COMPANY Introduction

Corporate Mark

H and J standing for HITE and JINRO combine three-dimensionally to visualize a glass, which means that the world is brimming with greater joy and energy through HITEJINRO. Font’s sense of volume encircling the glass and glowing texture in it represent dynamic motion of fluid caused by clinked glasses, which is what HITEJINRO is for and about in every walk of our life – delight, celebration, bravery, and passion.

logo Type


하이트 진로



100th Anniversary Emblem


CI Combination

CI Concept

The Mix – Bouncing Drop

The confluence of two watercourses means HITE meeting with JINRO, vigorous gushing stands for HITEJINRO’s zeal to flood the world with more joy.

It stands for water droplets, goblet and fill-up

Water droplets
stand for pleasant energy filling up a sterile word.
stands for moments of life enriched by alcohol.
stands for brimming over with enjoyment, energy, and vitality.



It reveals the passion of HITE and JINRO to combine and fill the world with more joy and energy just as two cold glasses clink to ignite a romance. And it’s the promise of HITEJINRO to go wherever all the customers are with passion and sensibility.

We often feel getting closer to people in emotion rather than in reason leads to more joy and sincerity. Likewise, we contribute to the emotional value of ideas, rest and energy to those.

We reignite the passion most of us used to have but lost in compromise and abandonment.

We serve customers in all sincerity over reasoning, doing our utmost to share our most wanted experiences with you.