esg &Joy
HITEJINRO Co., Ltd. engages in CSR activities to create a more joyful and happier society for everyone.
HITEJINRO is a national company representing
Korea's liquor industry, creating a happy world by solving
social problems and practicing sharing with everyone.
10-Year cumulative amount of donations KRW 24.313 billion
*Volunteer activities of employees were limited in 2020, and 2021 due to COVID-19
- Total Donations
- 108.24(Unit: KRW 100 million)
- 2017: 18.26 2018: 17.19 2019: 16.95 2020: 33.24 2021: 22.6
- Total Volunteer Hours
- 16,008(Unit: Time)
- 2017: 3,357 2018: 3,796 2019: 7,870 2020: 727 2021: 258
- Total Number of Volunteer Participations
- 12,143(Unit: Person)
- 2017: 2,267 2018: 2,978 2019: 6,561 2020: 206 2021: 131
- Total Number of Donation Beneficiaries
- 129,848(Unit: Person)
- 2017: 11,901 2018: 17,107 2019: 21,223 2020: 36,908 2021: 42,709
- Total CSR Projects
- 71(Unit: Case)
- 2017: 11 2018: 12 2019: 11 2020: 20 2021: 17
FEB
- Jeollanam-do Dongbu Branch
- Korea Foodservice Industry Association Jeollanam-do Office Scholarhsip
- Icheon Distillery
- I Love Law Yeoju Association Scholarship
- Jeollanam-do Seobu Branch
- Korea Foodservice Industry Association Jeollanam-do Office
MAR
- Special Gwangju Branch
- Korea Foodservice Industry Association Scholarship (Gwangju, Jeollanam-do Office)
- Jeonju Brewery
- Korean Red Cross membership fee
- Icheon Distillery
- Supporting the underprivileged of Bubal-eup
APR
- Wonju Branch
- Foodservice branch scholarship project
- Masan Distillery
- I Love Law Changwon Association Scholarship
MAY
- Chuncheon Branch
- Hongcheon-gun Mugunghwa Scholarship Committee
- Special Jeonju Branch
- Korea Foodservice Industry Association Jeollabuk-do Office Scholarship ‘Group Home’ for preventing child abuse
- Icheon Distillery
- Icheon Citizens Scholarship Association
- Wine IB Branch
- Sungkyunkwan University development fund
- Masan Distillery
- Sponsoring Gyeongsangnam-do Basketball Association scholarship project
- Special Jeonju Branch
- Jeonju community child center support project
- Gangwon Brewery
- Suppoting Hongcheon Welfare Center for the disabled, Gangwon Disabled Rehabilitation Association, Senior Citizens Association Hongcheon
JUN
- Cheonan Branch
- Scholarship for Korea Foodservice branch Cheonan/Asan Office scholarship for Cheonan Bugil Academy (for underprivileged)
JUL
- Special Busan Branch
- Supporting drinking water for Busan local government welfare centers Installing the toad sculpture in Haeundae and supporting food trucks
- Jeonju Brewery
- I Love Law Jeonju Association
SEP
- Icheon Distillery
- Icheon Citizens Scholarship Association
OCT
- Cheonan Branch
- Sponsoring underprivileged with the Cheonan City Hall Sponsoring underprivileged with the Asan City Hall Korea Foodservice Industry Association Seosan Office scholarship for underprivileged (changed to Hongseong Scholarship Committee)
- Special Jeonju Branch
- Hole-in-One of love (joint community chest)
- Gangwon Brewery
- Supporting firefighting equipment of Hongcheon Fire Station Sponsoring Chuncheon MBC Sharing Rice of Love
NOV
- Iksan Distillery
- Delivering rice to Masan-dong Community Center (joint community chest)
- Seongnam Branch
- A project for improving the living condition of underprivileged업
- Special Daejeon Branch
- yeonghak Scholarship Committee Gimjang volunteer (Federation of Volunteer in Daejeon)
- Cheongju Distillery
- Happy House (supporing the Winter necessities)
- Special Jeonju Branch
- Charcoal briquetee donation event (joint community chest)
DEC
- Jeonju Brewery
- Donating home fire fighting equipment for Wanju Fire Station 2022 Hope Sharing campaign (Community Chest of Korea) Christmas seal fund-raising campaign
- Special Jeonju Branch
- Hole-in-One of love (Community Chest of Korea Jeonbuk)
- Wonju Branch
- Happy Banchan Sharing event (Wonju-si Saemaeul Association)
- Gangwon Brewery
- Hongcheon Multicultural Family Support Association
- Masan Distillery
- Love Sharing Sponsorship for the deaf in Masan (Gyeongnam Association of the Deaf)
- 1. Icheon Citizens Scholarship Association - Icheon Distillery
- Scholarship for the underprivileged in the community
- 2. Seongnam-si - Seongnam Branch
- Project for improving the living condition of the underprivileged
- 3. Cheonan-si/Asan-si - Cheonan Branch
- Project for sponsoring the underprivileged in the community
- 4. Hongcheon-gun Cooperative/Hongcheon-gun - Gangwon Brewery
- Scholarship for the underprivileged in the community
- 5. Cheongju/Chungju Vendors Associatoin - Cheongju Distillery
- Donation to installing emergency fire extinguishing boxes within traditional markets
- 6. Federation of Volunteer in Daejeon - Special Daejeon Branch
- Gimjang volunteer work
- 7. Wanju-gun - Jeonju Brewery
- Community sharing campaign/Supporting Wanju Fire Station
- 8. Jeollabuk-do Commnity Chest of Korea - Special Jeonju Branch
- Donation project for sponsoring the underprivileged in the community
- 9. Gwangju Commnity Chest of Korea - Special Gwangju Branch
- Fundraising for supporting Gwangju and local CSR consultation
- 10. Commnity Chest of Korea - Daegu/Gyeongsangbukdo Area
- Donation to fight COVID-19/Donating disease control supplies and drinking water
- 11. Gyeongsangnam-do - Masan Distillery
- Sponsoring young players of the local basketball league
- 12. Haeundae-gu/Suyeong-gu and others - Special Busan Branch
- Project for sponsoring the underprivileged with the local government (welfare agency vehicles/drinking water/daily necessities, etc.)
Scholarship Sponsor
- HITEJINRO
- Jeollanam-do Dongbu Branch
- Jeollanam-do Seobu Branch
- Special Gwangju Branch
- Wonju Branch
- Special Jeollanam-do Branch
- Cheonan Branch
- Korea Foodservice Industry Association
- Jeollanam-do Office
- Jeollanam-do Office
- Gwangju Office/Jeollanam-do Office전남지회
- Wonju Office
- Jeollabuk-do Office
- Cheonan Office/Asan Office/Seosan Office
2,300 beneficiaries
KRW 220 million of support funds
