esg &Joy

HITEJINRO Co., Ltd. engages in CSR activities to create a more joyful and happier society for everyone.

Social Contribution History

HITEJINRO is a national company representing
Korea's liquor industry, creating a happy world by solving
social problems and practicing sharing with everyone.

중장기 계획

  1. Step 01 Creation of foundation for
    reinforcement of CSR. 2020
    Devising CSR strategy by management value
    Devising Total Integral CSR plan
    Discovering long-term contribution projects as a good company
  2. Step 02 Stabilization of CSR promotion. 2021~2022
    Reinforcing strategical private-public partnership
    Expanding local and overseas CSR representative projects
    Expanding CSR enterprise culture
    Reinforcing organic co-prosperity
  3. Step 03 Advancement of CSR promotion. 2023~2024
    Realizing representative enterprise
    and good company
    Expanding CSR projects to the world
    as an 100-year enterprise
    Carrying out cognition of guidelines
    for global standard

Mid to long-term plans

  • 2024
    HITEJINRO, celebrating its 100th anniversary, shares love with vulnerable groups on Lunar New Year
    HITEJINRO starts beach clean-up activities in 2024 for its 100th anniversary year
  • 2023 2016
    HITEJINRO carries out community outreach for the new year
    HITEJINRO cleans Pyoseon Beach in Jejudo Island
    HITEJINRO leads ‘saving toads’ campaign
    HITEJINRO carries on a forest fire prevention campaign
    HITEJINRO creates ‘Beautiful Forest’ in the East Sea (Donghae) region devastated by wildfire
    HITEJINRO provides food for 1,500 people with disabilities in celebration of National Day of Persons with Disabilities
    HITEJINRO adopts the ‘Dakmeoru Coast’ in Jeju in celebration of Marine Day
    HITEJINRO hosts ‘WOD Challenge’ with firefighters and their families with the National Fire Agency
    HITEJINRO supports vehicle services for underprivileged people
    HITEJINRO operates the ‘2023 Snack Trucks’ program to thank firefighters
    HITEJINRO hosts a sharing event with neighbors for the Lunar New Year
    HITEJINRO hosts a 100th day event since the opening of the Bbanggre Gwangju branch
    HITEJINRO provides relief goods including 150,000 bottled water to wildfire victims on the east coast
    HITEJINRO signs a business agreement to build forests for recovery from wildfire damages
    HITEJINRO supports fire safety equipment (temporary sprinklers) as a measure for wildfire prevention in the Gyeongsangbuk-do and Jeollabuk-do regions
    HITEJINRO hosts the third contactless physical strength promotion contest (Tranggle) together with the National Fire Agency
    HITEJINRO hosts a sharing event for Disabled Day
    HITEJINRO commences public offering for the 2022 Social Welfare Institution Mobile Vehicle Support Project
    HITEJINRO commences 2022 Thanksgiving Snack Event with the National Fire Agency (Gangwon Fire Department)
    HITEJINRO sponsors mineral water “healthy summer” program for those living in low-cost lodgings
    HITEJINRO conducts Jeju Pyoseon Beach Environmental Cleanup Initiative
    HITEJINRO renames bakery cafe that promotes youth independence to “Toad Bakery”
    HITEJINRO converts the “Toad Bakery” Changwon branch to self-supporting company
    HITEJINRO sponsors Samgyetang for ‘Healthy Summer of Split Room Residents’
    HITEJINRO promotes the ‘International Ocean Waste Conference’ on the Chamisul bottle
    HITEJINRO sponsors foods to social welfare organizations for Chuseok
    HITEJINRO carries out environmental purification activities for Jeju Pyoseon Beach
    HITEJINRO hosts a healing camp for families of fallen firefighters
    HITEJINRO hosts a sharing event with the HITE JINRO Championship athletes (service vehicle support)
    HITEJINRO celebrates the 1st anniversary of the “Toad Bakery” Gwangju branch
    HITEJINRO delivers financial aid to 33 families of fallen firefighters
    HITEJINRO releases the first “CSR Report 2022”
    HITEJINRO hosts a special event of the 2022 Special Day
    HITEJINRO carries out the purification activity around Jeju Pyoseon Beach
    HITEJINRO donates freshly-made kimchi to 87 social welfare organizations
    HITEJINRO completes the “2022 Snack Truck of Gratitude” project for fire stations nationwide
