customer Guide to Alcoholic Beverages

HITEJINRO’s Guide to Alcoholic Beverages.

The more you know about soju, the better it tastes.

History of Soju

  1. 01 Distilled alcoholic beverages such as soju originated from the alcohol made using the distillation method developed by alchemists in Arabia in the 10th century. In Korea, it was introduced by Mongolians in late Goryeo.
  2. 02 At the time, soju was made using the old distillation method. After the continuous distillation process was invented in the 19th century, the first alcoholic beverage plant was established.

Best Temperature for Soju

Most of the time, we drink soju cold. However, if it is too cold, it is hard to taste as the cold is numbing. Soju tastes best when served at a temperature of 8 - 10℃ since you can taste all its flavor. * When you take out soju stored at a temperature of 4 - 5℃ (refrigerator), the temperature of the serving glass is about 8 - 10℃.

Recycling of bottles can save our precious resources! Please keep in mind the following!
- Fully empty the bottles.
- Do not put anything such as cigarette butts and sesame oil.
- Do not break empty bottles.
- Sort bottles according to their colors and product types.
- Put the cap back on an empty bottle.
* Not following these recommendations makes it hard to recycle used bottles and
  preserve our resources and environment.

Picking Right Soju?

Cleaned by '100% clean bamboo charcoal' filter – Chamisul Fresh
Authentic soju at its best original flavor of soju - Chamisul Original
Chamisul is excellent to drink and the hangover inducing substance has been removed so it’s soft when you drink and you feel refreshing next morning because it's filtered four times by bamboo charcoal in Korea's clean area.
Premium distilled Soju made from liquid of 100% pure rice - Ilpoom JINRO 1924
It is the best premium soju that is made up of the best brewing technology in the history and tradition of the country since 1924. We removed impurities by the freezing filtration method, and added a thick and deep flavor and softness by using medium distillation liquid.
CleaPremium soju with a delicate flavor by blending the liquid aging in wooden barrel - Chamnamootong Margeunisul
The perfect blend of rice juice and rice distillation liquid aged for 3 years or more in wooden barrel has revived the cleanliness and achieved the delicate flavor of the times.
Authentic soju to keep the quality of original - Jinro Gold
Jinro Gold is very clean with ultra-precision filtration. It has been steadily loved throughout the country, and since its launch in 1993, it has continued the tradition of authentic soju.
Consumer choice – hite Soju & Chamisul 16.9
Korea's representative soju Chamisul launches and sells hite Soju& Chamisul 16.9, which is tailored to the tastes of local consumers. hite Soju uses 100% ionized water and the purified spirit of wine to add cleanliness, and Chamisul16.9 lowered the ABV to meet the taste of light users.

Pleasant & Enjoyable Drinking

Happy Feeling Balgre - Jinro TokTok Peach, Jinro TokTok Pineapple
Tok! Tok! Everyone can enjoy delicious sweet and sour taste that spreads with sparkling of Jinro TokTok. It’s a product with low alcohol content of 3% and can be enjoyed lightly when you drink
Delightful mood Delicious dew - Jinro Grapefruit, Jinro Green Grape
Grapefruit, which is a slim fruit that women love and green fruit, which is good for restoring fatigue, meets with Korea's representative Soju Chamisul. A fresh and cool taste is added and burden is lowered so everyone can enjoy lightly.
Sweet elegant plum wine – Maehwasoo
On the day Maehwasoo blooms ~ the sweetness blossoms elegantly. You can feel the sweet plum taste and soft flavor from the raw liquid material of the plum which is filtered by the cold filtration and carefully selected with high quality.
Wines rich in taste and favor with the undiluted Spanish red wine - Jinro House Wine
Jinro wine that captivated Koreans for a long time is made from the high quality varieties of Spain, the world's top three wine producing countries and is steadily loved as an affordable price of house wine with rich taste and flavor

Soju, True or False

  • 01
    Is soju a chemical liquor? No!
    Soju is called “diluted soju” for the sake of convenience: many people mistakenly think it is a low-quality chemical liquor mixed with water and alcohol. This is simply a name that is used for the purpose of classification under the Liquor Tax Act and does not reflect its characteristics. Diluted soju can actually be classified as a grain wine. It is made by fermenting rice, barley, sweet potato, and tapioca and filtering any unwanted substances by using a continuous distiller. When compared to traditional soju, which is a distilled soju, it is more accurate to call it a “modern soju”.
  • 02
    The world’s best selling distilled alcoholic beverage? - Chamisul
    Chamisul is the best selling distilled alcoholic beverage in the world. According to the UK alcoholic beverage magazine “Drink International”, Chamisul has been selected as the No. 1 distilled alcoholic beverage out of more than 180 brands since 2001.

Guide to Handling Soju

  • 01
    Soju smells like petroleum. Why is that?
    If you store soju in the same place with petroleum or it makes any contact with a petroleum product, it may smell like petroleum. Because petroleum is extremely volatile and gas can enter into a soju bottle, petroleum gas can get inside the bottle. Therefore, do not store soju with petroleum in an enclosed space.
  • 02
    When opening the soju bottle, the top part broke. What happened?
    Soju bottles are reused and can be easily damaged at the top, neck, and bottom during its distribution or handling. The top part in particular is shaped like a screw and can be easily broken. When it is damaged, make sure to replace it at the store.