Paulaner, one of the six official beer brands
of the world’s largest beer festival ‘Oktoberfest
in Munich’,is the No. 1 Oktoberfest Beer Brand
in Germany and the most selling brand
at the Munich Oktoberfest.
*Source : Nielsen, Volume, Oktoberfest Bier, Mat Aug 2018
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PAULANER
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Paulaner Weissbier
Paulaner Weissbier
Paulaner Weissbier, Germany’s No. 1 wheat beer
Traditional Germany premium wheat beer with hints of banana flavors and
over 2,500 kinds of aroma underneath rich and creamy foam
product information
| Beer style | Wheat Beer | ||||||
|---|---|---|---|---|---|---|---|
| Size | Bottle 330 mL |
Can
330 mL(Launch planned) 500 mL |
Keg 20 L | ||||
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| Food Pairing | Versatile to use: light meat, fish, fresh salad, cheese or pasta and rice dishes | ||||||
Paulaner Munich Lager
Paulaner Munich Lager
Paulaner Munich Lager, a traditional German lager born in 1895 Traditional German premium lager representing Munich, the capital of German beer
product information
| Beer style | Lager | |||||
|---|---|---|---|---|---|---|
| Size | Can 500 mL | Keg 20 L | ||||
|
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| Food Pairing | Bread, pasta, risotto, and spicy food | |||||
Paulaner Weissbier Dunkel
Paulaner Weissbier Dunkel
Paulaner Weissbier Dunkel, fantastic harmony between wheat and dark beer Dark wheat beer from which everything from tropical fruit flavors of hops and malts to scents of chocolate and caramel can be savored
product information
| Beer style | Wheat Beer Dark | |||||
|---|---|---|---|---|---|---|
| Size | Can 500 mL | Keg 30 L | ||||
|
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| Food Pairing | Foods with rich flavors and scents like Korean food, Chinese food, and curry | |||||
Paualner Oktoberfest Bier
Paualner Oktoberfest Bier
Paulaner Oktoberfest Bier, No. 1 beer for Germany’s Oktoberfest
Famous Oktoberfest beer known for its golden color, body and aroma filled with scents of malts
※ Limited-edition sold only during the Oktoberfest period in September and October
product information
| Beer style | Lager | |||||
|---|---|---|---|---|---|---|
| Size | Can 500 mL / 1 L | Keg 30 L | ||||
|
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| Food Pairing | Roast chicken, sausage, bacon, etc. | |||||
*Source: Nielsen, LEH+GAM o. ALN, Oktoberfestbier, market share (value), MAT Jun 2021
No.1 Weissbier in Germany, Paulaner
First seen in records in 1634, Paulaner is known for its excellent quality and taste,
and is still loved as one of the representative German beers after 380 years.
No.1 Weissbier in Germany, Paulaner Paulaner is exported to more than 80 countries around the world to promote the excellence of German beer.
*Source : Nielsen, Value, Weissbier, Mat Aug 2018
No. 1 Oktoberfest beer in Germany, Paulaner
Official sponsor of FC Bayern Munich Club, Paulaner
An official sponsor of the world-class football
club FC Bayern Munich since 2003, Paulaner
has always been with players and football fans
around the world as a symbol of victory.
