HITEJINRO

Jincheon Brewing company is founded (Oct. 3rd) and launches JINRO(眞露) soju (Yonggang, Pyeongnam)

Chosun Beer Company, the first beer company is Korea is established

Chosun Beer is exported for the first time in Korea

JINRO Soju is exported to Vietnam for the first time

Chosun Beer inaugurates president Park Gyeong-bok

JINRO tops the soju market outselling Samhak

JINRO has initial public offering

Chosun Beer has initial public offering

JINRO establishes the first research institute for the liquor industry

JINRO soju advances to the Japan market

Chosun Beer launches the Masan factory

JINRO launches Ichon Liquor Complex

Chosun Beer constructs the Junju factory

JINRO donates hospital to Umsung, Flower Village, Chungbuk

Domestic Premium black beer ‘Stout’ is launched

Korea’s first non-thermally processed beer, ‘HITE’ is released

JINRO launches 25-degree soju ‘JINRO Gold’

High scot is established

JINRO launches premium soju ‘Oak Barrel Clear Soju’

‘HITE’ repositions itself as No. 1 brewer

Chosun Beer Co., constructs the Gangwon factory

Chosun Beer Co. is renamed to HITE BeerCo.

JINRO launches Bamboo charcoal filtration soju ‘Cham眞isul露

HITE Brewery, inaugurates Chairman Park Mun deok

HITE Brewery launches the first domestic 100% Barley beer ‘Prime’

HITE Brewery tops 10 billion bottles

High scot launches

JINRO launches plum brandy ‘Maehwasu’

HITE Brewery celebrates its 70th anniversary

JINRO celebrates its 80th anniversary

HITE Brewery joins One trillion-seller club

JINRO J of 18.5 degree is released

HITE-JINRO Group Paduk team is launched

HITE Brewery, the Jeonju factory is expanded

2009: HITE launches Max Special Hop 2009 Limited Edition (New Zealand Hop)

2009: Hite Cup Women’s Professional Golf Championship, first tournament after beingpromoted to a major

JINRO Makgeolli releases Jinro Tharudasi 10-year-aged soju in Japan

Excellent JINRO is awarded 2010 Monde Selection Grand Prize

HITE Brewery releases Dry type Brewery ‘DryFinishD’

Hite Collection opens.

One billion dollar export is achieved, first in the industry

‘Favorite’, the Comfortable Soju is released

‘Greenhouse gas inventory verification statement’ certified

Hiscot launches “Kingdom 30 Years”

SMART ERP Full operations launched

HITE launches Max Special Hop 2011 Limited Edition (New Zealand Hop)

HITE launches the first limited edition draft beer Max Special Hop 2011

‘HITE Corp.’ is launched

Chamisul gets Renewal (Chamisul Original altered to Classic; Chamisul Fresh to Chamisul)

Mason and Fury’s wins Bottled Water $5-million Export Trophy

Japan-bound ‘Premium JINRO Oats Hingball’, JINRO Oats Kashitaru 5-year”, and “Bikky” arereleased

The HITEJINRO- subcontractors cooperation and coexistence declaration ceremony is held

Chamisul Apple is launched.

JINRO JAPAN is renamed as JINRO

“MAX Special Hop 2012”, a British royal family’s flavor is launched

Extends contracts with KFA as an official supporter

The sales of Chamisul reached the 20 billion bottle mark

Integrated Customer Satisfaction System Open

JINRO Bokbunja gets renewal to “Het” Bokbunja

Contribution to society BI established and published

Premium JINRO export product exclusive to China launched

HITE and Chamisul sold at the L.A. Dodgers stadium

Chamisul awarded gold prize at 2013 Monde Selection

SODAL sells two million bottles within one year after the launch

MAX, Ilpoom Jinro gets renewal product

d 5.0L Jumbo Can launched

HITEJINRO receives industry’s first ISO 22000 certification

Publication of <Finding Somak’s golden ratio> <Druken book> written by employees

SCM Declaration of Innovation

Singer “Psy” launches Soju marketing campaign in USA

Jinro Mix (Citron, Red Pepper) is launched

“2013 MAX Special Hof” launched at German Oktoberfest

Chamisul consisting of 100% natural minerals launched

HITEJINRO certified as the low-carbon alcoholic product in Korea

The first Korean ale, “Queen’s Ale” is launched

15 anniversary of Chamisul, sells 23 billion bottles Chamisul

The World’s No.1 sales volume for hard liquor for 13 consecutive years

HITEJINRO awarded with Family Environmental Corporate

HITEJINRO appointed as outstanding enterprise for the reduction of greenhouse gas emission in the Agricultural products sector

1,000 members and executives, 230,000 hours of volunteer hours for the year 2013

HITEJINRO established World Beer Alliance (WBA) to strengthen the quality of beer

HITEJINRO opened Management Accounting System

Chamisul (18.5%) is renewed

Hite (4.3%) is renewed

HITEJINRO launches whisky brand ‘The Class’ targeting the consumers in their 30s

HITEJINRO entered Latin American market with ‘Barcelo’, Latin America exclusive beer

HITEJINRO sets the date of foundation to 1924

HITEJINRO launches Jinro Style in 7 countries in the Asia Pacific region

HITEJINRO donated 6 hundred million won to Sewol Ferry

HITEJINRO, concluded business agreement on ‘Save the Earth with Chamisul, Very Clean Air – 350 Campaign’

Opened pop-up store Isulpocha and Girin ichibang Garden

HITEJINRO began to advance into Eastern Europe in earnest

HITEJINRO, first exported JINRO 24 to Sri Lanka

HITEJINRO, launched ‘Jinro 1924’ to celebrate the 90th anniversary of the founding

Chamisul, renewal by reducing alchol proof from 18.5 % 17.8 % (model IU)

6 products including Chamisul, Chamisul Classic and Maehwasu, obtained carbon grade certificate

JINRO Soju and JINRO Makgeolli selected as global top quality products

“1924,” released to celebrate the company’s 90th anniversary, was sold out within a month

Renewal of MAX by reinforcing deep and strong taste and cream foam with 10 years of internal skills

HITEJINRO holds the 4-Year Anniversary Ceremony of Mutual Growth and Cooperation

Excellent JINRO, changed to new label

HITEJINRO launches Grapefruit Soju

HITEJINRO Beverage launches Jeju Yonghae

Domestic sales of Jinro Dry Splash Grapefruit and Sparkling Jinro start

HITEJINRO exports Hite Strong to the United Arab Emirates

HITEJINRO released Chamisul 16.9 in Busan for the first time

Ilpoom Jinro and Chamisul started being sold at duty-free stores at Dubai Airports

HITEJINRO launched Max Oktoberfest Special Hop

HITEJINRO launched three types of Hite Christmas special editions

HITEJINRO launched Hite New-Year Edition

HITEJINRO obtained HACCP accreditation for its every single factory

More than 230 million bottles of Chamisul 16.9 sold during four months after its launch

HITEJINRO renewed every Jinro brand product for the first time in 8 years

HITEJINRO launched Isultoktok

HITEJINRO launched the third generation All New Hite

HITEJINRO holds the 5-Year Anniversary Ceremony of Mutual Growth and Cooperation

HITEJINRO introduced Kronenbourg 1664 BLANC

HITEJINRO launched a special Hite can featuring actor Joongki Song

HITEJINRO launched HITEJINRO, HITE MANGO LiNGO, Jinro Green Grape

HITEJINRO launched hite Mango Lingo

HITEJINRO opened 2016 Kirin Ichiban Garden

HITEJINRO opened the 100th anniversary project office

HITEJINRO launched newly imported beer Tooheys Extra Dry (Australia, 4.4%)

