Creative innovationWe don’t stay anchored; we continue to seek new and better.
Tradition & heritageWe pride ourselves on inheriting an enduring Korea enterprise and joining the globalization movement.
Commitment to customers and societyWe are sincere about our work attitudes and make decisions from the customers’ and citizens’ viewpoints.
Trust & modestyWe find the key to business success is to win the trust of all stockholders-customers, investors, and employees, and are indebted to all of them.
Communication and harmonyEach member of the group respectfully works to understand and be understood.