    HITEJINRO carries out the Safe, Fire-Free Town campaign
    HITEJINRO supports the residents of sliced rooms for a warm winter
    HITEJINRO holds “Bread Sharing of Love” for the children of low-income multicultural families in Changwon City
    HITEJINRO gives holiday food for the poor in Lunar New Year
    HIETJINRO Holdings provides KRW 150 million of scholarship for the children of self-employed whose restaurants have been temporarily closed or shut down
    HITEJINRO gives 10,000 masks to the residents of sliced rooms in the Seoul area
    HITEJINRO supports sprinklers to 1,000 fire-vulnerable households in Gangwon mountain areas
    HITEJINRO holds 41st Disabled Day and shares loves (delivered Box of Love)
    HITEJINRO holds “Snack Truck” with the National Fire Agency of Korea
    HITEJINRO holds “Bread of Support” for the success of “Bbanggrae” second branch
    HITEJINRO joins the Masanman Bay protection activity
    HITEJINRO donates 60 relics for the opening of Changwon Museum
    HITEJINRO hands out 64,000 bottled water to the impoverished families in Seoul
    HITEJINRO delivers financial aid to the families of the fallen firefighters
    HIEJINRO leads the purification of Pyoseon Beach, a “pet-friendly beach” in Jeju
    HIEJINRO sends a snack truck to express gratitude to the Incheon Fire Department
    HIEJINRO holds a water safety campaign (with fire departments in Chungnam and Gyeongbuk regions)
    HITEJINRO sponsors ginseng chicken soup “healthy summer” program for those living in low-cost lodgings
    HITEJINRO holds 2021 Chuseok holiday sharing event
    HITEJINRO holds competition for vehicle support project
    HITEJINRO test-runs second “Bbangre” bakery cafe for youth assistance project
    HITEJINRO donates 10 tonnes of Yeoju rice to 60 social welfare centers across the country
    HITEJINRO launches a donation project in connection with the HITE JINRO Championship (sponsorship more moving vehicles)
    HITEJINRO completes the 2021 Snack Truck of Gratitude project for fire stations nationwide
    HITEJINRO launches the 2nd branch of “Bbanggrae” to support independence of youths
    HITEJINRO holds a delivery ceremony for bereaved families of firefighters (education and living allowances)
    HITEJINRO holds a kimchi sharing event with freshly-made kimchi
    HITEJINRO launches a bicycle safety campaign
    HITEJINRO cleans Pyoseon Beach in Jejudo Island
    HITEJINRO holds the 10th Beautiful Store Charity Bazaar, donating all profits to marginalized populations
    HITEJINRO offers assistance to small business owners on preventive measures against COVID-19, including 1,000 hospitality business across nationwide
    HITEJINRO invests in Headquarter, a brand-building startup
    HITEJINRO donates service vehicles to social welfare organizations
    HITEJINRO donates deluxe short rib soup and heat packs to residents of a low-income neighborhood (jjokbangchon)
    HITEJINRO, New Year's First volunteer service for homeless people
    HITEJINRO, Donation of 1.2 billion won to Daegu and Gyeongbuk to prevent the spread of Corona 19
    HITEJINRO, Full 4 months of rent exemption
    HITEJINRO, Donation of water and rice cake for dosshouse · homeless shelter
    HITEJINRO Scholarship support for children of Holdings, Catering employees
    HITEJINRO, Fostering Professional Firefighters… Supports Korea Fire Meister High School
    HITEJINRO, Supports products needed to assist with COVID 19 for the Day of Persons with Disabilities
    HITEJINRO, Operates 'Bbanggrae' to support youth independence in the Changwon area
    HITEJINRO, To support local gift cards to needy neighbors with the coming of Family Month
    HITEJINRO, To issue a public challenge of support of vehicle for social affair facilities
    HITEJINRO, To support 40 thousand bottles of mineral water to dosshouses for summer survival
    HITEJINRO, taking steps to improve the condition and welfare of firefighters for the past 2 years
    HITEJINRO, provides 1,000 pieces of swim rescue equipment to the Fire Department
    HITEJINRO, leads the ‘national safety campaign’ to prevent safety accidents in summer
    HITEJINRO, supports Korean liberation day commemoration projects like Independence Merit, etc.
    HITEJINRO, provides 40,000 bottles of water to areas affected by torrential rain
