Learn about the legendary beginning of HITEJINRO Co., Ltd.!

The beginning of our history 1924~1972

The story of HITEJINRO, Korea’s No. 1 liquor company, begins with the establishment of Choseon Beer Brewing Co., Ltd.

With the establishment of Jincheon Liquor company in Yonggang, Pyeongnam in 1924,
JINRO started its production of soju; the establishment of Choseon Beer Brewing Co. Ltd.,
the first domestic brewer, registered the history of HITEJINRO, Korea’s top liquor company.

The 100% Korean company topped the soju market outselling Samhak Soju, consolidating
its image of JINRO as the national soju, reminding us all that honesty is the best taste.

The HITEJINRO Co., Ltd’s everlasting history of having the best taste works in tandem with
our valued customers in maintaining our reputation.

1924 ~ 1972 Growth period
1924 OCT
  • • Jincheon Brewing company is founded (Oct. 3rd) and launches JINRO(眞露)
    soju (Yonggang, Pyeongnam)
1933 AUG
• Chosun Beer Company, the first beer company is Korea is established
1962 MAR
  • • Chosun Beer is exported for the first time in Korea
1969 NOV
  • • JINRO Soju is exported to Vietnam for the first time
1969 DEC
  • • Chosun Beer inaugurates president Park Gyeong-bok
1970 DEC
  • • JINRO tops the soju market outselling Samhak

Changes and growth 1973~1989

HITEJINRO Co., Ltd. started going through intensive changes to keep up with rapidly changing local and international environments.

Keeping abreast of rapidly changing enviroenments of domestic and overseas’ markets,
HITEJINRO launches a full-scale change to go one-step ahead. With the initial public offering
of JINRO and Chosun Beer in 1973 followed by the advancement to Japan in 1977
and the establishment of the liquor institute, the first in the industry, HITEJINRO has
gained a foothold to survive competition for more fruitful development with customers’ support.

1973~1989 Initial growth period
1973 JUN
  • • JINRO has initial public offering
  • • Chosun Beer has initial public offering
1974 DEC
  • • JINRO establishes the first research institute for the liquor industry
1977 NOV
  • • JINRO soju advances to the Japan market
1978 JAN
  • • Chosun Beer launches the Masan factory
1984 APR
  • • JINRO launches Ichon Liquor Complex
1989 SEP
  • • Chosun Beer constructs the Junju factory
  • • JINRO donates hospital to Umsung, Flower Village, Chungbuk

A step forward towards the world

The most humane and friendly company that values customer satisfaction most

HITE, Korea’s top brand, with an innovative marketing strategy of new “brand marketing”,
changed the landscape of the domestic beer market, a near monopoly for a groundbreaking
brand strategy in the domestic marketing industry, even made the company change
its name in 1998. HITE has been solidifying its clout as a top brewer in Korea with a 60%
market share, having sold more than 10 billion bottles in a mere 9 years with a single brand.

The honor of $70 million Export Trophy along with HITS’S 70-year anniversary in 2003
and JINRO’S 80-year anniversary in 2004 can be attributed to the consumercentered
corporate philosophy based on global competitiveness: Always make products from the
consumers’ viewpoint and return the outcome to them.

1990~2004 Growth period
1991 SEP
  • • Domestic Premium black beer ‘Stout’ is launched
1993 MAY
  • • Korea’s first non-thermally processed beer, ‘HITE’ is released
  • • JINRO launches 25-degree soju ‘JINRO Gold’
  • • High scot is established
1996 JUN
  • • JINRO launches premium soju ‘Oak Barrel Clear Soju’
  • • ‘HITE’ repositions itself as No. 1 brewer
1997 AUG
  • • Chosun Beer Co., constructs the Gangwon factory
1998 MAR
  • • Chosun Beer Co. is renamed to HITE BeerCo.
  • • JINRO launches Bamboo charcoal filtration soju ‘Cham眞isul露
2000 JUN
  • • HITE Brewery, inaugurates Chairman Park Mun deok
2002 MAR
  • • HITE Brewery launches the first domestic 100% Barley beer ‘Prime’
  • • HITE Brewery tops 10 billion bottles
  • • High scot launches
  • • JINRO launches plum brandy ‘Maehwasu’
2003 JUN
  • • HITE Brewery celebrates its 70th anniversary
2004 OCT
  • • JINRO celebrates its 80th anniversary

Rewriting the history of liquor

The most humane and friendly company that values customer satisfaction most

HITEJINRO Co., Ltd. Has been a significant part of the living history of Korean
liquor since 1924. With responsibility as a top total liquor brand, we do our
utmost to socially responsible and support culture and sports.

After the merger of HITE Brewery and JINRO in 2005, the Korea’s liquor giant
has lead the industry as the biggest liquor company and adapted to changing
consumer tastes.

Your steadfast support has led HITEJINRO CORP. to become the top liquor brand in Korea.
Never content with being domestic No. 1, HITEJINRO Co., Ltd.
is working to be the most human-friendly company dedicated to customer satisfaction.