HITEJINRO launched Spanish wine Sol De Penas Red and White

Held the 2nd Gamaek Festival in Jeonju

Hite sold 33 billion bottles over 22 years

HITEJINRO held the 2030 Youth Venture Business Idea Contest

HITEJINRO opened “HITEJINRO Soju Club” popup store in Hanoi, Vietnam

Max sold 4 billion bottles over 10 years

Excellent Jinro sold 2 million bottles over 10 years

Held the 17th HITEJINRO Championship

The 1st HITEJINRO Youth Venture Business League Award Ceremony

Launches Hite and Chamisul Christmas Edition

HITEJINRO donated KRW 100M (revenue from Christmas Edition) to the Community Chest of Korea

HITEJINRO launches Czech Saaz Hop 100% “Max Czech Special Hop”

HITEJINRO launches carbonated liquor “Yisul Tok Tok Pineapple”

HITEJINRO Holdings presented scholarship certificates to 105 children of F&B and business owners in the industry

Jin-young Ko, a professional golfer, 3-year main sponsorship contract

Ilpoom Jinro, a cumulative sales exceeded 2.5 million bottles.

Jinro Premium Otsu(乙), Chamisul, entered duty free shops in Singapore Changi Airport

Welcoming event for the New Year with serving festival foods for 3,200 people

‘Jinro Toktok’, sold 34 million bottles in 10 months

Launched an edition of square academic cap of Chamisul

HITEJINRO has selected Scholarship students whose parents work in restaurant business for 5 years since 2013.

Launched an cherry-blossom edition of Chamisul

HITEJINRO, served free meals at the disabled welfare center

Launched 12 kinds of wines including “Castello Fonterutoli”, an Italian representative wine

Jinro Toktok x Jungsaemmool’, supporting activities for women’s dream for the 1st anniversary of the launch of Jinro Toktok

Hite, ‘Extra Cold’ campaign (model: Daniel Henney)

Chamisul, the first soju brand exceeding 1 trillion won of annual sales

HITEJINRO, launched ‘FiLite’, the first sparkling wine in Korea

HITEJINRO, the 6th anniversary event of ‘Mutual Growth’ & ‘Win-win Partnership’

HITEJINRO, exported the third beer of ‘Gold Master’ to Lawson, a convenience store franchise chain in Japan

Ha-neul Kim, a professional golfer, won JLPGA Cyber Agent Ladies Golf Tournament

HITEJINRO, awarded a total of 10 million in Korean won scholarship to 10 Vietnamese university students

FiLite, sold out 60,000 boxes in 20 days of launch

Chamisul, launched a regionally limited edition of Jeju Island

HITE, renewal of ‘Extra Cold’ 4.5% of ABV

Launched 4 kinds of New Zealand wine ‘Mud House

HITEJINRO, provided 20,000 bottled water to underprivileged town in Yeongdeungpo District in summer

HITE, produced summer ad of ‘Extra Cold’ (model: Wanna One)

HITEJINRO, participated in 2017 Centum Beer Festival in Busan as a special sponsor

Chamisul, launched the patriotic edition

HITEJINRO, provided vehicles to 9 social welfare facilities

HITEJINRO, the agreement ceremony of an official sponsorship for the 20th Boryeong Mud Festival

Chamisul, launched a regionally limited edition of Jeonju

HITEJINRO, held ‘Extra Cold Summer Festival’ in Haeundae, Busan

Stout, package renewal

HITEJINRO, held the 3rd Jeonju Gamaek Festival
(completely sold 70,000 bottles of beer produced on the day. Double of last year’s sale)

HITEJINRO, launched Argentine wine ‘Navarro Correas’

Launched 2 kinds of Japanese craft beer ‘Grand KIRIN’ first in Korea

Renewed its product name from Chamisul Classic to Chamisul Original

HITEJINRO, launched Italian legendary wine ‘Dal forno Romano’

Chamisul, the world’s best-selling distilled spirits for the 16 consecutive years

HITEJINRO, provided Chuseok food with warm spirit

HITEJINRO, opened its first overseas soju pub of ‘HITEJINRO PoCha #1’ in Hanoi, Vietnam

HITEJINRO, exclusively launched the champagne of ‘Taittinger Luminous’ in Korea

Held the 18th HITEJINRO Championship and donated vehicles for the disabled

HITEJINRO, supported the emergency aid of daily necessities for the damaged area by the earthquake in Pohang

HITEJINRO, held the 2nd Youth Entrepreneur League (HITEJINRO Contest)

HITEJINRO, signed MOU with Hebronstar Ventures for discovery and promotion of start-ups

FiLite, exceeded the sale of 100 million cans

HITEJINRO, launched ‘XXXX Gold’, the best-selling beer in Australia

HITEJINRO, held a Christmas sharing event of 2017 ‘Somang Tree’

HITEJINRO, launched a quasi-premium soju of ‘Chamnamutong Clean Dew’

HITEJINRO Beverage, launched a beverage of ‘Black Barley’

JINRO America, integrated and operated new office building and logistics center

HITEJINRO, launched a fruit soju of ‘Jinro Plum’ for export

HITEJINRO, entered duty free shops in ‘Chek Lap Kok’ Hong Kong International Airport

HITEJINRO, launched an alcohol cider of ‘SOMERSBY Apple’

HITEJINRO Launches Chile’s Premium No. 1 Wine“TARAPACA”

HITEJINRO Launches the “Bava Rosetta” Valentine Wine Package

HITEJINRO Launches an Export Exclusive Brand “HITE EXTRA STRONG”

HITEJINRO Sponsors Youth Skiing Competition Hosted by the Local Children’s Center

HITEJINRO Grants Scholarships to Children with Restaurant-owning Parents

HITEJINRO to Produce “Chamisul” at Its Masan Beer Plant

HITEJINRO Launches Kirin Ichiban “Cherry Blossom Special Edition 2018

HITEJINRO Hosts a Unique Hiring Exhibition

HITEJINRO Opens “HITEJINRO Pub” at the Global Battlefield, Hong Kong

HITEJINRO Launches 1L PET FiLite

HITEJINRO to Export Chamnamootong Margeunisul to Hong Kong

HITEJINRO Launches “Jinro Lite” in the Philippines Low-alcohol Content Distilled Liquor Market

HITEJINRO to Launch an All New Chamisul on April 16

HITEJINRO Supports Cambodia’s Biggest EDM Event as a Main Sponsor

HITEJINRO Announces Park Seo-Joon as Its New Male Chamisul Model, Adding to the Current Female Model

HITEJINRO Launches a New Product as a Follow-up to FiLite

HITEJINRO changed labels of fruit liqueur products

HITEJINRO sponsored Centum Beer Festival in Busan

HITEJINRO promoted “Project for Fostering Young CEOs in Gwangju”

HITEJINRO launched “Ilpoom JINRO 1924” as a full-scale promotion of premium distilled soju market

HITEJINRO presented a season limited edition called “Summer Edition 72” and gained popularity at HITEJINRO’s pop-up store of Chamisul

HITEJINRO released Chamisul produced at Masan factory for the first time

HITEJINRO, launched No.1 Prosecco wine 'Mioneto'

HITEJINRO, celebrated its 94th anniversary with 3 days of happiness sharing with neighbors

HITEJINRO, sold 30 million cans in 10 weeks of launching 'FiLite Fresh'

HITEJINRO, started to sell Ilpoom Jinro 1924 through home channels

HITEJINRO, Launched 'JINRO PLUM' in the US

HITEJINRO, expanded water support for the underprivileged town, because of the long heat wave.

