COMPANY CI
Introducing new CI of ‘HITEJINRO Co., Ltd.’
H and J standing for HITE and JINRO combine three-dimensionally to visualize a glass, which means that the world is brimming with greater joy and energy through HITEJINRO. Font’s sense of volume encircling the glass and glowing texture in it represent dynamic motion of fluid caused by clinked glasses, which is what HITEJINRO is for and about in every walk of our life – delight, celebration, bravery, and passion.
KoreanDOWNLOAD
EnglishDOWNLOAD
Basic
CI Combination DOWNLOAD
The Mix – Bouncing DropDOWNLOAD
Water droplets : stand for pleasant energy filling up a sterile word.
goblet : stands for moments of life enriched by alcohol.
fill-up : stands for brimming over with enjoyment, energy, and vitality.
- PANTONE
2747C -
100c 89m 13Y 1K
20R 62g 141b
#143e8d
- PANTONE
2925C -
77c 27m 0Y 0K
0R 150g 214b
#0096d6
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fill the world with more joy and energy just as two cold
glasses clink to ignite a romance. And it’s the promise of
HITEJINRO to go wherever all the customers are with
passion and sensibility.
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- We often feel getting closer to people in emotion rather than in reason leads to more joy and sincerity. Likewise, we contribute to the emotional value of ideas, rest and energy to those.
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- We reignite the passion most of us used to have but lost in compromise and abandonment.
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- We serve customers in all sincerity over reasoning, doing our utmost to share our most wanted experiences with you.