2005 ~ 2008 Global growth period
2005 FEB
  • • JINRO tops the Japanese soju market for 7 consecutive years
  • • HITE-JINRO Group is launched
2006 APR
  • • JINRO launches 100% pure rice, high-quality distilled soju Excellent JINRO.
  • • Chamisul tops 10 billion bottles
  • • JINRO launches ‘Chamisul Fresh’
  • • HITE Brewery launches 100% barley beer ‘Max’
  • • High scot launches High Quality whiskey ‘Kingdom 21’
2007 APR
  • • JINRO Japan inaugurates President Yang in-Jip
  • • HITE Brewery launches Korea’s first dietary fiber beer S
  • • HITE-JINRO Group declares Business Ethics
  • • HITE Brewery launches luxury style draught beer ‘Max Draft’
  • • High scot launches 12-year & 17-year whiskey ‘Kingdom’
  • • HITE Brewery re-launches Premium black beer ‘Stout’
  • • China’s local corporation Beijing JINRO Haeteuk Liquor Co.,
    is established and inaugurates President Lee Cheong-su
2008 MAY
  • • HITE Brewery is declared as the Korea Football Association’s official sponsor
  • • JINRO Japan celebrates its 20th anniversary
  • • Holding company system is launched
    (Holding company : HITE holdings, business company : HITE Brewery)
  • • JINRO launches marine deep layer water soju JINRO J
  • • JINRO launches Dongeuilbogam Bokbunja
2009 ~ 2012 Global growth period
2009 FEB
  • • HITE Brewery joins One trillion-seller club
  • • JINRO J of 18.5 degree is released
  • • HITE-JINRO Group Paduk team is launched
  • • HITE Brewery, the Jeonju factory is expanded
  • • 2009: HITE launches Max Special Hop 2009 Limited Edition (New Zealand Hop)
  • • 2009: Hite Cup Women’s Professional Golf Championship, first tournament after beingpromoted to a major
2010 MAR
  • • JINRO Makgeolli releases Jinro Tharudasi 10-year-aged soju in Japan
  • • Excellent JINRO is awarded 2010 Monde Selection Grand Prize
  • • HITE Brewery releases Dry type Brewery ‘DryFinishD’
  • • Hite Collection opens.
  • • One billion dollar export is achieved, first in the industry
  • • ‘Favorite’, the Comfortable Soju is released
2011 JAN
  • • ‘Greenhouse gas inventory verification statement’ certified
  • • Hiscot launches “Kingdom 30 Years”
  • • SMART ERP Full operations launched
  • • HITE launches Max Special Hop 2011 Limited Edition (New Zealand Hop)
  • • HITE launches the first limited edition draft beer Max Special Hop 2011
  • • ‘HITE Corp.’ is launched
2012 JAN
  • • Chamisul gets Renewal (Chamisul Original altered to Classic; Chamisul Fresh to Chamisul)
  • • Mason and Fury’s wins Bottled Water $5-million Export Trophy.
  • • Japan-bound ‘Premium JINRO Oats Hingball’, JINRO Oats Kashitaru 5-year”, and “Bikky” arereleased.
  • • The HITEJINRO- subcontractors cooperation and coexistence declaration ceremony is held.
  • • Chamisul Apple is launched.
  • • JINRO JAPAN is renamed as JINRO.
  • • “MAX Special Hop 2012”, a British royal family’s flavor is launched.
  • • Extends contracts with KFA as an official supporter.
  • • The sales of Chamisul reached the 20 billion bottle mark.
2013 ~ 2015 Global growth period
2013 JAN
  • • Integrated Customer Satisfaction System Open
  • • JINRO Bokbunja gets renewal to “Het” Bokbunja
  • • Contribution to society BI established and published
  • • Premium JINRO export product exclusive to China launched
  • • HITE and Chamisul sold at the L.A. Dodgers stadium
  • • Chamisul awarded gold prize at 2013 Monde Selection
  • • SODAL sells two million bottles within one year after the launch
  • • MAX, Ilpoom Jinro gets renewal product
  • • d 5.0L Jumbo Can launched
  • • HITEJINRO receives industry’s first ISO 22000 certification
  • • Publication of <Finding Somak’s golden ratio> <Druken book> written by employees
  • • SCM Declaration of Innovation
  • • Singer “Psy” launches Soju marketing campaign in USA
  • • Jinro Mix (Citron, Red Pepper) is launched.
  • • “2013 MAX Special Hof” launched at German Oktoberfest
  • • Chamisul consisting of 100% natural minerals launched
  • • HITEJINRO certified as the low-carbon alcoholic product in Korea
  • • The first Korean ale, “Queen’s Ale” is launched.
  • • 15 anniversary of Chamisul, sells 23 billion bottles Chamisul
  • • The World’s No.1 sales volume for hard liquor for 13 consecutive years
  • • HITEJINRO awarded with Family Environmental Corporate
  • • HITEJINRO appointed as outstanding enterprise for the reduction of greenhouse gas emission in the Agricultural products sector
  • • 1,000 members and executives, 230,000 hours of volunteer hours for the year 2013
2014 JAN
  • • HITEJINRO established World Beer Alliance (WBA) to strengthen the quality of beer
  • • HITEJINRO opened Management Accounting System
  • • Chamisul (18.5%) is renewed.
  • • Hite (4.3%) is renewed.
  • • HITEJINRO launches whisky brand ‘The Class’ targeting the consumers in their 30s
  • • HITEJINRO entered Latin American market with ‘Barcelo’, Latin America exclusive beer
  • • HITEJINRO sets the date of foundation to 1924.
  • • HITEJINRO launches Jinro Style in 7 countries in the Asia Pacific region
  • • HITEJINRO donated 6 hundred million won to Sewol Ferry
  • • HITEJINRO, concluded business agreement on ‘Save the Earth with Chamisul, Very Clean Air – 350 Campaign’
  • • Opened pop-up store Isulpocha and Girin ichibang Garden
  • • HITEJINRO began to advance into Eastern Europe in earnest
  • • HITEJINRO, first exported JINRO 24 to Sri Lanka
  • • HITEJINRO, launched ‘Jinro 1924’ to celebrate the 90th anniversary of the founding
  • • Chamisul, renewal by reducing alchol proof from 18.5 % 17.8 % (model IU)
  • • 6 products including Chamisul, Chamisul Classic and Maehwasu, obtained carbon grade certificate
  • • JINRO Soju and JINRO Makgeolli selected as global top quality products
  • • “1924,” released to celebrate the company’s 90th anniversary, was sold out within a month
2015 APR
  • • Renewal of MAX by reinforcing deep and strong taste and cream foam with 10 years of internal skills
  • • HITEJINRO holds the 4-Year Anniversary Ceremony of Mutual Growth and Cooperation.
  • • Excellent JINRO, changed to new label
  • • HITEJINRO launches Grapefruit Soju
  • • HITEJINRO Beverage launches Jeju Yonghae
  • • Domestic sales of Jinro Dry Splash Grapefruit and Sparkling Jinro start
  • • HITEJINRO exports Hite Strong to the United Arab Emirates
  • • HITEJINRO released Chamisul 16.9 in Busan for the first time
  • • Ilpoom Jinro and Chamisul started being sold at duty-free stores at Dubai Airports
  • • HITEJINRO launched Max Oktoberfest Special Hop
  • • HITEJINRO launched three types of Hite Christmas special editions
  • • HITEJINRO launched Hite New-Year Edition
  • • HITEJINRO obtained HACCP accreditation for its every single factory
2016 ~ 2018
2016년 FEB
  • • More than 230 million bottles of Chamisul 16.9 sold during four months after its launch
  • • HITEJINRO renewed every Jinro brand product for the first time in 8 years
  • • HITEJINRO launched Isultoktok
  • • HITEJINRO launched the third generation All New Hite
  • • HITEJINRO holds the 5-Year Anniversary Ceremony of Mutual Growth and Cooperation.
  • • HITEJINRO introduced Kronenbourg 1664 BLANC
  • • HITEJINRO launched a special Hite can featuring actor Joongki Song
  • • HITEJINRO launched hite MANGO LINGO,Jinro Green Grape
  • • HITEJINRO opened 2016 Kirin Ichiban Garden
  • • HITEJINRO opened the 100th anniversary project office
  • • HITEJINRO launched newly imported beer Tooheys Extra Dry (Australia, 4.4%)
  • • HITEJINRO launched Spanish wine Sol De Penas Red and White
  • • Held the 2nd Gamaek Festival in Jeonju
  • • Hite sold 33 billion bottles over 22 years.
  • • HITEJINRO held the 2030 Youth Venture Business Idea Contest.
  • • HITEJINRO opened “HITEJINRO Soju Club” popup store in Hanoi, Vietnam.
  • • Max sold 4 billion bottles over 10 years.
  • • Ilpoom Jinro sold 2 million bottles over 10 years.
  • • Held the 17th HITEJINRO Championship
  • • The 1st HITEJINRO Youth Venture Business League Award Ceremony
  • • Launches Hite and Chamisul Christmas Edition.
  • • HITEJINRO donated KRW 100M (revenue from Christmas Edition) to the Community Chest of Korea.
  • • HITEJINRO launches Czech Saaz Hop 100% “Max Czech Special Hop”.
  • • HITEJINRO launches carbonated liquor “Yisul Tok Tok Pineapple”.
  • • HITEJINRO Holdings presented scholarship certificates to 105 children of F&B and business owners in the industry.
2017 JAN
  • • Jin-young Ko, a professional golfer, 3-year main sponsorship contract