HITEJINRO signed a business agreement to improve the welfare of firefighters

HITEJINRO, delivered Soju to Army and Air Force Exchange Service (AAFES)

HITEJINRO, delivers 10 million won in compensation to the bereaved of firefighter who died on the job in Gimpo

A 100-year-old company HITEJINRO, published photo book

HITEJINRO, launched Korea's lowest ABV whiskey 'The Class 1933' and 'The Class 33'

HITEJINRO, opened exclusive space for brand '1664 Blanc' a representative wheat beer in France

HITEJINRO, sold over 1.5 million bottles of exports exclusive 'JINRO PLUM'

HITEJINRO, Taittinger was selected as Michelin Guide Seoul 2019 Official Champagn

HITEJINRO, shared food for holiday with ten thousand people with warm spirit

HITEJINRO, Senior Citizen's Day, presented a walking stick for the elders

HITEJINRO, launched 2018 Kirin Ichiban "Autumn Leaves Special Edition" for domestic limited edition

HITEJINRO, premium wine 'Tarapaka' was selected as an official sponsor of the LPGA KEB Hana Bank Championship

HITEJINRO America, promotion tour of major cities in USA for 13% ABV fruit soju 'JINRO PLUM'

HITEJINRO, 'Chamisul' 20 years ... Great record of accumulated sales of $ 30 billion

HITEJINRO, Launched ‘Ilpoom Jinro 18 years’ 100% wooden barrel aged in 2018

HITEJINRO, 3rd Youth Entrepreneur League

HITEJINRO, Beautiful store sharing flea market celebrating 7 years

HITEJINRO, National Security Campaign using Chamisul label

HITEJINRO, Practice warm neighborhood love through a kimchi sharing event

HITEJINRO, ‘Kronenbourg 1664 Lager’ Sales

HITEJINRO, lead the national safety campaign for underprivileged areas and classes in winter

HITEJINRO, ‘Chamisul Dunny’ launch in Korea with world-class artists

HITEJINRO, Special Christmas for local children’s center

HITEJINRO, 'Iseul TokTok’ launched at a convenience store in Thailand

HITEJINRO, 4,200 bottles of ‘Black Bori’ sold one year after launch

HITEJINRO, Full-scale sale strategy for Russia

HITEJINRO, Opened the first franchise 'Jinro BBQ' store in Vietnam

HITEJINRO, Soju exports exceeded $50 million

HITEJINRO, Sponsored social welfare institution for New Year’s Day

HITEJINRO Holdings, Offer scholarship for selected students from the household of restaurant business

HITEJINRO, export of Soju exceeds 50 million dollars

HITEJINRO weight lifting team, shows good performance in international competition

HITEJINRO, release spring limited edition package for Extra Cold

HITEJINRO, consolidates an arrangement with Shinan gun to sponsor festivals

HITEJINRO, FiLite sold more than 500 million cans in a year and 10 months since its first launch

HITEJINRO, ‘Kronenbourg 1664 Blanc’ sold more than 100 minion bottles

HITEJINRO, opens the age of pure lager! Releases their new beer Terra!

HITEJINRO, releases limited edition of 2019 Kirin Ichiban ‘Cherry Blossom Package’ only in Korea.

HITEJINRO, releases ‘2019 hite Dodgers special can’ in LA

HITEJINRO’s Chamisul maintains its status as a ‘validated low carbon footprint product,’ the only product validated within alcoholic beverage industry

HITEJINRO, takes leading steps to improve environment by creating beautiful forest

HITEJINRO, proceeds with 2019 advertisement campaign for Oak barrel aged premium soju.

HITEJINRO, announces the consolidation of harmonious cooperation between management and labor unions to promote success of Terra.

HITEJINRO, release newtro (new+retro) product ‘ Jinro’

HITEJINRO, announces the opening of leisure facilities including resting place for fire fighters

HITEJINRO, becomes the only company in alcoholic beverage industry to acquire ‘Environmen-tal product declaration’

HITEJINRO, release 66 hite special edition in American market

HITEJINRO, release ‘Strawberry isul’ limited for exportation

Pure Lager-Terra, sold more than 1 million boxes within the shortest time

Hosted 2019 Global Partner Conference

Ilpoom JInro 1924 18 year, awarded with the grand prize at Monde Selection for Awarded scholarship for university students in Vietnam and held a meeting with local media

Hosted ‘Beautiful companion, Healing Camp’ for the family members of fire fighters died in duty

FiLite-BUTTER collaboration product released

HITEJINRO, sponsors 2019 Centum Beer Festival

Opened ‘Kronenbourg 1664 Blanc’ branding zone in Masan Stadium home of Changwon NC Park

HITEJINRO, supports those in neglected sector of society to help them spend their summer healthy

Release Rose Wine ‘Hampton Water’ of the rock star Bon Jovi

Extends advertisement campaign tour for Chamisul across the state of New York

HITEJINRO, finishes the 4th Youth Business Opening League successfully

HITEJINRO, expands the reach of Korean alcoholic beverage across European market

Terra sold more than 100 million bottles within 100 days since its release

Hosted campaign to raise public awareness to prevent fires and to yield for fire trucks

Release 2 fruit based Makgoli exclusively for exportation to Japan

Jinro sold more than 10 million bottles

Released ‘Ilpoom Jinro 19 year old’ composed of pure drink aged for 19 years in oak barrels

Released the 3rd new product ‘FiLite Weissen’ after 2 years

Release ‘Terra Mazzei’ a revolutionary wine from Italy

Proceeds with new campaign for apple cider ‘Somersby’

HITEJINRO, participates as a special sponsor in Jeonju Gamaek Festival for 5 years straight

HITEJINRO, provides scholarship for students from household of fire fighters

HITEJINRO, Kronenbourg ‘1664 Lager’ draft beer launched

HITEJINRO, Jinro Is Back sold 10 million bottles within two months of launch

HITEJINRO, Launched the wine ‘Cote Des Roses’, produced by Gerard Bertrand, which led wine innovation in South France

HITEJINRO, Archery Team 3rd National Male and Female Championship

HITEJINRO, Terra, selected as official partner beer of Michelin Guide Seoul

HITEJINRO, Launched Italian natural wine ‘Ermete, Phermento’

HITEJINRO, ‘Chamisul’ 60% of the nation's soju market share

HITEJINRO, Sold over 200 million bottles of ‘TERRA’

HITEJINRO, Sponsored the Korean Language Festival at the University of Languages & International Studies

HITEJINRO, ‘FiLite’ No. 1 in sparkling liquor market

HITEJINRO, Donation of mobility vehicles to increase mobility for the disabled and the elderly

HITEJINRO, Ko Jin-young, the first Korean ‘LPGA’ Player of the Year Award

HITEJINRO, Held a sharing bazaar with Beautiful Store

HITEJINRO, TERRA·JINRO reached market value of 2 trillion won

HITEJINRO, Daily firefighter experience activities

HITEJINRO, Launched Italian wine ‘Wanted’

