic beverages such as soju originated from the alcohol made using the distillation method developed by alchemists in Arabia in the 10th century. In Korea, it was introduced by Mongolians in late Goryeo.
  2. 02 At the time, soju was made using the old distillation method. After the continuous distillation process was invented in the 19th century, the first alcoholic beverage plant was established.

Best Temperature for Soju

Most of the time, we drink soju cold. However, if it is too cold, it is hard to taste as the cold is numbing. Soju tastes best when served at a temperature of 8 - 10℃ since you can taste all its flavor. * When you take out soju stored at a temperature of 4 - 5℃ (refrigerator), the temperature of the serving glass is about 8 - 10℃.

Recycling of bottles can save our precious resources! Please keep in mind the following!
- Fully empty the bottles.
- Do not put anything such as cigarette butts and sesame oil.
- Do not break empty bottles.
- Sort bottles according to their colors and product types.
- Put the cap back on an empty bottle.
* Not following these recommendations makes it hard to recycle used bottles and
  preserve our resources and environment.

Picking Right Soju?

Distillation using bamboo charcoal gives a fresh aftertaste - Chamisul Fresh Authentic soju flavor at its best - Chamisul Original
Chamisul is made with vegetable additives and alcohol fermented and distilled from rice, barley, sweet potato, and tapioca sugar cane using bamboo charcoal. The distillation of active bamboo charcoal removes the substances that cause hangover the next morning.
Premium soju made with 100% rice concentrate aged in a wood container for 10 years - Ilpoom Jinro
Each bottle is made based on know-how accumulated since 1924 and offers authentic flavor, thanks to an optimized fermentation and aging period.
Authentic soju - Jinro Gold
Jinro Gold boasts a clean taste, thanks to ultra-precision filtration technology and vegetable sweetener while offering authentic soju flavor since it is blended based on know-how accumulated over more than 90 years. Since its release in 1993, it has enjoyed nationwide popularity and has been recognized as one of the most authentic soju beverages in the market.
Consumer choice - Hite Soju & Chamisul 169
We have released Hite Soju and Chamisul 16.9 to meet the varying needs of consumers and local demands.

Pleasant & Enjoyable Drinking

Fresh mouthful - Isultoktok
With a mouthful of sparkling carbonated flavor and a low alcoholic content of 3%, Isultoktok can be enjoyed by everyone at anytime.
Refreshingly lighthearted dew - Chamisul Grapefruit
Grapefruit, a favorite dieting fruit among women, meets Korea’s most popular soju brand, “Chamisul.” Chamisul Grapefruit can be enjoyed by everyone, thanks to its fresh flavor and low alcoholic content.
Sweetness of green grape meets the purity of morning dew - Chamisul Green Grapes
A perfect combination of pure morning dew and green grape which is great for fatigue, it offers clean and sweet flavor that will capture your heart.
Sweet and elegant plum liquor - Maehwasoo
On the day Maehwasoo blooms, the sweetness blossoms into elegance. Enjoy the sweet and gentle flavor of plum made with carefully selected ingredients and an advanced low-temperature filtration process. Its sophisticated and elegant design that reminds you of bright plum petals add to a pleasurable drinking experience.
Rich with flavor containing original Spanish red wine extract - Jinro Wine
Jinro Wine is a house wine that has been a favorite among Koreans for many years, thanks to its rich flavor and reasonable price.

Soju, True or False

  • 01
    Is soju a chemical liquor? No!
    Soju is called “diluted soju” for the sake of convenience: many people mistakenly think it is a low-quality chemical liquor mixed with water and alcohol. This is simply a name that is used for the purpose of classification under the Liquor Tax Act and does not reflect its characteristics. Diluted soju can actually be classified as a grain wine. It is made by fermenting rice, barley, sweet potato, and tapioca and filtering any unwanted substances by using a continuous distiller. When compared to traditional soju, which is a distilled soju, it is more accurate to call it a “modern soju”.
  • 02
    The world’s best selling distilled alcoholic beverage? - Chamisul
    Chamisul is the best selling distilled alcoholic beverage in the world. According to the UK alcoholic beverage magazine “Drink International”, Chamisul has been selected as the No. 1 distilled alcoholic beverage out of more than 180 brands since 2001.

Guide to Handling Soju

  • 01
    Soju smells like petroleum. Why is that?
    If you store soju in the same place with petroleum or it makes any contact with a petroleum product, it may smell like petroleum. Because petroleum is extremely volatile and gas can enter into a soju bottle, petroleum gas can get inside the bottle. Therefore, do not store soju with petroleum in an enclosed space.
  • 02
    When opening the soju bottle, the top part broke. What happened?
    Soju bottles are reused and can be easily damaged at the top, neck, and bottom during its distribution or handling. The top part in particular is shaped like a screw and can be easily broken. When it is damaged, make sure to replace it at the store.
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