    HITEJINRO, presents the ‘Midas Hand’ success model for youth start-ups of Bbanggree
    HITEJINRO, donated 8 vehicles to promote mobility of the elderly and the disabled
    HITEJINRO, ‘Companion Beach Project' with the Ministry of Maritime Affairs and Fisheries promoting clean seas
    HITEJINRO, gave 20,000 gift boxes to the vulnerable on Chuseok
    HITEJINRO, non-face-to-face sports competitions with the Fire Department… A total of 60,000 people participated
    HITEJINRO, purchases 500 million won worth of Onnuri gift cards... Participate in good consumption
    HITEJINRO, 'Thank you snack car' event at the fire station
    HITEJINRO, signed a business agreement with Gwangju Metropolitan City to support youth independence
    HITEJINRO hosts “A Beautiful Day, a charity yard sale event
    HITEJINRO hosts “Winter Kimchi Sharing 2020” event
    HITEJINRO hosts sponsorship events for children and youths at the local youth center for Christmas 2020
    New Year's Day food sharing support event
    HITEJINRO Holdings university scholarship certificate ceremony
    Beautiful Forest Creation Project
    Opening of resting place for fire fighters in old fire house in Jeonju
    Hosts the 4th HITEJINRO Youth Business Opening Competition
    Hosts Safety Cam-paign in Changwon
    Provides ‘Hanbangool’ Scholarship for students from the household of fire fighters
    Vietnam Corporation scholarship for university students
    Vietnam Corporation Sponsorship of Korean Language Festival
    Signed voluntary service activity agreement with the Seocho municipal elderly care center
    New Year’s Day rice cake soup sharing event
    Supported local children's center in watching the PyeongChang Olympic Games
    HITEJINRO university scholarship certificate ceremony
    Support for National Disabled Persons Day
    Green Santa volunteering
    Supply water for the underprivileged during summer
    Inaugural commemorative emergency relief kit production service
    Firefighter welfare improvement support project
    Social Welfare Day sponsorship
    Social welfare institution support project for Chuseok
    Walking cane support for welfare center on Day for the Elderly
    HITEJINRO championship vehicle support
    The 3rd HITEJINRO youth entrepreneurship competition
    Family healing camp for firefighters who died in the line of duty
    Beautiful store flea market in Anyang
    Kimchi sharing event in Jeonju
    Sponsored the local children's center Christmas sharing event
    National Security Campaign with Fire Departments
    New Year's Day sharing event
    Regular volunteer activities of employees at Hasang Welfare Center for disabled people
    Single parent center support with Jungsaemmool for 1 year university of Iseul TokTok
    Dream voucher vehicle support
    6th anniversary celebration of mutual growth win-win cooperation
    Water support for dosshouse for summer
    Support for heavy rain damage in Cheongju
    Emergency relief assistance for the area affected by the Pohang earthquake
    Beautiful store flea market in Kwang-Ju Hightech Industrial Park
    The 2nd HITEJINRO Youth Entrepreneurship Competition
    Employee volunteering for making Kimchi
    Establishment of social welfare institution Hope Tree
    New Year's Day sharing event
    Signed regular service agreement with Seoul Children's Hospital
    HITEJINRO scholarship
    Environment protection campaign
    HITEJINRO championship vehicle support
    Partner company flea market in Cheongju
    Water support for Korea Association of the Blind
    Support for unification festival for the disabled
    The 1st HITEJINRO youth entrepreneurship competition
    Cake support for seniors living alone
    Year-end Christmas social welfare institution voucher support
  • 2015 2011
    Selected and supported 2015 HITEJINRO Scholarship students
    Project for supporting Korean Chinese people in Korea
    Sponsored United Festival for the Disabled
    Food sharing on traditional holidays
    Cultural experience event at a local children's center for Family Month
    Executives' voluntary activity “Making bread of love” in collaboration with Korean Red Cross
    Provided cars for social welfare organizations in connection with Dream Voucher Project
    Helped restore damages caused by extremely hot weather
