CSR&JOY CSR activities at a glimpse

HITEJINRO is the representative company of Korea’s liquor industry. Helping resolve social issues and sharing joy with all members of society through our actions, we continue to contribute to making a happier world.

Responsibility and contribution

Harmony Interaction
Harmony + Joy
Enterprise and society go hand in hand and share in joy together.
Interaction + Co-existence
We willingly communicate and grow together with stakeholders.
Environment + Society
We feel dedicated to nature and conservation of the environment.
Trust + Integrity
We grow to be a trusted leading business.

Four goals

Social trouble shooting
Aware of social phenomena and troubles, we actively contribute to solve them.
Win-win cooperation
We lay stepping stones for coevolving with our partner subcontractors.
Value-sharing across HITEJINRO
By sharing the value of social contribution and voluntary engagement, we fulfill our requirements as a responsible corporate citizen.
We create networks of experts in partnership with external professional groups.

CSR BI, Slogan


Our CSR logo symbolically stands for HITEJINRO’s management philosophy and colors.


“A world where everyone is filled with joy and happiness” is our slogan that describes HITEJINRO’s CSR philosophy.

The BI and Slogan can be downloaded to a PC.