  • • Ilpoom Jinro, a cumulative sales exceeded 2.5 million bottles.
  • • Jinro Premium Otsu(乙), Chamisul, entered duty free shops in Singapore Changi Airport
  • • Welcoming event for the New Year with serving festival foods for 3,200 people
  • • ‘Jinro Toktok’, sold 34 million bottles in 10 months
  • • Launched an edition of square academic cap of Chamisul
  • • HITEJINRO has selected Scholarship students whose parents work in restaurant business for 5 years since 2013.
  • • Launched an cherry-blossom edition of Chamisul
  • • HITEJINRO, served free meals at the disabled welfare center
  • • Launched 12 kinds of wines including “Castello Fonterutoli”, an Italian representative wine
  • • Jinro Toktok x Jungsaemmool’, supporting activities for women’s dream for the 1st anniversary of the launch of Jinro Toktok
  • • Hite, ‘Extra Cold’ campaign (model: Daniel Henney)
  • • Chamisul, the first soju brand exceeding 1 trillion won of annual sales
  • • HITEJINRO, launched ‘FiLite’, the first sparkling wine in Korea
  • • HITEJINRO, the 6th anniversary event of ‘Mutual Growth’ & ‘Win-win Partnership’
  • • HITEJINRO, exported the third beer of ‘Gold Master’ to Lawson, a convenience store franchise chain in Japan
  • • Ha-neul Kim, a professional golfer, won JLPGA Cyber Agent Ladies Golf Tournament
  • • HITEJINRO, awarded a total of 10 million in Korean won scholarship to 10 Vietnamese university students
  • • FiLite, sold out 60,000 boxes in 20 days of launch
  • • Chamisul, launched a regionally limited edition of Jeju Island
  • • HITE, renewal of ‘Extra Cold’ 4.5% of ABV
  • • Launched 4 kinds of New Zealand wine ‘Mud House
  • • HITEJINRO, provided 20,000 bottled water to underprivileged town in Yeongdeungpo District in summer
  • • HITE, produced summer ad of ‘Extra Cold’ (model: Wanna One)
  • • HITEJINRO, participated in 2017 Centum Beer Festival in Busan as a special sponsor
  • • Chamisul, launched the patriotic edition
  • • HITEJINRO, provided vehicles to 9 social welfare facilities
  • • HITEJINRO, the agreement ceremony of an official sponsorship for the 20th Boryeong Mud Festival
  • • Chamisul, launched a regionally limited edition of Jeonju
  • • HITEJINRO, held ‘Extra Cold Summer Festival’ in Haeundae, Busan
  • • Stout, package renewal
  • • HITEJINRO, held the 3rd Jeonju Gamaek Festival
    (completely sold 70,000 bottles of beer produced on the day. Double of last year’s sale)
  • • HITEJINRO, launched Argentine wine ‘Navarro Correas’
  • • Launched 2 kinds of Japanese craft beer ‘Grand KIRIN’ first in Korea
  • • Renewed its product name from Chamisul Classic to Chamisul Original
  • • HITEJINRO, launched Italian legendary wine ‘Dal forno Romano’
  • • Chamisul, the world’s best-selling distilled spirits for the 16 consecutive years
  • • HITEJINRO, provided Chuseok food with warm spirit
  • • HITEJINRO, opened its first overseas soju pub of ‘HITEJINRO PoCha #1’ in Hanoi, Vietnam
  • • HITEJINRO, exclusively launched the champagne of ‘Taittinger Luminous’ in Korea
  • • Held the 18th HITEJINRO Championship and donated vehicles for the disabled
  • • HITEJINRO, supported the emergency aid of daily necessities for the damaged area by the earthquake in Pohang
  • • HITEJINRO, held the 2nd Youth Entrepreneur League (HITEJINRO Contest)
  • • HITEJINRO, signed MOU with Hebronstar Ventures for discovery and promotion of start-ups
  • • FiLite, exceeded the sale of 100 million cans
  • • HITEJINRO, launched ‘XXXX Gold’, the best-selling beer in Australia
  • • HITEJINRO, held a Christmas sharing event of 2017 ‘Somang Tree’
  • • HITEJINRO, launched a quasi-premium soju of ‘Chamnamutong Clean Dew’
  • • HITEJINRO Beverage, launched a beverage of ‘Black Barley’
  • • JINRO America, integrated and operated new office building and logistics center
2018 JAN
  • • HITEJINRO, launched a fruit soju of ‘Jinro Plum’ for export
  • • HITEJINRO, entered duty free shops in ‘Chek Lap Kok’ Hong Kong International Airport
  • • HITEJINRO, launched an alcohol cider of ‘SOMERSBY Apple’
  • • HITEJINRO Launches Chile’s Premium No. 1 Wine “TARAPACA”
  • • HITEJINRO Launches the “Bava Rosetta” Valentine Wine Package
  • • HITEJINRO Launches an Export Exclusive Brand “HITE EXTRA STRONG”
  • • HITEJINRO Sponsors Youth Skiing Competition Hosted by the Local Children’s Center
  • • HITEJINRO Grants Scholarships to Children with Restaurant-owning Parents
  • • HITEJINRO to Produce “Chamisul” at Its Masan Beer Plant
  • • HITEJINRO Launches Kirin Ichiban “Cherry Blossom Special Edition 2018
  • • HITEJINRO Hosts a Unique Hiring Exhibition
  • • HITEJINRO Opens “HITEJINRO Pub” at the Global Battlefield, Hong Kong
  • • HITEJINRO Launches 1L PET FiLite
  • • HITEJINRO to Export Chamnamootong Margeunisul to Hong Kong
  • • HITEJINRO Launches “Jinro Lite” in the Philippines Low-alcohol Content Distilled Liquor Market
  • • HITEJINRO to Launch an All New Chamisul on April 16
  • • HITEJINRO Supports Cambodia’s Biggest EDM Event as a Main Sponsor
  • • HITEJINRO Announces Park Seo-Joon as Its New Male Chamisul Model, Adding to the Current Female Model
  • • HITEJINRO Launches a New Product as a Follow-up to FiLite
  • • HITEJINRO changed labels of fruit liqueur products
  • • HITEJINRO sponsored Centum Beer Festival in Busan
  • • HITEJINRO promoted “Project for Fostering Young CEOs in Gwangju”
  • • HITEJINRO launched “Ilpoom JINRO 1924” as a full-scale promotion of premium distilled soju market
  • • HITEJINRO presented a season limited edition called “Summer Edition 72” and gained popularity at HITEJINRO’s pop-up store of Chamisul
  • • HITEJINRO released Chamisul produced at Masan factory for the first time
  • • HITEJINRO, launched No.1 Prosecco wine 'Mioneto'
  • • HITEJINRO, celebrated its 94th anniversary with 3 days of happiness sharing with neighbors
  • • HITEJINRO, sold 30 million cans in 10 weeks of launching 'FiLite Fresh'
  • • HITEJINRO, started to sell Ilpoom Jinro 1924 through home channels
  • • HITEJINRO, Launched 'JINRO PLUM' in the US
  • • HITEJINRO, expanded water support for the underprivileged town, because of the long heat wave.
  • • HITEJINRO signed a business agreement to improve thewelfare of firefighters
  • • HITEJINRO, delivered Soju to Army and Air Force Exchange Service (AAFES)
  • • HITEJINRO, delivers 10 million won in compensation to the bereaved of firefighter who died on the job in Gimpo
  • • A 100-year-old company HITEJINRO, published photo book
  • • HITEJINRO, launched Korea's lowest ABV whiskey 'The Class 1933' and 'The Class 33'
  • • HITEJINRO, opened exclusive space for brand '1664 Blanc' a representative wheat beer in France
  • • HITEJINRO, sold over 1.5 million bottles of exports exclusive 'JINRO PLUM'
  • • HITEJINRO, Taittinger was selected as Michelin Guide Seoul 2019 Official Champagne
  • • HITEJINRO, shared food for holiday with ten thousand people with warm spirit
  • • HITEJINRO, Senior Citizen's Day, presented a walking stick for the elders
  • • HITEJINRO, launched 2018 Kirin Ichiban "Autumn Leaves Special Edition" for domestic limited edition
  • • HITEJINRO, premium wine 'Tarapaka' was selected as an official sponsor of the LPGA KEB Hana Bank Championship
  • • HITEJINRO America, promotion tour of major cities in USA for 13% ABV fruit soju 'JINRO PLUM'
  • • HITEJINRO, 'Chamisul' 20 years ... Great record of accumulated sales of $ 30 billion
  • • HITEJINRO, Launched ‘Ilpoom Jinro 18 years’ 100% wooden barrel aged in 2018
  • • HITEJINRO, 3rd Youth Entrepreneur League