    Supported Dail Social Welfare Foundation's Five Bottles and Two Fish Day event
    Participated in UniKorea Fund Project
    Donated goods to Korea Blind Union
    A charity bazaar jointly held with a partner company – Beautiful Store Busan
    “2014 Hope Building” for New Year holiday
    Helped restore damages caused by heavy snow in Yeongdong
    Meal Donation Campaign Season 2
    Hope Tree Campaign, Mini Library Project
    Supported local children's centers (farming experience and goods donation)
    Offered scholarships for logistics partner companies
    Supported the families of the Sewol Ferry accident in Jindo
    HITEJINRO Scholarship Project for children of food and drink industry people
    Executives' voluntary work for celebrating the company's anniversary – “wall painting”
    Held scholarship projects and supported underprivileged in local communities
    Supported Korean Chinese people in Korea
    Provided help for those affected by heavy rain in Busan
    HITEJINRO Championship – Supported Seoul Children's Hospital
    Held a charity bazaar in collaboration with employees from a partner company
    Year-end festival for sharing
    Held an idea contest for partner companies
    Donated goods needed in summer for those living in a poor neighborhood in Yeongdeungpo
    Supported a local children's center's cultural event
    Meal Donation Campaign Season 1
    Show kindness for others through charity work on New Year's day
    Water Sharing Festival for celebrating Water Day
    Announced a CSR BI for the first time in the liquor industry
    Provided wheelchairs for seniors living alone
    Hope Tree Campaign for the children of those underprivileged
    Provided scholarships for children of food and drink industry people
    Offered scholarships for children of our logistic partner company's employees
    Donated kimchi to low-income families in Busan
    Sponsored a walking contest for celebrating Braille Day
    Provided overseas travel opportunities for cultural learning to employees of outstanding suppliers
    Set up “Dream Project Support Fund” for talented children
    Held a charity bazaar for Beautiful Store with employees of our suppliers
    Provided funds for Korean Chinese people in Korea
    Donated water to those affected by a typhoon in the Philippines
    Held Golden Bell Quiz to improve public perception of disability
    Donated goods needed for winter to low-income families at the end of the year
    joins One Cultural Heritage by One Company
    supports the underprivileged with rice
    supports low-income youth with school uniforms.
    supports Japan’s earthquake victims
    joins Wholesome drinking campaign of ‘Alcoholic Gang Busters’ program
    supports Typhoon Belaven & Den bin’s victims
    holds blood donations
    holds Pleasant Charities together with Beautiful Shop Foundation.
    volunteers for local children’s center computer support and talent donations.
    performs Love Cap Project.
    Child protection project
    launches Chamisul Volunteers
    supports ‘Love Mongol’ with rice donation.
    volunteers for Habitat homebuilding service.
    supports Human Resources Developments in Daejoeon region.
    donates to the walking fundraiser for Multicultural Families.
    donates to the abused elderly prevention project.
    volunteers for Daily Community’s meal sharing service.
    supports the oil spill in the West coast with bottled water and recovery efforts
    is selected as a Green Company
    supports the “Smile Campaign” for children with incurable diseases.
    Sponsors Love Kimchi Festival by Children’s Foundation
    holds Love Mugunghwa Patriots Camp
    supports Beautiful Foundation’s fundraiser for donation.
    participates in Kimchi Sharing Fair by the Joint Fundraiser for Social Welfare.
    supports victims from Yongcheon Station explosion of North Korea.
    Supports Typhoon ‘Maemi’ victims with bottled water.
    Establishment of startup academy
    holds a fundraiser for Icheon City’s scholarship
    holds a fundraiser for inter-Korean cooperation and North Korean children.
    invites remote island school children to City Tour in Seoul
    constructs ‘Nocherry-andry-jae Hospital” in the Flower Village, Gapyeong.
    constructs ‘Ingok-jae Hospital’ in Emsung, Chungbuk.