HITEJINRO, Chamisul·JINRO·FiLite Christmas editions launched

HITEJINRO, Sharing kimchi with 1,800 families

HITEJINRO, Held a company briefing for overseas institutional investors

HITEJINRO, Launched the French Loire wine ‘Charles Joguet’

HITEJINRO, Limited sales of Napa Valley cult wine 'Ovid'

HITEJINRO, Jinro Is Back surpassed 100 million bottles in sales due to Newtro trend

HITEJINRO, Held Busan citizen fire safety campaign

HITEJINRO, Became a sponsor of a child welfare facility in Jeonju

HITEJINRO, Terra sold 19 bottles per second, 450 million bottles sold within 9 months of launch

HITEJINRO, Philippine Corporation established

HITEJINRO, Launched 16 New Years Wine Gift Sets

HITEJINRO, 'Hite Special Edition' for export to the United States received 2019 It Awards Grand Prize

HITEJINRO, First sharing service activity held in 2020

HITEJINRO, Corporate briefing in major US cities

HITEJINRO, Donation of 1.2 billion won to Daegu and Gyeongbuk to prevent the spread of Corona 19

HITEJINRO, Full 4 months of rent exemption

HITEJINRO, Sponsored dosshouse to prevent Corona 19 spread

HITEJINRO, Fostering Professional Firefighters… Supports Korea Fire Meister High School

HITEJINRO US Corporation, Supports products needed to assist with COVID 19 for Korean people

HITEJINRO, Sponsors Suh Euojin, a promising female golfer

HITEJINRO, Acquired additional certification as an 'Environmental Performance Label' for its main products, including Chamisul

HITEJINRO, Supports products needed to assist with COVID 19 for the Day of Persons with Disabilities

HITEJINRO, Operates 'Bbanggrae' to support youth independence in the Changwon area

HITEJINRO, introduced ‘Cleaner’ like dew 16.9% Chamisul to the market.

HITEJINRO, issued a public challenge of support of vehicle for social affair facilities

HITEJINRO, sold 500 thousand bottles of ‘Nature Sound‘ wine

HITEJINRO, exported 1.3 million bottles of ‘Jinro is back’ which had passed 1 year since introduction to the market

HITEJINRO, sold 22 bottles of ‘Terra’ per 1 second.

HITEJINRO, invested to start-ups… acquired shares of Living Tech Game Co., Ltd.

HITEJINRO, sold limitedly 300 bottles of special wine ‘SIEPI’

HITEJINRO, soju exports to China in the first half of 2020, 58%↑… "25 million bottles this year"

HITEJINRO, launched 'Ilpoom Jinro 20 Year Old', 100% undiluted solution aged for 20 years in wooden barrels

HITEJINRO, a leading Korean liquor company coming up on 100 years and regaining 'No. 1 DNA'

HITEJINRO 'JINRO·TERRA', won the Epi Award Korea for the 2nd time

HITEJINRO leads improvement of the work conditions of firefighters by running a variety of programs

HITEJINRO ran the first US TV commercial in the soju industry

HITEJINRO launches 'Cambria', the pearl of California wine

HITEJINRO opens Korea's first alcohol character shop, 'Duchup Shop'

HITEJINRO launches Max with special German hops in 2020

HITEJINRO leads the globalization of soju... Awarded by the Chairman of the Trade, Industry, Energy, HITEJINRO Startups Committee

HITEJINRO invests in the start-up 'Life with a Dining Table'

HITEJINRO allows partial payment by liquor wholesalers to support overcoming Corona 19

HITEJINRO sales of 'Ilpoom Jinro 1924' gift set limited edition for Chuseok

HITEJINRO launches 30 wine gift sets for the Chuseok in 2020

HITEJINRO, limited sale of 'Ilpoom Jinro 1924' gift set for Chuseok

HITEJINRO, launched 30 different Chuseok wine gift sets

HITEJINRO, new plum alcohol 'Maehwasoo'... “Bright and refreshing change”

HITEJINRO, 100% barley beer 'Max' renewed packaging... “Emphasis on cream and craftsmanship”

HITEJINRO, launched the 4th new Filite product 'Radler'

HITEJINRO, limited sales of premium cult wine 'Timeless Napa Valley’

HITEJINRO, 'Thank you snack car' event at the fire station

HITEJINRO, Jinro Mini Pack (160 mL) launched

HITEJINRO, Chamisul·Jinro Halloween label production

HITEJINRO, finished Ducup store

HITEJINRO, selected as 'Taittinger' Michelin Guide Seoul Partner

HITEJINRO, produces Chamisul-Vogue collaboration photobook and poster

HITEJINRO, receives Korea Communication Award

HITEJINRO’s TERRA enters into official partnership with Michelin Guide Seoul for the second consecutive year

HITEJINRO, reaches 1st place in brand reputation among listed beverage companies in December

HITEJINRO, conducts bus wrapping advertisement for Jinro in Singapore

HITEJINRO, launches Jinro Is Back 160mL pack product for commercial use

HITEJINRO, conducts Christmas 2020 time-sale goods campaign

HITEJINRO, launches Jinro Is Back 400mL and 640mL products for home

HITEJINRO, renews hite Extra Cold product

HITEJINRO unveils first Terra TV commercial for 2021

HITEJINRO signs agreement to support youth independence project, Banggrae's second store in Gwangju

HITEJINRO launches 4 types of JINRO collaboration items with GS25

HITEJINRO selected for workplace excellence in the promotion of workers' health for 12 consecutive years

HITEJINRO opens second Toad House store in Busan and third Toad House store in Daegu

HITEJINRO launches Max American Special Hope 2021

HITEJINRO launches 43 types of wine gift sets for the Lunar New Year

HITEJINRO soju exports in 2020 hit record of 70 million dollars (71.6% increase from 40.82 million dollars in 2015)

HITEJINRO unveils new Chamisul TV commercial starring IU

HITEJINRO unveils TV commercial featuring the Hardworking Toad

HITEJINRO FiLite cumulative sales surpass 1.1 billion cans by targeting lone drinkers and home drinkers

HITEJINRO launches high-quality champagne, Taittinger Les Folies de la Marquetterie

HITEJINRO X E-MART 24 releases toilet paper featuring the Hardworking Toad

HITEJINRO sponsors promotion of white bottle label for 2021-2022 'The Year for Visiting Wanju'

HITEJINRO X Nara Home Deco launches home collection featuring a super clean look for the stay-at-home lifestyle

HITEJINRO, 1.65 billion bottles of TERRA sold within two years of launch

HITEJINRO renews Chamisul design

HITEJINRO, Ilpoom JINRO's new look... expansion of the premium spirit market

HITEJINRO cuts back on JINRO's alcohol content to pursue a cleaner taste and ride on the low-alcohol drinks trend

HITEJINRO launches Clean Cycle Campaign with BGF Retail (CU convenience store)

HITEJINRO opens fourth Toad House in Gwangju

HITEJINRO, exclusive sales of JINRO X Chinatown Market Edition at MUSINSA

HITEJINRO launches three types of the Queen's Champagne, Marie Stuart

HITEJINRO actively targets ‘young countries’, Vietnam and Cambodia

HITEJINRO collaborates with Boseong-gun in Jeollanam-do to print local county character “BS Three Musketeers” on the back of the Chamisul label

HITEJINRO invests in smart farm solution company, FIRMMIT.