  • • HITEJINRO, Beautiful store sharing flea market celebrating 7 years
  • • HITEJINRO, National Security Campaign using Chamisul label
  • • HITEJINRO, Practice warm neighborhood love through a kimchi sharing event
  • • HITEJINRO, ‘Kronenbourg 1664 Lager’ Sales
  • • HITEJINRO, lead the national safety campaign for underprivileged areas and classes in winter
  • • HITEJINRO, ‘Chamisul Dunny’ launch in Korea with world-class artists
  • • HITEJINRO, Special Christmas for local children’s center
  • • HITEJINRO, 'Iseul TokTok’ launched at a convenience store in Thailand
  • • HITEJINRO, 4,200 bottles of ‘Black Bori’ sold one year after launch
2019 ~ 2021
2019년 JAN
  • • HITEJINRO, Full-scale sale strategy for Russia
  • • HITEJINRO, Opened the first franchise 'Jinro BBQ' store in Vietnam
  • • HITEJINRO, Soju exports exceeded $50 million
  • • HITEJINRO, Sponsored social welfare institution for New Year’s Day
  • • HITEJINRO Holdings, Offer scholarship for selected students from the household of restaurant business
  • • HITEJINRO, export of Soju exceeds 50 million dollars
  • • HITEJINRO weight lifting team, shows good performance in international competition
  • • HITEJINRO, release spring limited edition package for Extra Cold
  • • HITEJINRO, consolidates an arrangement with Shinan gunto sponsor festivals
  • • HITEJINRO, FiLite sold more than 500 million cans in a year and 10 months since its first launch
  • • HITEJINRO, ‘Kronenbourg 1664 Blanc’ sold more than 100 minion bottles
  • • HITEJINRO, opens the age of pure lager! Releases their new beer Terra!
  • • HITEJINRO, releases limited edition of 2019 Kirin Ichiban ‘Cherry Blossom Package’ only in Korea.
  • • HITEJINRO, releases ‘2019 hite Dodgers special can’ in LA
  • • HITEJINRO’s Chamisul maintains its status as a ‘validated low carbon footprint product,’ the only product validated within alcoholic beverage industry
  • • HITEJINRO, takes leading steps to improve environment by creating beautiful forest
  • • HITEJINRO, proceeds with 2019 advertisement campaign for Oak barrel aged premium soju.
  • • HITEJINRO, announces the consolidation of harmonious cooperation between management and labor unions to promote success of Terra.
  • • HITEJINRO, release newtro (new+retro) product ‘ Jinro’
  • • HITEJINRO, announces the opening of leisure facilities including resting place for fire fighters
  • • HITEJINRO, becomes the only company in alcoholic beverage industry to acquire ‘Environmen-tal product declaration’
  • • HITEJINRO, release 66 hite special edition in American market
  • • HITEJINRO, release ‘Strawberry isul’ limited for exportation
  • • Pure Lager-TERRA, sold more than 1 million boxes within the shortest time
  • • Hosted 2019 Global Partner Conference
  • • Ilpoom JInro 1924 18 year, awarded with the grand prize at Monde Selection for Awarded scholarship for university students in Vietnam and held a meeting with local media
  • • Hosted ‘Beautiful companion, Healing Camp’ for the family members of fire fighters died in duty
  • • FiLite-BUTTER collaboration product released
  • • HITEJINRO, sponsors 2019 Centum Beer Festival
  • • Opened ‘Kronenbourg 1664 Blanc’ branding zone in Masan Stadium home of Changwon NC Park
  • • HITEJINRO, supports those in neglected sector of society to help them spend their summer healthy
  • • Release Rose Wine ‘Hampton Water’ of the rock star Bon Jovi
  • • Extends advertisement campaign tour for Chamisul across the state of New York
  • • HITEJINRO, finishes the 4th Youth Business Opening League successfully
  • • HITEJINRO, expands the reach of Korean alcoholic beverage across European market
  • • Terra sold more than 100 million bottles within 100 days since its release
  • • Hosted campaign to raise public awareness to prevent fires and to yield for fire trucks
  • • Release 2 fruit based Makgoli exclusively for exportation to Japan
  • • Jinro sold more than 10 million bottles
  • • Released ‘Ilpoom Jinro 19 year old’ composed of pure drink aged for 19 years in oak barrels
  • • Released the 3rd new product ‘FiLite Weissen’ after 2 years
  • • Release ‘Terra Mazzei’ a revolutionary wine from Italy
  • • Proceeds with new campaign for apple cider ‘Somersby’
  • • HITEJINRO, participates as a special sponsor in Jeonju Gamaek Festival for 5 years straight
  • • HITEJINRO, provides scholarship for students from household of fire fighters
  • • HITEJINRO, Kronenbourg ‘1664 Lager’ draft beer launched
  • • HITEJINRO, Jinro Is Back sold 10 million bottles within twomonths of launch
  • • HITEJINRO, Launched the wine ‘Cote Des Roses’, producedby Gerard Bertrand, which led wine innovation in South France
  • • HITEJINRO, Archery Team 3rd National Male and FemaleChampionship
  • • HITEJINRO, Terra, selected as official partner beer ofMichelin Guide Seoul
  • • HITEJINRO, Launched Italian natural wine ‘Ermete,Phermento’
  • • HITEJINRO, ‘Chamisul’ 60% of the nation's soju marketshare
  • • HITEJINRO, Sold over 200 million bottles of ‘TERRA’
  • • HITEJINRO, Sponsored the Korean Language Festival at theUniversity of Languages & International Studies
  • • HITEJINRO, ‘FiLite’ No. 1 in sparkling liquor market
  • • HITEJINRO, Donation of mobility vehicles to increasemobility for the disabled and the elderly
  • • HITEJINRO, Ko Jin-young, the first Korean ‘LPGA’ Player ofthe Year Award
  • • HITEJINRO, Held a sharing bazaar with Beautiful Store
  • • HITEJINRO, TERRA·JINRO reached market value of 2trillion won
  • • HITEJINRO, Daily firefighter experience activities
  • • HITEJINRO, Launched Italian wine ‘Wanted’
  • • HITEJINRO, Chamisul·JINRO·FiLite Christmas editionslaunched
  • • HITEJINRO, Sharing kimchi with 1,800 families
  • • HITEJINRO, Held a company briefing for overseasinstitutional investors
  • • HITEJINRO, Launched the French Loire wine ‘CharlesJoguet’
  • • HITEJINRO, Limited sales of Napa Valley cult wine 'Ovid'
  • • HITEJINRO, Jinro Is Back surpassed 100 million bottles insales due to Newtro trend
  • • HITEJINRO, Held Busan citizen fire safety campaign
  • • HITEJINRO, Became a sponsor of a child welfare facility inJeonju
  • • HITEJINRO, Terra sold 19 bottles per second, 450 millionbottles sold within 9 months of launch
2020년 JAN
  • • HITEJINRO, Philippine Corporation established
  • • HITEJINRO, Launched 16 New Years Wine Gift Sets
  • • HITEJINRO, 'Hite Special Edition' for export to the UnitedStates received 2019 It Awards Grand Prize
  • • HITEJINRO, Limited edition of premium distilled 'PremiumJinro' New Years gift set
  • • HITEJINRO, First sharing service activity held in 2020
  • • HITEJINRO, Corporate briefing in major US cities
  • • HITEJINRO, Donation of 1.2 billion won to Daegu and Gyeongbuk to prevent the spread ofCorona 19
  • • HITEJINRO, Full 4 months of rent exemption
  • • HITEJINRO, Sponsored dosshouse to prevent Corona 19spread
  • • HITEJINRO, Fostering Professional Firefighters… Supports Korea Fire Meister High School
  • • HITEJINRO US Corporation, Supports products needed to assist with COVID 19 for Korean people
  • • HITEJINRO, Sponsors Suh Euojin, a promising female golfer
  • • HITEJINRO, Acquired additional certification as an 'Environmental Performance Label' for its main products,including Chamisul
  • • HITEJINRO, Supports products needed to assist with COVID 19 for the Day of Persons with Disabilities
  • • HITEJINRO, Operates 'Bbanggrae' to support youth independence in the Changwon area
  • • HITEJINRO, introduced ‘Cleaner’ like dew 16.9% Chamisulto the market.
