CSR&JOY Social Contribution history

HITEJINRO is a national company representing Korea's liquor industry, creating a happy world by solving social problems and practicing sharing with everyone.

Social Contribution Management Value

Through the core value of CSR, "Do With All Your Heart", we will become a company that truly rewards the love and interests received from customers over 100 years with true sharing.

Mid- to long-term CSR 4 core projects and goals

HITEJINRO is the first Korean liquor industry to see 100 years and take responsibility and a leading role. We aim to continue another for 100 years through various social contribution activities, focusing on the four initiatives, win-win, environment, safety, service and donation.

Harmony Interaction

Four goals

Social trouble shooting
Aware of social phenomena and troubles, we actively contribute to solve them.
Win-win cooperation
We lay stepping stones for coevolving with our partner subcontractors.
Value-sharing across HITEJINRO
By sharing the value of social contribution and voluntary engagement, we fulfill our requirements as a responsible corporate citizen.
We create networks of experts in partnership with external professional groups.

CSR BI, Slogan


Our CSR logo symbolically stands for HITEJINRO’s management philosophy and colors.


“A world where everyone is filled with joy and happiness” is our slogan that describes HITEJINRO’s CSR philosophy.

The BI and Slogan can be downloaded to a PC.