HITEJINRO invests in B2B software developer, SPACE RIVER

HITEJINRO sells 650 million bottles in the 2nd anniversary of JINRO

HITEJINRO undergoes FiLite brand package renewal

HITEJINRO releases TERRA X BARREL cooler bag

HITEJINRO releases TERRA’s first limited edition (TERRA X SMILEY)

HITEJINRO signs business agreement with TerraCycle, a global recycling consultation company, for eco-friendly management

HITEJINRO releases second batch of ‘Jinro Super Sour’ limited edition

HITEJINRO soju exports soar by 84% as JINRO gusts in China

HITEJINRO’s ‘Ilpoom JINRO’ and ‘Ilpoom JINRO Aged 20 Years’ win Grand Prize 3 years in a row at Monde Selection 2021, one of the world’s top 3 liquor fairs

HITEJINRO releases limited edition of ‘Stout Churros’ to celebrate Stout’s 30th anniversary

HITEJINRO releases digital advertisement for pure lager TERRA

HITEJINRO’s JINRO parodies the digital advertisement of pure lager TERRA

HITEJINRO releases new advertisement for FiLite FRESH

HITEJINRO opens fifth Toad House store in Jeonju

HITEJINRO releases ‘Mezzacorona Dinotte Red Blend’ from Italy’s finest winery, Mezzacorona

HITEJINRO releases a Bordeaux wine brand ‘Chateau Belgrave 2015’

HITEJINRO commences TERRA exports to the United States, Hong Kong, and Singapore

HITEJINRO renews advertising partnership with LA Dodgers for 3 years until 2024

HITEJINRO sells a cumulative of 1.2 billion cans of FiLite

HITEJINRO sells 2.4 billion bottles of JINRO, which is now the No.1 sold spirit in the world

HITEJINRO targets the liquor market in the summer high season with the ‘TERRA X SMILEY’ limited edition

HITEJINRO releases 5 new digital advertisement for TERRA targeting the summer high season

HITEJINRO releases the new Giant Toad TV advertisement for JINRO

HITEJINRO releases 13 types of Jeff Carrel wine from Southern France

HITEJINRO releases a new TV advertisement for the No.1 sold German wheat beer Paulaner

HITEJINRO targets Russian Millennials and Gen Z with soju, whose sales increased by 11% year over year

HITEJINRO ranks No.1 in the beverage company brand reputation

HITEJINRO releases a TV advertisement for the No.1 sold French wheat beer Kronenbourg 1664

HITEJINRO releases a new TV advertisement for SOMERSBY

HITEJINRO releases 8,000 bottles of the limited edition ‘Ilpoom JINRO Aged 21 Years’

HITEJINRO releases a new TV advertisement for TERRA

HITEJINRO releases the ‘Jinro TokTok X Lemona’ limited edition

HITEJINRO releases the ‘Chamisul x J. ESTINA’ limited-edition jewelry pieces

HITEJINRO ranks No.1 in July brand reputation among listed beverage companies

HITEJINRO won 6 awards at 2021 Effie Awards Korea (a world-class marketing campaign)

HITEJINRO’s TERRA becomes the only beer in South Korea with braille transcription of the category and product name for the visually impaired

HITEJINRO releases the popular Argentinian wine ‘Clos de los Siete’ with a new package

HITEJINRO releases 3 types of the French wine with 130 years tradition ‘Lucien Boillot’

HITEJINRO releases 2 types of the Italian white wine ‘Balbi Soprani’

HITEJINRO’s export in the second half of the year triples year over year with an average annual growth of 30% for the past 4 years

HITEJINRO opens 6th (Incheon) & 7th (Gangneung) Toad stores

HITEJINRO follows trend of low-alcoholic beverages and lowers the ABV of Chamisul Fresh to 16.5

HITEJINRO opens 8th Toad store in Daejeon

HITEJINRO releases limited-edition Max SPECIAL HOP 2021

HITEJINRO releases limited-edition JINRO Melona

HITEJINRO releases limited-edition JINRO Backpack

HITEJINRO reveals 23 types of the legendary Leroy wine from Burgundy, France

HITEJINRO invests in shares of greens processing and distribution platform “NT”

HITEJINRO releases 14 types of Napa Valley (US) cult wines and 3 types of Annabella

HITEJINRO releases the Southern France rosé wine Clos du Temple

HITEJINRO sells limited-edition TERRA X Stanley camping goods targeting campers

HITEJINRO ranks #1 in August brand reputation among listed beverage companies

HITEJINRO participates in New Zealand’s K-Festival as sponsor

HITEJINRO releases the 5th FiLite product “RADLER Grapefruit”

HITEJINRO successfully completes “Clean Recycle” campaign (18-ton CO2 reduction)

HITEJINRO opens 9th Toad store in Changwon

HITEJINRO ranks #1 in September brand reputation among listed beverage companies

HITEJINRO invests in share of the distribution smart farm startup “Green”

HITEJINRO releases 20 types of representative Portuguese port wine “Quinta do Noval”

HITEJINRO hosts the HITE JINRO Championship 2021

HITEJINRO implements a sustainable wastewater treatment facility that will reduce 4,020 tonnes of greenhouse gases over two years - “Sustainable Management”

HITEJINRO strengthen win-win partnerships with liquor wholesalers

HITEJINRO releases a new TV advertisement for JINRO with the concept of “Giant Toad”

HITEJINRO releases 3 types of the Gran Selezione collection with Mazzei, an Italian winery with 600 years of tradition

HITEJINRO ranks #1 in October brand reputation among listed beverage companies

HITEJINRO releases 6 types of limited Italian wines with 300 years of tradition

HITEJINRO promotes soju in Europe with the Chamisul wrap advertising trucks

HITEJINRO join hands with GS25 and launches a group purchase event for super-fresh beer

HITEJINRO releases the Christmas editions of Chamisul, JINRO and FiLite

HITEJINRO opens 10th Toad store in Gangnam

HITEJINRO ranks #1 in November brand reputation among listed beverage companies

HITEJINRO releases 6 types of Silverado Vineyards wines from Napa Valley (US)

HITEJINRO selected as a partner of Michelin Guide Seoul 2022 sponsored by Taittinger

HITEJINRO launches “Chamisul Move” campaign to expand the soju market for homes in Japan

HITEJINRO wins Excellence Award at KAB Award ESG in the management practice category

HITEJINRO sponsors Suzuki Cup to accelerate its campaign in the Southeast Asian markets

HITEJINO releases the 2021 Sustainability Report

HITEJINRO sells 2.36 billion bottles of TERRA within 1,000 days of launch (27.3 bottles per second)

HITEJINRO wins the Gold Award at the Korea Advertising Awards 2021 in the performance marketing category

HITEJINRO wins the 100 Million Export Tower on the 58th Trade Day

HITEJINRO ranks #1 in December brand reputation among listed beverage companies

HITEJINRO releases a new TV advertisement for TERRA with the concept of “green thirst”

HITEJINRO signs a green business agreement with “Cueclyp,” a leading upcycling brand in Korea

HITEJINRO successfully ends 10th Toad store in Gangnam

HITEJINRO invests in global brand builder, “Supublic”

HITEJINRO invests in IP commerce platform, “Omniart”

HITEJINRO ranks #1 in January brand reputation among listed beverage companies

HITEJINRO launches 67 types of wine gift sets for the Lunar New Year

HITEJINRO releases “Mezzacorona Filobianco” from Italy’s finest winery with a 100-year history