  • • HITEJINRO, issued a public challenge of support of vehiclefor social affair facilities.
  • • HITEJINRO, sold 500 thousand bottles of ‘Nature Sound’.wine.
  • • HITEJINRO, exported 1.3 million bottles of ‘Jinro is back’which had passed 1 year since introduction to the market.
  • • HITEJINRO, sold 22 bottles of ‘Terra’ per 1 second.
  • • HITEJINRO, invested to start-ups… acquired shares ofLiving Tech Game Co., Ltd.
  • • HITEJINRO, sold limitedly 300 bottles of special wine ‘SIEPI’
  • • HITEJINRO, soju exports to China in the first half of 2020,58%↑… "25 million bottles this year"
  • • HITEJINRO, launched 'Ilpoom Jinro 20 Year Old', 100%undiluted solution aged for 20 years in wooden barrels
  • • HITEJINRO, a leading Korean liquor company coming up on100 years and regaining 'No. 1 DNA'
  • • HITEJINRO 'JINRO·TERRA', won the Epi Award Korea forthe 2nd time
  • • HITEJINRO leads improvement of the work conditions offirefighters by running a variety of programs
  • • HITEJINRO ran the first US TV commercial in the sojuindustry
  • • HITEJINRO launches 'Cambria', the pearl of California wine
  • • HITEJINRO opens Korea's first alcohol character shop,'Duchup Shop'
  • • HITEJINRO launches Max with special German hops in 2020
  • • HITEJINRO leads the globalization of soju... Awarded by theChairman of the Trade, Industry, Energy, HITEJINRO Startups Committee
  • • HITEJINRO invests in the start-up 'Life with a Dining Table'
  • • HITEJINRO allows partial payment by liquor wholesalers tosupport overcoming Corona 19
  • • HITEJINRO sales of 'Ilpoom Jinro 1924' gift set limited editionfor Chuseok
  • • HITEJINRO launches 30 wine gift sets for the Chuseok in2020
  • • HITEJINRO, limited sale of 'Ilpoom Jinro 1924' gift set for Chuseok
  • • HITEJINRO, launched 30 different Chuseok wine gift sets
  • • HITEJINRO, new plum alcohol 'Maehwasoo'... “Bright and refreshing change”
  • • HITEJINRO, 100% barley beer 'Max' renewed packaging... “Emphasis on cream and craftsmanship”
  • • HITEJINRO, launched the 4th new Filite product 'Radler'
  • • HITEJINRO, limited sales of premium cult wine 'TimelessNapa Valley’
  • • HITEJINRO, 'Thank you snack car' event at the fire station
  • • HITEJINRO, Jinro Mini Pack (160 mL) launched
  • • HITEJINRO, Chamisul·Jinro Halloween label production
  • • HITEJINRO, finished Ducup store
  • • HITEJINRO, selected as 'Taittinger' Michelin Guide SeoulPartner
  • • HITEJINRO, produces Chamisul-Vogue collaboration photobook and poster
  • • HITEJINRO, receives Korea Communication Award
  • • HITEJINRO’s TERRA enters into official partnership with Michelin Guide Seoul for the second consecutive year
  • • HITEJINRO, reaches 1st place in brand reputation among listed beverage companies in December
  • • HITEJINRO, conducts bus wrapping advertisement for Jinroin Singapore
  • • HITEJINRO, launches Jinro Is Back 160mL pack product forcommercial use
  • • HITEJINRO, conducts Christmas 2020 time-sale goodscampaign
  • • HITEJINRO, launches Jinro Is Back 400mL and 640mLproducts for home
  • • HITEJINRO, renews hite Extra Cold product
2021년 JAN
  • • HITEJINRO unveils first Terra TV commercial for 2021
  • • HITEJINRO signs agreement to support youth independence project, Banggrae's second store in Gwangju
  • • HITEJINRO launches 4 types of JINRO collaboration items with GS25
  • • HITEJINRO selected for workplace excellence in the promotion of workers' health for 12 consecutive years
  • • HITEJINRO opens second Toad House store in Busan and third Toad House store in Daegu
  • • HITEJINRO launches Max American Special Hope 2021
  • • HITEJINRO launches 43 types of wine gift sets for the Lunar New Year
  • • HITEJINRO soju exports in 2020 hit record of 70 million dollars (71.6% increase from 40.82 million dollars in 2015)
  • • HITEJINRO unveils new Chamisul TV commercial starring IU
  • • HITEJINRO unveils TV commercial featuring the Hardworking Toad
  • • HITEJINRO FiLite cumulative sales surpass 1.1 billion cans by targeting lone drinkers and home drinkers
  • • HITEJINRO launches high-quality champagne, Taittinger Les Folies de la Marquetterie
  • • HITEJINRO X E-MART 24 releases toilet paper featuring the Hardworking Toad
  • • HITEJINRO sponsors promotion of white bottle label for 2021-2022 'The Year for Visiting Wanju'
  • • HITEJINRO X Nara Home Deco launches home collection featuring a super clean look for the stay-at-home lifestyle
  • • HITEJINRO, 1.65 billion bottles of TERRA sold within two years of launch
  • • HITEJINRO renews Chamisul design
  • • HITEJINRO, Ilpoom JINRO's new look... expansion of the premium spirit market
  • • HITEJINRO cuts back on JINRO's alcohol content to pursue a cleaner taste and ride on the low-alcohol drinks trend
  • • HITEJINRO launches Clean Cycle Campaign with BGF Retail (CU convenience store)
  • • HITEJINRO opens fourth Toad House in Gwangju
  • • HITEJINRO, exclusive sales of JINRO X Chinatown Market Edition at MUSINSA
  • • HITEJINRO launches three types of the Queen's Champagne, Marie Stuart
  • • HITEJINRO actively targets ‘young countries’, Vietnam and Cambodia
  • • HITEJINRO collaborates with Boseong-gun in Jeollanam-do to print local county character “BS Three Musketeers” on the back of the Chamisul label
  • • HITEJINRO invests in smart farm solution company, FIRMMIT.
  • • HITEJINRO invests in B2B software developer, SPACE RIVER
  • • HITEJINRO sells 650 million bottles in the 2nd anniversary of JINRO
  • • HITEJINRO undergoes FiLite brand package renewal
  • • HITEJINRO releases TERRA X BARREL cooler bag
  • • HITEJINRO releases TERRA’s first limited edition (TERRA X SMILEY)
  • • HITEJINRO signs business agreement with TerraCycle, a global recycling consultation company, for eco-friendly management
  • • HITEJINRO releases second batch of ‘Jinro Super Sour’ limited edition
  • • HITEJINRO soju exports soar by 84% as JINRO gusts in China
  • • HITEJINRO’s ‘Ilpoom JINRO’ and ‘Ilpoom JINRO Aged 20 Years’ win Grand Prize 3 years in a row at Monde Selection 2021, one of the world’s top 3 liquor fairs
  • • HITEJINRO releases limited edition of ‘Stout Churros’ to celebrate Stout’s 30th anniversary
  • • HITEJINRO releases digital advertisement for pure lager TERRA
  • • HITEJINRO’s JINRO parodies the digital advertisement of pure lager TERRA
  • • HITEJINRO releases new advertisement for FiLite FRESH
  • • HITEJINRO opens fifth Toad House store in Jeonju
  • • HITEJINRO releases ‘Mezzacorona Dinotte Red Blend’ from Italy’s finest winery, Mezzacorona
  • • HITEJINRO releases a Bordeaux wine brand ‘Chateau Belgrave 2015’
  • • HITEJINRO commences TERRA exports to the United States, Hong Kong, and Singapore
  • • HITEJINRO renews advertising partnership with LA Dodgers for 3 years until 2024
  • • HITEJINRO sells a cumulative of 1.2 billion cans of FiLite
  • • HITEJINRO sells 2.4 billion bottles of JINRO, which is now the No.1 sold spirit in the world
  • • HITEJINRO targets the liquor market in the summer high season with the ‘TERRA X SMILEY’ limited edition
  • • HITEJINRO releases 5 new digital advertisement for TERRA targeting the summer high season
  • • HITEJINRO releases the new Giant Toad TV advertisement for JINRO
  • • HITEJINRO releases 13 types of Jeff Carrel wine from Southern France
  • • HITEJINRO releases a new TV advertisement for the No.1 sold German wheat beer Paulaner
  • • HITEJINRO targets Russian Millennials and Gen Z with soju, whose sales increased by 11% year over year
  • • HITEJINRO ranks No.1 in the beverage company brand reputation
