From maturation to filtration, all production processes are conducted in sub-zero temperatures right before the beer freezes. This maximizes the cool and refreshing original taste of pale lagers.
Extra cold and extra cool hite!
From maturation to filtration, all production processes are conducted in sub-zero temperatures right before the beer freezes.
The newest extra cold process maximizes the original flavor of pale lagers.
To emphasize the cool and refreshing image, more dynamic and bolder logo font type was used,
in addition to the ice crystal-shaped images.
What is the EXTRA COLD processing technology?
A process maximizing the cool and refreshing original flavor of beer by manufacturing in sub-zero temperatures (-1.0℃).
HISTORY
No. 1 in sales for 16 consecutive years! (1996~2011, the basis of taxation, the data released by Korea Alcohol Liquor Industry Association)
The best-selling beer with a single brand in Korea (the basis of cumulative sales volume)
hite Renewal
Released
hite Renewal
Released
3rd Generation
hite Released
hite Renewal
Released
No. 1 in sales for 16 consecutive years! (1996~2011, the basis of taxation, the data released by Korea Alcohol Liquor Industry Association)
20 Billion
Bottles Sold
hite Pitcher 1,000 mL Released
(first in the market)
hite Pitcher
Released
hite Draft Beer 10 L Released
Change the company name to hite Beer
Ranked 1st in Beer Industry
250 mL Can Released (first in the market)
Draft Light Beer Released