HITEJINRO releases “Terra Spooner,” beer bottle opener exclusively for TERRA

HITEJINRO expands TERRA can lineup, launching 400 mL and 463 mL products

HITEJINRO ranks #1 in February brand reputation among listed beverage companies

HITEJINRO launches 67 types of wine gift sets for 2022

HITEJINRO announces a new catchphrase, “Re-Bounce,” for a new leap of TERRA

HITEJINRO extends Chamisul model contract with IU, making her the longest-running soju model in Korea

HITEJINRO produces “TERRA X Cueclyp Upcycled Bags” by recycling malt bags

HITEJINRO opens 2nd Toad store in Busan

HITEJINRO ranks #1 in March brand reputation among listed beverage companies

HITEJINRO releases Kundal X TERRA Beer Yeast Hair Loss Relief Shampoo

HITEJINRO invests in “XbarX,” a food ingredient agency platform

HITEJINRO releases third batch of “Jinro Super Sour”

HITEJINRO selects Kwon Ah-reum as the model for Maehwasoo

HITEJINRO releases mobile accessory “FiLite x 168cm”

HITEJINRO unveils the “Pure lager TERRA X Sing Again 2” TV commercial

HITEJINRO’s JINRO sold more than 1 billion bottles in 3 years since its first launch

HITEJINRO signs a green business agreement with “Nukak,” a global upcycling brand

HITEJINRO unveils the “Pure lager TERRA X Sing Again 2” TV commercial

HITEJINRO strengthens marketing for the Japanese soju market by launching Jinro TokTok

HITEJINRO’s soju exports exceeded USD 100 million

HITEJINRO carries out sports marketing to target the American market, sponsoring LA Dodgers for 11th consecutive year

HITEJINRO invests in metaverse platform, “Uniquegood Company”

HITEJINRO ranks #1 in April brand reputation among listed beverage companies

HITEJINRO launches two new beers, exclusively for sale at convenience stores: “Crown” beer and “Gatsaeng Bomb” Beer.

HITEJINRO launches new “Age of Terra” TV advertisement

HITEJINRO launches new “Toad World” TV advertisement

HITEJINRO launches limited edition of “Jinro TokTok Candy Bar” beverage in collaboration with Binggrae

HITEJINRO holds FiLite X LG U+ ‘MOONO’ Teumping Festival—A Glamourous Camping Experience in the City Center

HITEJINRO launches 4 types of Spanish wine “Bodegas Carchelo”

HITEJINRO selected as operator of “Tech Incubator Program for Startups,” a startup support program hosted by the Ministry of SMEs and Startups

HITEJINRO ranks #1 in the May brand reputation ranking among listed beverage companies

HITEJINRO increases corporate credit rating to A+

HITEJINRO Terra X sihyunhada Collaboration—Diverse marketing campaigns to appeal to the MZ generation

HITEJINRO launches “JINRO Toad X Golf Zone” collaborative product

HITEJINRO enters sponsorship agreement with promising national golf player “Kim Min-byeol”

HITEJINRO launches ‘Ilpoom JINRO Aged 22 Years’ made of 100% 22-year wooden barrel-aged extract

HITEJINRO's soju brand ‘JINRO’ selected as the best selling hard liquor in the world

HITEJINRO launches limited edition of large ‘TERRA 100 Can Special Pack’

HITEJINRO airs Summer digital commercial ‘Pure Larger-TERRA’

HITEJINRO applies patent on yeast for making ale

HITEJINRO ranks #1 in the July brand reputation ranking among listed beverage companies

HITEJINRO launches the official Jinro 1924 Heritage

HITEJINRO launches the limited edition of Kronenbourg 1664 Blanc

HITEJINRO opens a special TERRA X Wadiz green exhibition

HITEJINRO releases the new FiLite TV commercial for the Summer

HITEJINRO hosts the 2020 Morning Dew Live Festival, the one and only soju music festival in Korea

HITEJINRO hosts the 2022 Jeonju Gamaek Festival, enjoying just brewed beer in three years

HITEJINRO carries out the ‘Clean Travel with TERRA’ by TERRA X Hana Tour

HITEJINRO carries out a collaborative marketing for FiLite x Take Hotel

HITEJINRO sponsors the UK’s music festival ‘APEF’

HITEJINRO launches large 1.9L PET version of TERRA

HITEJINRO launches the limited edition of refreshing ‘Jinro Vita500’

HITEJINRO launches the limited edition of ‘FiLite Cherry’

HITEJINRO hosts the ESG Management declaration ceremony, promosing a new start for another century

HITEJINRO launches the artistic collaboration edition of TERRA X Sunwoo Kim, “SAVE THE GREEN”

HITEJINRO ranks the no.1 soju in the spirit market of Vietnam

HITEJINRO renews ‘JINRO’ exported to Japan in 43 years

HITEJINRO releases ‘Tera Adventure,’ a new TV commercial for emphasizing the pure image of TERRA

HITEJINRO launches ‘Jinro Collection’ for clothing in collaboration with OMNIART, an intellectual property right commerce platform

HITEJINRO hosts the Startup Idea Contest with Home & Shopping

HITEJINRO sold the first batch of Jinro 1924 Heritage

HITEJINRO launches the ‘Pure larger, TERRA X earpearp’ collaboration goods

HITEJINRO relaunches the limited-edition Jinro Vita500

HITEJINRO renews the package design of Jinro TokTok

HITEJINRO promotes localization in the U.S. by entering Costco stores with fruit liqueurs

HITEJINRO launches premium wine ‘Jinro Red Wine’

HITEJINRO sold over 1.63 billion cans of FiLite, the No.1 low-malt beer

HITEJINRO launches the special Christmas edition of soju

HITEJINRO launches the limited-edition TERRA Single Malt

HITEJINRO launches new ‘Jinro Maehwasoo White’

HITEJINRO releases a new TV commercial for JINRO

HITEJINRO undergoes Chamisul Fresh PET product package renewal

HITEJINRO releases a new TV commerical for ‘TERRA Spooner’

HITEJINRO wins the grand prize at the 15th Korea Interactive Communication Awards

HITEJINRO renews JINRO as zero sugar soju

HITEJINRO hosts a startup contest in the agriculture and fishery industries with public institutions (Korea Agriculture Technology Promotion Agency, and Korea Institute of Marine Science & Technology Promotion)

HITEJINRO releases a new TV commercial "TERRA x Street Man Fighter"

HITEJINRO relaunches the 4th limited edition of Jinro Super Sour

HITEJINRO hosts the 10th anniversary event of declaring mutual growth and cooperation

HITEJINRO receives a grand prize in creative strategy at the 2022 Korea Advertising Awards

HITEJINRO releases JINRO, its first zero sugar soju

HITEJINRO records the highest sales of Chamisul Fresh last year

HITEJINRO launches renewed S-LIGHT

HITEJINRO opens second JINRO Toad pop-up store in Gangnam

HITEJINRO releases a new TV commercial for Jinro TokTok

HITEJINRO releases the first video commercial for Ilpoom JINRO

HITEJINRO wins the 2023 Asia Economy Consumer Awards and the Korea Alcohol and Liquor Industry Association Award

HITEJINRO releases a new commercial for ‘TERRA Somaek Tower’