  • • HITEJINRO releases a TV advertisement for the No.1 sold French wheat beer Kronenbourg 1664
  • • HITEJINRO releases a new TV advertisement for SOMERSBY
  • • HITEJINRO releases 8,000 bottles of the limited edition ‘Ilpoom JINRO Aged 21 Years’
  • • HITEJINRO releases a new TV advertisement for TERRA
  • • HITEJINRO releases the ‘Jinro TokTok X Lemona’ limited edition
  • • HITEJINRO releases the ‘Chamisul x J. ESTINA’ limited-edition jewelry pieces
  • • HITEJINRO ranks No.1 in July brand reputation among listed beverage companies
  • • HITEJINRO won 6 awards at 2021 Effie Awards Korea (a world-class marketing campaign)
  • • HITEJINRO’s TERRA becomes the only beer in South Korea with braille transcription of the category and product name for the visually impaired
  • • HITEJINRO releases the popular Argentinian wine ‘Clos de los Siete’ with a new package
  • • HITEJINRO releases 3 types of the French wine with 130 years tradition ‘Lucien Boillot’
  • • HITEJINRO releases 2 types of the Italian white wine ‘Balbi Soprani’
  • • HITEJINRO’s export in the second half of the year triples year over year with an average annual growth of 30% for the past 4 years
  • • HITEJINRO opens 6th (Incheon) & 7th (Gangneung) Toad stores
  • • HITEJINRO follows trend of low-alcoholic beverages and lowers the ABV of Chamisul Fresh to 16.5
  • • HITEJINRO opens 8th Toad store in Daejeon
  • • HITEJINRO releases limited-edition Max SPECIAL HOP 2021
  • • HITEJINRO releases limited-edition JINRO Melona
  • • HITEJINRO releases limited-edition JINRO Backpack
  • • HITEJINRO reveals 23 types of the legendary Leroy wine from Burgundy, France
  • • HITEJINRO invests in shares of greens processing and distribution platform “NT”
  • • HITEJINRO releases 14 types of Napa Valley (US) cult wines and 3 types of Annabella
  • • HITEJINRO releases the Southern France rosé wine Clos du Temple
  • • HITEJINRO sells limited-edition TERRA X Stanley camping goods targeting campers
  • • HITEJINRO ranks #1 in August brand reputation among listed beverage companies
  • • HITEJINRO participates in New Zealand’s K-Festival as sponsor
  • • HITEJINRO releases the 5th FiLite product “RADLER Grapefruit”
  • • HITEJINRO successfully completes “Clean Recycle” campaign (18-ton CO2 reduction)
  • • HITEJINRO opens 9th Toad store in Changwon
  • • HITEJINRO ranks #1 in September brand reputation among listed beverage companies
  • • HITEJINRO invests in share of the distribution smart farm startup “Green”
  • • HITEJINRO releases 20 types of representative Portuguese port wine “Quinta do Noval”
  • • HITEJINRO hosts the HITE JINRO Championship 2021
  • • HITEJINRO implements a sustainable wastewater treatment facility that will reduce 4,020 tonnes of greenhouse gases over two years - “Sustainable Management”
  • • HITEJINRO strengthen win-win partnerships with liquor wholesalers
  • • HITEJINRO releases a new TV advertisement for JINRO with the concept of “Giant Toad”
  • • HITEJINRO releases 3 types of the Gran Selezione collection with Mazzei,an Italian winery with 600 years of tradition
  • • HITEJINRO ranks #1 in October brand reputation among listed beverage companies
  • • HITEJINRO releases 6 types of limited Italian wines with 300 years of tradition
  • • HITEJINRO promotes soju in Europe with the Chamisul wrap advertising trucks
  • • HITEJINRO join hands with GS25 and launches a group purchase event for super-fresh beer
  • • HITEJINRO releases the Christmas editions of Chamisul, JINRO and FiLite
  • • HITEJINRO opens 10th Toad store in Gangnam
  • • HITEJINRO ranks #1 in November brand reputation among listed beverage companies
  • • HITEJINRO releases 6 types of Silverado Vineyards wines from Napa Valley (US)
  • • HITEJINRO selected as a partner of Michelin Guide Seoul 2022 sponsored by Taittinger
  • • HITEJINRO launches “Chamisul Move” campaign to expand the soju market for homes in Japan
  • • HITEJINRO wins Excellence Award at KAB Award ESG in the management practice category
  • • HITEJINRO sponsors Suzuki Cup to accelerate its campaign in the Southeast Asian markets
  • • HITEJINO releases the 2021 Sustainability Report
  • • HITEJINRO sells 2.36 billion bottles of TERRA within 1,000 days of launch (27.3 bottles per second)
  • • HITEJINRO wins the Gold Award at the Korea Advertising Awards 2021 in the performance marketing category
  • • HITEJINRO wins the 100 Million Export Tower on the 58th Trade Day
  • • HITEJINRO ranks #1 in December brand reputation among listed beverage companies
  • • HITEJINRO releases a new TV advertisement for TERRA with the concept of “green thirst”
2022 ~ Present Global growth period
2022년 JAN
  • • HITEJINRO signs a green business agreement with “Cueclyp,” a leading upcycling brand in Korea
  • • HITEJINRO successfully ends 10th Toad store in Gangnam
  • • HITEJINRO invests in global brand builder, “Supublic”
  • • HITEJINRO invests in IP commerce platform, “Omniart”
  • • HITEJINRO ranks #1 in January brand reputation among listed beverage companies
  • • HITEJINRO launches 67 types of wine gift sets for theLunar New Year
  • • HITEJINRO releases “Mezzacorona Filobianco” from Italy’s finest winery with a 100-year history
  • • HITEJINRO releases “Terra Spooner,” beer bottle opener exclusively for TERRA
  • • HITEJINRO expands TERRA can lineup, launching 400 mL and 463 mL products
  • • HITEJINRO ranks #1 in February brand reputation amonglisted beverage companies
  • • HITEJINRO launches 67 types of wine gift sets for 2022
  • • HITEJINRO announces a new catchphrase, “Re-Bounce,” for a new leap of TERRA
  • • HITEJINRO extends Chamisul model contract with IU, making her the longest-running soju model in Korea
  • • HITEJINRO produces “TERRA X Cueclyp Upcycled Bags” by recycling malt bags
  • • HITEJINRO opens 2nd Toad store in Busan
  • • HITEJINRO ranks #1 in March brand reputation among listed beverage companies
  • • HITEJINRO releases Kundal X TERRA Beer Yeast Hair Loss Relief Shampoo
  • • HITEJINRO invests in “XbarX,” a food ingredient agency platform
  • • HITEJINRO releases third batch of “Jinro Super Sour”
  • • HITEJINRO selects Kwon Ah-reum as the model for Maehwasoo
  • • HITEJINRO releases mobile accessory “FiLite x 168cm”
  • • HITEJINRO unveils the “Pure lager TERRA X Sing Again 2” TV commercial
  • • HITEJINRO’s JINRO sold more than 1 billion bottles in 3 years since its first launch
  • • HITEJINRO signs a green business agreement with “Nukak,” a global upcycling brand
  • • HITEJINRO unveils the “Pure lager TERRA X Sing Again 2” TV commercial
  • • HITEJINRO strengthens marketing for the Japanese soju market by launching Jinro TokTok
  • • HITEJINRO’s soju exports exceeded USD 100 million
  • • HITEJINRO carries out sports marketing to target the American market, sponsoring LA Dodgers for 11th consecutive year
  • • HITEJINRO invests in metaverse platform, “Uniquegood Company”
  • • HITEJINRO ranks #1 in April brand reputation among listed beverage companies
  • • HITEJINRO launches two new beers, exclusively for saleat convenience stores: “Crown” beer and “Gatsaeng Bomb” Beer.
  • • HITEJINRO launches new “Age of Terra” TV advertisement
  • • HITEJINRO launches new “Toad World” TV advertisement
  • • HITEJINRO launches limited edition of “Jinro TokTok CandyBar” beverage in collaboration with Binggrae
  • • HITEJINRO holds FiLite X LG U+ ‘MOONO’ TeumpingFestival—A Glamourous Camping Experience in the City Center
  • • HITEJINRO launches 4 types of Spanish wine “BodegasCarchelo”