HITEJINRO launches new limited edition ‘FiLite PURINE CUT’

HITEJINRO launches ‘Kronenbourg’ 1664 ROSE

HITEJINRO releases a new TV commercial for ‘Pure Larger-TERRA’ (Pure Climax)

HITEJINRO releases a new TV commercial for JINRO (“JINRO is Back = JINRO is 100 Years Old”)

HITEJINRO launches pink label edition ‘JINRO ZERO SUGAR’ for spring

HITEJINRO promotes 2030 Busan Expo on the ‘Pure Larger-TERRA’ label

HITEJINRO launches 10 organic wines of ‘Alain Jaume’ from France

HITEJINRO launches five organic wines of ‘La Conreria d'Scala Dei’

HITEJINRO launches limited edition ‘Jinro TokTok X Pollapo’

HITEJINRO offers ongoing sales of Jinro Super Sour

HITEJINRO expands ‘JINRO Pink Edition,’ releasing home edition at convenience stores and supermarkets nationwide

HITEJINRO launches two wines of ‘Gigondas La Cave’

HITEJINRO acquired ‘NON-GMO PROJECT’ certification for Pure-Larger-TERRA

HITEJINRO signs business agreement with ‘T’Order,’ a tablet order platform

HITEJINRO records accumulated sales of 3.6 billion bottles of TERRA in four years since its first launch, selling 29 bottles per second

HITEJINRO promotes ‘Chamisul’ through KCON 2023 THAILAND

HITEJINRO records largest export amount of soju after declaring ‘globalization of soju’

HITEJINRO launches new beer ‘Kelly’ with deep flavor with softness

HITEJINRO launches new beer ‘Kelly,’ a new chapter of lager

HITEJINRO launches ‘TERRA X EARPEARP’ collaboration ice bag package

HITEJINRO releases a new TV commercial for ‘Kronenbourg 1664 Rosé’

HITEJINRO enters sponsorship agreement with the ‘New York Red Bulls’ in the US

HITEJINRO releases a launching TV commercial for ‘Kelly,’ a new chapter of lager

HITEJINRO opens ‘Kelly Lounge,’ a brand experience pop-up store

HITEJINRO selects Shin Seul Ki as a celebrity endorser for Jinro Maehwasoo White

HITEJINRO launches ‘Contadi Castaldi,’ a premium Italian sparkling wine

HITEJINRO hosts a corporate briefing for overseas institutional investors

HITEJINRO sells more than 1.5 billion bottles of ‘JINRO’ since launch 4 years ago

HITEJINRO launches 6 types of ‘DOSIO’ Italian wine

HITEJINRO hosts a startup demo day for the agri-fishery industries

HITEJINRO launches 4 types of ‘Jasci & Marchesani’ Italian red wine

HITEJINRO sells more than 1 million boxes of ‘Kelly’ in shortest amount of time

HITEJINRO releases 4 types of ‘Madonna Nera’ Italian wine

HITEJINRO sponsors Centum Beer Festival 2023 with ‘Kelly’

HITEJINRO discovers investors through nature-based programs

HITEJINRO selects ‘DECANT’ and ‘UUUUU’ for tech incubator program for startups (TIPS)

HITE JINRO invests in startups “Papa Maket” and “Gadget Korea”

JINRO records top sales for distilled liquor for 22 years in a row

HITE JINRO launches 3 types of Spanish natural wine “Goyo Garcia Viadero”

HITE JINRO reveals a video dedicated to “Max,” Korea's first original all-malt beer

HITE JINRO runs an eco-friendly project “Clean Campus” as a clean lager collaboration of “Terra × ul:kin”

HITE JINRO reveals eco-friendly “Terra × ul:kin upcycled bag” merch

HITE JINRO launches “Terra × HDEX” collaborative marketing to celebrate summer

HITE JINRO launches quota sales wine “Clos Rougeard” in Korea

HITE JINRO launches “Kelly × JTBC A Clean Sweep” collaboration

HITE JINRO launches “Rakuen Shikuwasa,” a Japanese liquor containing Shikuwasa citrus

HITE JINRO launches Ferrer Bobet and Parajes Del Valle, which was featured as the 11th apostle in a famous comic book “The Drops of God”

HITE JINRO launches four types of dewdrop edition of Chamisul

HITE JINRO reveals “Fall in Love with Kelly,” a new TV commercial

HITE JINRO opens “JINRO Dukkeob Lounge” at “Urban Break 2023”

HITE JINRO sells 100 million bottles of “Kelly” in just 99 days of launch

HITE JINRO launches royal premium distilled soju “Ilpoom Jinro Oak 43”

JINRO approved overseas as the best distilled liquor

HITE JINRO releases three French natural wine brands

HITE JINRO publishes its first “Sustainability Management Report” (2023)

HITE JINRO makes a follow-up investment in cooked vegetable processing and distributing startup “NT”

HITE JINRO releases fruity liquor “Super Sour × Chamisul Green Apples”

HITE JINRO launches limited-edition “Chamisul × J.ESTINA” jewelry brand collaboration merch

HITE JINRO launches new limited-edition “FiLite Low Calorie”

HITE JINRO presents nine popular beers including “Kelly” at “2023 Songdo Beer Festival”

HITE JINRO strategically enters the UK market by expanding a point-of-contact marketing with local consumers

HITE JINRO presents “Kelly” at the 7th Jeonju Gamaek Festival

HITE JINRO invests in the startup “100 Percent”

HITE JINRO wins “Social i-Award 2023” for nine years in a row

A total liquor company HITE JINRO going solid in the wine sector... 2023 1H premium wine sales up by 30% YOY

HITE JINRO provides “Kelly” at “2023 Beer Fest Gwangju”

HITE JINRO successfully hosts “Isul Live,” the world's first soju-themed music festival

HITE JINRO launches three types of limited-edition “JINRO Colored Edition” for autumn

HITE JINRO launches six types of French champagne “Yann Alexandre”

HITE JINRO renews “Jinro House Wine Package”

HITE JINRO launches 100% wooden barrel aged liquor “Ilpoom Jinro Aged 23 Years”

HITE JINRO launches premium French cognac brand “Hardy”

HITEJINRO releases two varieties of Bordeaux wine “Chateau Grimont”

HITEJINRO revamps package design for “Pure lager, TERRA”

HITEJINRO unveils a new TV commercial for Kelly, “Danish Sea Breeze”

HITEJINRO signs lease agreement to build first overseas production plant in Vietnam

HITEJINRO releases a limited edition of TERRA Single Malt 2023

HITEJINRO releases three varieties of French Sancerre wine “Domaine Bailly-Reverdy”

HITEJINRO issues commemorative silver coins for its 100th anniversary

HITEJINRO provides vehicles to improve mobility for vulnerable groups

HITEJINRO collaborates with Yonsei University on the “Pure Campus” project for eco-friendly activities related to “Pure lager, TERRA”

HITEJINRO releases three varieties of premium champagne “Lamiable” with 160 years of tradition

HITEJINRO opens the pop-up store “JINRO Theme Store”

HITEJINRO raises the wholesale price of Chamisul by 6.95%

HITEJINRO collaborates with Novotel Ambassador Seoul Dongdaemun

HITEJINRO releases a revamped version of the Australian wine “Nature Sound”

HITEJINRO releases a limited edition of Kelly “Christmas Edition”

HITEJINRO releases four varieties of Italian Pét-Nat wine “Claudio Plessi”

HITEJINRO releases the premium distilled soju “JINRO 1924 HERITAGE” in a 375 mL size

HITEJINRO wins the Grand Prize at the 16th Korea Interactive Communication Awards

HITEJINRO opens a pop-up store to celebrate the release of the 100-year-old whiskey “Cutty Sark”

HITEJINRO releases five varieties of French RM champagne “Alain Bailly”

HITEJINRO strengthens localization strategy by entering the UK domestic fruit liqueur channel

HITEJINRO introduces the Hong Kong pop-up store “JINRO Theme Store” on its official global YouTube channel “THE REAL JINRO”

HITEJINRO opens a collaborative pop-up store with the character “Bbangbbang”

HITEJINRO selects startup companies “A-Life” and “NANU” as the Tech Incubator Program for Startup (TIPS)

HITEJINRO unveils a new TV commercial for TERRA, “Pure Master”

HITEJINRO wins three awards for the second consecutive year at the 2023 Korea Digital Advertising Festival

HITEJINRO plans to proactively lower the prices of its flagship soju products such as Chamisul and JINRO within the year

HITEJINRO opens a pop-up store “CLUB 1924”

HITEJINRO releases wine from the German Mosel region winery “Grans Fassian”

HITEJINRO releases five varieties of French wines for 2024

HITEJINRO’s Chamisul and TERRA are included in “2023 Top 100 Brands of Korea”

HITEJINRO opens the second pop-up store for the global whiskey “Cutty Sark” in Seongsu, Seoul

HITEJINRO sells Lunar New Year gift sets featuring premium distilled soju “Ilpoom JINRO” and “Ilpoom JINRO OAK43”

HITEJINRO, celebrating its 100th anniversary, shares love with the vulnerable groups on Lunar New Year

HITEJINRO releases premium Japanese whiskey "Fuji-Sanroku Signature Blend" in Korea for the first time

HITEJINRO releases the all-new "Chamisul Fresh" brand

HITEJINRO releases "Tequila Komos," offering the finest taste of Tequila

HITEJINRO chosen as the official partner for "Ilpum Jinro" and "Michelin Guide Seoul & Busan"

HITEJINRO unveils a new TV commercial for "Chamisul," conveying its brand value that emphasizes higher purity through quintuple distillation in bamboo charcoal

HITEJINRO exclusively releases Margaux Grand Cru Classé "Château Pouget"

HITEJINRO releases sparkling cider "Somersby Mango & Lime" in Korea

HITEJINRO unveils a new TV commercial for Kelly, "Double Impact"

HITEJINRO invests equity in agricultural food venture "FarmJoa"

HITEJINRO releases two variants of France's leading cassis liqueur brand "LEJAY" in Korea

HITEJINRO releases new soju "Jinro Gold" with the selling point, "The Golden Ratio of Smoothness"

HITEJINRO extends its 13-year partnership with the LA Dodgers, renewing the sponsorship contract for additional three years (until 2026)

HITEJINRO celebrates the 5th anniversary of Terra, surpassing cumulative sales of 4.54 billion bottles

HITEJINRO ships the first batch of "Jinro Gold," embodying "The Golden Ratio of Smoothness"

HITEJINRO extends its contract with IU, the longest-serving brand ambassador in the alcohol industry

HITEJINRO launches Terra & Kangol goods to target the Millennials and Gen Z

HITEJINRO opens "Jinro Gold" pop-up store

HITEJINRO's TERRA and Chamisul take first place at the Korea-National Brand Awards

HITEJINRO launches "Jinro Gold" 550 ml PET bottle

HITEJINRO unveils new Jinro Gold TV commercial

HITEJINRO introduces Japan’s Saitama sake “Igarashi Junmai Ginjo Jikagumi”

HITEJINRO launches “TERRA & Heezo" art collaboration edition

HITEJINRO marks five years with Jinro, coming first in zero-sugar category

HITEJINRO launches premium tequila "KOMOS XO”

HITEJINRO launches premium distilled soju "Ilpoom Jinro Oak25”

HITEJINRO airs new "Ilpoom Jinro" commercial featuring Lee Hyori

HITEJINRO sponsors “2024 Centum Beer Festival”

HITEJINRO launches zero-sugar “Jinro TokTok Sparkling Soda”

HITEJINRO launches new beer "TERRA Light”

HITEJINRO celebrates 100th anniversary with “Global Vision 2030”

HITEJINRO invests in NFC-based table order service startup “TMR-Founders”

HITEJINRO promotes “Homes Under Crisis” campaign using Chamisul secondary labels

JINRO achieves world's best-selling spirit brand status

HITEJINRO target the Millennials and Gen Z through Kelly and HEAD collaboration goods

HITEJINRO launches new "TERRA LIGHT" and airs TV commercial

HITEJINRO releases "Jinro 1924 Heritage 100th Anniversary Edition" in celebration of its 100th anniversary.

HITEJINRO hosts Partner Appreciation Day in celebration of 100th anniversary

HITEJINRO unveils "Jinro Origin Edition" to celebrate 100th anniversary

HITEJINRO launches the "Double Impact Dining Campaign" with Kelly and Blue Ribbon Survey, highlighting must-visit foodie spots

HITEJINRO opens "A Clean Sweep" pop-up store in collaboration with JTBC

HITEJINRO opens Digital History Museum to celebrate 100th anniversary

HITEJINRO becomes the official sponsor of Gwangju Beer Festival for four years

HITEJINRO hosts "Mazzei Philip’s Missing Label Artist" event

HITEJINRO's FiLite claims first place in the sparkling beer market for the first half of the year; unveils new packaging

HITEJINRO successfully concludes 2024 Global Conference, marking 100th anniversary

HITEJINRO's TERRA LIGHT highlights the 2024 Jeonju GaMak Festival

HITEJINRO launches the third "Cutty Sark" pop-up store in Busan

HITEJINRO airs New Kelly TV commercial, Can't Miss Kelly

HITEJINRO releases a limited edition of "Kelly Fresh Hop Edition"

HITEJINRO launches 4 varieties of Château de Parney

HITEJINRO's KELLY partners with the e-book platform, Millie's Library

HITEJINRO opens the "Kelly Fresh Hop Edition" pop-up store

HITEJINRO's TERRA LIGHT sells 10 million bottles in just two weeks

HITEJINRO joins the 2024 Songdo Beer Festival as the main sponsor

HITEJINRO introduces 13 varieties of the "Taittinger Artist Collection" for the first time in Korea

HITEJINRO launches two varieties of "Ilpoom Jinro 24-Year", aged in oak barrels

HITEJINRO becomes the official sponsor of the All Points East Festival in the UK for three years consecutively, strengthening local consumer connections and expanding business partnerships

HITEJINRO airs new FiLite TV commercial

HITEJINRO launches "Kirin Ichiban Shibori Sugar-Free"

HITEJINRO sells 100 bottles of "Ilpoom Jinro 24-Year Cask Strength" on KREAM

HITEJINRO successfully ends 2024 Isul Live Festival, attracting 19,000 visitors

HITEJINRO unveils a new packaging design for HITE

HITEJINRO launches "Tito's", the no.1 premium vodka in the U.S.

HITEJINRO introduces 3 premium varieties of the Chinese baijiu "Shuijingfang"

HITEJINRO releases a limited edition of TERRA Single Malt

HITEJINRO unveils a new packaging design for Jinro