  • • HITEJINRO selected as operator of “Tech Incubator Programfor Startups”, a startup support program hosted by the Ministry of SMEs and Startups
  • • HITEJINRO ranks #1 in the May brand reputation rankingamong listed beverage companies
  • • HITEJINRO increases corporate credit rating to A+
  • • HITEJINRO Terra X sihyunhada Collaboration—Diversemarketing campaigns to appeal to the MZ generation
  • • HITEJINRO launches “JINRO Toad X Golf Zone”collaborative product
  • • HITEJINRO enters sponsorship agreement with promisingnational golf player “Kim Min-byeol”
  • • HITEJINRO launches ‘Ilpoom JINRO Aged 22 Years’ made of100% 22-year wooden barrel-aged extract
  • • HITEJINRO's soju brand ‘JINRO’ selected as the best sellinghard liquor in the world
  • • HITEJINRO launches limited edition of large ‘TERRA 100 Can Special Pack’
  • • HITEJINRO airs Summer digital commercial ‘Pure Larger-TERRA’
  • • HITEJINRO applies patent on yeast for making ale
  • • HITEJINRO ranks #1 in the July brand reputation rankingamong listed beverage companies
  • • HITEJINRO launches the official Jinro 1924 Heritage
  • • HITEJINRO launches the limited edition of Kronenbourg1664 Blanc
  • • HITEJINRO opens a special TERRA X Wadiz greenexhibition
  • • HITEJINRO releases the new FiLite TV commercial for theSummer
  • • HITEJINRO hosts the 2020 Morning Dew Live Festival, theone and only soju music festival in Korea
  • • HITEJINRO hosts the 2022 Jeonju Gamaek Festival,enjoying just brewed beer in three years
  • • HITEJINRO carries out the ‘Clean Travel withTERRA’ by TERRA X Hana Tour
  • • HITEJINRO carries out a collaborative marketing for FiLite xTake Hotel
  • • HITEJINRO sponsors the UK’s music festival ‘APEF’
  • • HITEJINRO launches large 1.9L PET version of TERRA
  • • HITEJINRO launches the limited edition of refreshing‘Jinro Vita500’
  • • HITEJINRO launches the limited edition of ‘FiLite Cherry’
  • • HITEJINRO hosts the ESG Management declaration ceremony, promosing a new start for another century
  • • HITEJINRO launches the artistic collaboration edition ofTERRA X Sunwoo Kim, “SAVE THE GREEN”
  • • HITEJINRO ranks the no.1 soju in the spirit marketof Vietnam
  • • HITEJINRO renews ‘JINRO’ exported to Japan in 43 years
  • • HITEJINRO releases ‘Tera Adventure’, a new TV commercial for emphasizing the pure image of TERRA
  • • HITEJINRO launches ‘Jinro Collection’ for clothing in collaboration with OMNIART, an intellectual property right commerce platform
  • • HITEJINRO hosts the Startup Idea Contest with Home & Shopping
  • • HITEJINRO sold the first batch of Jinro 1924 Heritage
  • • HITEJINRO launches the ‘Pure larger, TERRA X earpearp’collaboration goods
  • • HITEJINRO relaunches the limited-edition Jinro Vita500
  • • HITEJINRO renews the package design of Jinro TokTok
  • • HITEJINRO promotes localization in the U.S. by enteringCostco stores with fruit liqueurs
  • • HITEJINRO launches premium wine ‘Jinro Red Wine’
  • • HITEJINRO sold over 1.63 billion cans of FiLite, the No.1 low-malt beer
  • • HITEJINRO launches the special Christmas edition of soju
  • • HITEJINRO launches the limited-edition TERRA Single Malt
  • • HITEJINRO launches new ‘Jinro Maehwasoo White’
  • • HITEJINRO releases a new TV commercial for JINRO
  • • HITEJINRO undergoes Chamisul Fresh PET productpackage renewal
  • • HITEJINRO releases a new TV commerical for ‘TERRA Spooner’
  • • HITEJINRO wins the grand prize at the 15th Korea Interactive Communication Awards
  • • HITEJINRO renews JINRO as zero sugar soju
  • • HITEJINRO hosts a startup contest in the agriculture andfishery industries with public institutions (Korea Agriculture Technology Promotion Agency, and Korea Institute of Marine Science & Technology Promotion)
  • • HITEJINRO releases a new TV commercial "TERRA x Street Man Fighter"
  • • HITEJINRO relaunches the 4th limited edition of JinroSuper Sour
  • • HITEJINRO hosts the 10th anniversary event of declaringmutual growth and cooperation
  • • HITEJINRO receives a grand prize in creative strategy atthe 2022 Korea Advertising Awards
2023 JAN
  • • HITEJINRO releases JINRO, its first zero sugar soju
  • • HITEJINRO records the highest sales of Chamisul Freshlast year
  • • HITEJINRO launches renewed S-LIGHT
  • • HITEJINRO opens second JINRO Toad pop-up store in Gangnam
  • • HITEJINRO releases a new TV commercial for Jinro TokTok
  • • HITEJINRO releases the first video commercial forIlpoom JINRO
  • • HITEJINRO wins the 2023 Asia Economy Consumer Awardsand the Korea Alcohol and Liquor Industry Association Award
  • • HITEJINRO releases a new commercial for ‘TERRA Somaek Tower’
  • • HITEJINRO launches new limited edition ‘FiLite PURINE CUT’
  • • HITEJINRO launches ‘Kronenbourg’ 1664 ROSE
  • • HITEJINRO releases a new TV commercial for ‘Pure Larger-TERRA’ (Pure Climax)
  • • HITEJINRO releases a new TV commercial for JINRO (“JINRO is Back = JINRO is 100 Years Old”)
  • • HITEJINRO launches pink label edition ‘JINRO ZERO SUGAR’ for spring
  • • HITEJINRO promotes 2030 Busan Expo on the ‘Pure Larger-TERRA’ label
  • • HITEJINRO launches 10 organic wines of ‘Alain Jaume’ from France
  • • HITEJINRO launches five organic wines of ‘La Conreria d'Scala Dei’
  • • HITEJINRO launches limited edition ‘ssJinro TokTok X Pollapo’
  • • HITEJINRO offers ongoing sales of Jinro Super Sour
  • • HITEJINRO expands ‘JINRO Pink Edition’ releasing home edition at convenience stores and supermarkets nationwide
  • • HITEJINRO launches two wines of ‘Gigondas La Cave’
  • • HITEJINRO acquired ‘NON-GMO PROJECT’ certification for Pure-Larger-TERRA
  • • HITEJINRO signs business agreement with ‘T Order,’ a tablet order platform
  • • HITEJINRO records accumulated sales of 3.6 billion bottles of TERRA in four years since its first launch, selling 29 bottles per second
  • • HITEJINRO promotes ‘Chamisul’ through KCON 2023 THAILAND
  • • HITEJINRO records largest export amount of soju after declaring ‘globalization of soju’
  • • HITEJINRO launches new beer ‘Kelly’ with deep flavor with softness
  • • HITEJINRO launches new beer ‘Kelly,’ a new chapter of lager
  • • HITEJINRO launches ‘TERRA X EARPEARP’ collaboration ice bag package
  • • HITEJINRO releases a new TV commercial for ‘Kronenbourg 1664 Rosé’
  • • HITEJINRO enters sponsorship agreement with the ‘New York Red Bulls’ in the US
  • • HITEJINRO releases a launching TV commercial for ‘Kelly,’ a new chapter of lager
  • • HITEJINRO opens ‘Kelly Lounge,’ a brand experience pop-up store
  • • HITEJINRO selects Shin Seul Ki as a celebrity endorser for Jinro Maehwasoo White
  • • HITEJINRO launches ‘Contadi Castaldi,’ a premium Italian sparkling wine
  • • HITEJINRO hosts a corporate briefing for overseas institutional investors
  • • HITEJINRO sells more than 1.5 billion bottles of ‘JINRO’ since launch 4 years ago
  • • HITEJINRO launches 6 types of ‘DOSIO’ Italian wine
  • • HITEJINRO hosts a startup demo day for the agri-fishery industries
  • • HITEJINRO launches 4 types of ‘Jasci & Marchesani’ Italian red wine
  • • HITEJINRO sells more than 1 million boxes of ‘Kelly’ in shortest amount of time
  • • HITEJINRO releases 4 types of ‘Madonna Nera’ Italian wine
  • • HITEJINRO sponsors Centum Beer Festival 2023 with ‘Kelly’
  • • HITEJINRO discovers investors through nature-based programs
  • • HITEJINRO selects ‘DECANT’ and ‘UUUUU’ for tech incubator program for startups (TIPS)
  • • HITE JINRO invests in startups “Papa Maket” and “Gadget Korea”
  • • JINRO records top sales for distilled liquor for 22 years in a row
  • • HITE JINRO launches 3 types of Spanish natural wine “Goyo Garcia Viadero”
  • • HITE JINRO reveals a video dedicated to “Max,” Korea's first original all-malt beer
  • • HITE JINRO runs an eco-friendly project “Clean Campus” as a clean lager collaboration of “Terra × ul:kin”
  • • HITE JINRO reveals eco-friendly “Terra × ul:kin upcycled bag” merch
  • • HITE JINRO launches “Terra × HDEX” collaborative marketing to celebrate summer
  • • HITE JINRO launches quota sales wine “Clos Rougeard” in Korea
  • • HITE JINRO launches “Kelly × JTBC A Clean Sweep” collaboration
  • • HITE JINRO launches “Rakuen Shikuwasa,” a Japanese liquor containing Shikuwasa citrus
  • • HITE JINRO launches Ferrer Bobet and Parajes Del Valle, which was featured as the 11th apostle in a famous comic book “The Drops of God”
  • • HITE JINRO launches four types of dewdrop edition of Chamisul
  • • HITE JINRO reveals “Fall in Love with Kelly,” a new TV commercial
  • • HITE JINRO opens “JINRO Dukkeob Lounge” at “Urban Break 2023”
  • • HITE JINRO sells 100 million bottles of “Kelly” in just 99 days of launch
  • • HITE JINRO launches royal premium distilled soju “Ilpoom Jinro Oak 43”
  • • JINRO approved overseas as the best distilled liquor
  • • HITE JINRO releases three French natural wine brands
  • • HITE JINRO publishes its first “Sustainability Management Report” (2023)
  • • HITE JINRO makes a follow-up investment in cooked vegetable processing and distributing startup “NT”
  • • HITE JINRO releases fruity liquor “Super Sour × Chamisul Green Apples”
  • • HITE JINRO launches limited-edition “Chamisul × J.ESTINA” jewelry brand collaboration merch
  • • HITE JINRO launches new limited-edition “FiLite Low Calorie”
  • • HITE JINRO presents nine popular beers including “Kelly” at “2023 Songdo Beer Festival”
  • • HITE JINRO strategically enters the UK market by expanding a point-of-contact marketing with local consumers
  • • HITE JINRO presents “Kelly” at the 7th Jeonju Gamaek FestivalFestival
  • • HITE JINRO invests in the startup “100 Percent”
  • • HITE JINRO wins “Social i-Award 2023” for nine years in a row
  • • A total liquor company HITE JINRO going solid in the wine sector... 2023 1H premium wine sales up by 30% YOY
  • • HITE JINRO provides “Kelly” at “2023 Beer Fest Gwangju”
  • • HITE JINRO successfully hosts “Isul Live,” the world's first soju-themed music festival
  • • HITE JINRO launches three types of limited-edition “JINRO Colored Edition” for autumn
  • • HITE JINRO launches six types of French champagne “Yann Alexandre”
  • • HITE JINRO renews “Jinro House Wine Package”
  • • HITE JINRO launches 100% wooden barrel aged liquor “Ilpoom Jinro Aged 23 Years”
  • • HITE JINRO launches premium French cognac brand “Hardy”
  • • HITEJINRO releases two varieties of Bordeaux wine
    “Chateau Grimont”
  • • HITEJINRO revamps package design for “Pure lager, TERRA”
  • • HITEJINRO unveils a new TV commercial for Kelly,
    “Danish Sea Breeze”
  • • HITEJINRO signs lease agreement to build first
    overseas production plant in Vietnam
  • • HITEJINRO releases a limited edition of
    TERRA Single Malt 2023
  • • HITEJINRO releases three varieties of
    French Sancerre wine “Domaine Bailly-Reverdy”
  • • HITEJINRO issues commemorative silver coins for
    its 100th anniversary
  • • HITEJINRO provides vehicles to improve mobility for
    vulnerable groups
  • • HITEJINRO collaborates with Yonsei University on the
    “Pure Campus” project for eco-friendly activities
    related to “Pure lager, TERRA”
  • • HITEJINRO releases three varieties of premium champagne
    “Lamiable” with 160 years of tradition
  • • HITEJINRO opens the pop-up store “JINRO Theme Store”
  • • HITEJINRO raises the wholesale price of Chamisul by 6.95%
  • • HITEJINRO collaborates with Novotel Ambassador
    Seoul Dongdaemun
  • • HITEJINRO releases a revamped version of the
    Australian wine “Nature Sound”
  • • HITEJINRO releases a limited edition of Kelly
    “Christmas Edition”
  • • HITEJINRO releases four varieties of Italian
    Pét-Nat wine “Claudio Plessi”
  • • HITEJINRO releases the premium distilled soju
    “JINRO 1924 HERITAGE” in a 375 mL size
  • • HITEJINRO wins the Grand Prize at the 16th
    Korea Interactive Communication Awards
  • • HITEJINRO opens a pop-up store to celebrate
    the release of the 100-year-old whiskey “Cutty Sark”
  • • HITEJINRO releases five varieties of French
    RM champagne “Alain Bailly”
  • • HITEJINRO strengthens localization strategy
    by entering the UK domestic fruit liqueur channel
  • • HITEJINRO introduces the Hong Kong pop-up store
    “JINRO Theme Store” on its official global YouTube
    channel “THE REAL JINRO”
  • • HITEJINRO opens a collaborative pop-up store
    with the character “Bbangbbang”
  • • HITEJINRO selects startup companies “A-Life”
    and “NANU” as the Tech Incubator Program
    for Startup (TIPS)
  • • HITEJINRO unveils a new TV commercial for TERRA,
    “Pure Master”
  • • HITEJINRO wins three awards for the second consecutive
    year at the 2023 Korea Digital Advertising Festival
  • • HITEJINRO plans to proactively lower the prices
    of its flagship soju products such as Chamisul and
    JINRO within the year
  • • HITEJINRO opens a pop-up store “CLUB 1924”
  • • HITEJINRO releases wine from the German Mosel
    region winery “Grans Fassian”
2022 ~ Present Global growth period
2022년 JAN
  • • HITEJINRO releases five varieties of French wines for 2024
  • • HITEJINRO’s Chamisul and TERRA are included in
    “2023 Top 100 Brands of Korea”
  • • HITEJINRO opens the second pop-up store for the
    global whiskey “Cutty Sark” in Seongsu, Seoul
  • • HITEJINRO sells Lunar New Year gift sets featuring
    premium distilled soju “Ilpoom JINRO” and
    “Ilpoom JINRO OAK43”
  • • HITEJINRO hits cumulative sales of 2 billion cans
    of FiLite, the No.1 low-malt beer
  • • HITEJINRO, celebrating its 100th anniversary,
    shares love with the vulnerable groups on Lunar
    New Year
  • • HITEJINRO releases premium Japanese whiskey
    "Fuji-Sanroku Signature Blend" in Korea for the
    first time
  • • HITEJINRO releases the all-new
    "Chamisul Fresh" brand
  • • HITEJINRO releases "Tequila Komos," offering the
    finest taste of Tequila
  • • HITEJINRO chosen as the official partner for
    "Ilpum Jinro" and "Michelin Guide Seoul & Busan"
  • • HITEJINRO unveils a new TV commercial for "Chamisul,"
    conveying its brand value that emphasizes higher purity
    through quintuple distillation in bamboo charcoal
  • • HITEJINRO exclusively releases Margaux Grand Cru Classé
    "Château Pouget"
  • • HITEJINRO releases sparkling cider "Somersby Mango &
    Lime" in Korea
  • • HITEJINRO unveils a new TV commercial for Kelly,
    "Double Impact"
  • • HITEJINRO invests equity in agricultural food venture
  • • HITEJINRO releases two variants of France's leading
    cassis liqueur brand "LEJAY" in Korea
  • • HITEJINRO releases new soju "Jinro Gold" with the
    selling point, "The Golden Ratio of Smoothness"
  • • HITEJINRO extends its 13-year partnership with the
    LA Dodgers, renewing the sponsorship contract for additional
    three years (until 2026)
  • • HITEJINRO celebrates the 5th anniversary of Terra,
    surpassing cumulative sales of 4.54 billion bottles
  • • HITEJINRO ships the first batch of "Jinro Gold,"
    embodying "The Golden Ratio of Smoothness"
  • • HITEJINRO extends its contract with IU, the
    longest-serving brand ambassador in the alcohol industry
  • • HITEJINRO launches Terra & Kangol goods to target the
    Millennials and Gen Z